Catalog of the best software and programs for marketing

Rating 0.00 (0 Votes)


Automation. Email, messengers, chat-bots, SMS, Push, SMTP, marketing automation, LinkedIn, etc.


Platform rating for SEO optimization and search engine promotion

Best services for website development

Partner marketing

Branding and design

Online customer support


SMM and PR

Increasing conversions

Advertising networks


Marketing is a complicated subject that requires the ability to understand a niche and rivals, forecast consumer demand, and communicate effectively with the target audience. In other words, a professional marketer must be able to translate people's (B2C) or companies' (B2B) demands for services and commodities into consumer demand.

To summarize, marketing is an activity that aims to answer the demands of customers. In fact, it is the primary purpose of the company's marketing efforts.


What is the purpose of email marketing?


Email marketing is a method of promoting items or services via email. Email marketing is a powerful digital marketing strategy that may help you not only attract and retain customers, but also increase brand loyalty.


These following objectives of email marketing:


  • Boost brand image. Email marketing is the best technique to maintain clients informed about your company. The more your firm's mailings show in their mailbox, the more probable they are to pick you if they need an item. Note that advertisements alone would not help you create the correct company image in the eyes of your clients, so combine them with informative material.

  • Increase sales. This is probably every marketer's main goal. If your brand is trustworthy, your customers will have a long time to decide to buy from an email newsletter. You can keep subscribers informed of upcoming sales, hot deals and provide them with personalized offers.

  • Develop a sense of trust. Email campaigns are a great way to improve this. Consumers appreciate sincerity and directness. Add testimonials and reviews in your mails to convince your customers that you can be believed. You can also include a hyperlink to a page on the website with customer reviews. Make sure every item card has a spot for comments.

  •  Increase the number of visitors. This aim can be accomplished with little effort. Each email has connections to specific pages on the site, so if you can come up with an appealing subject line and a compelling offer, people will click the links. You may either improve traffic to popular pages or promote pages that aren't receiving much traffic this way.

  • Shorten the purchasing cycle. Your potential clients will take significantly longer to make a buying decision if you provide services or sophisticated items. Email newsletters aid in the eventual resolution of this issue. To assist buyers clearly grasp the benefits of utilizing your product, you may publish a step-by-step guide, helpful checklist, and video lesson.

  • Automate routine tasks. Trigger and transactional newsletters can help you with this task. You can use them to automatically send emails in response to your customers' actions. Such mailings include the following: registration confirmation letter, welcome series, cart abandonment letter, order confirmation, reactivation letters. This way, you will reduce costs and be able to focus on more important tasks.


What is the purpose of marketing automation?

Automation is the use of tools to reduce the deal of time and effort spent on basic tasks in the marketing team.

Automation's main purpose is to make labor easier and faster in the following areas of marketing:


  • The creation and distribution of content

  • Marketing campaign management

  • Managerial leadership

  • Results evaluation

  • Advertising automation reduces a marketer's time spent on repetitive duties, allowing them to focus on strategic and managerial obligations that require fresh ideas each day.


Marketing automation is vital for companies that rely on email newsletters, social media, SMS, surveys and websites to promote their brand. Its implementation is suitable for both the B2B and B2C sectors. Business process optimization keeps promotional materials relevant and sends them to those potential customers most likely to convert. 


But B2B companies benefit the most. With marketing automation, they can market to larger customers with accessible, personalized messages. This approach drives customer engagement and increases profits.


What is the purpose of SEO marketing?

SEO-marketing is the process of optimizing a website's (pages) for search engines (Yandex, Google, and others) in order to get content at the top of search results for certain searches.


In this situation, the sources of traffic may include not only organic results, but also other search engine services such as Google My Business, and the work is done both on the site and on other resources that may reference your firm.


Whenever one or more people work on your site, but they aren't all SEO professionals, it's called SEO optimization. Companies work on the technical side, and their major objective is to get the website to the top of the search engines and increase traffic. Individuals aren't interested in sales because it isn't their field of expertise. They will, at most, present a list of suggestions to improve the site's functionality and technical aspects.


SEO assists you in achieving a high ranking in search engine results.


Search engine optimization (SEO) aids in gaining a competitive edge over your competitors, allowing your website to rank higher in search engine results. This is aided by a variety of promotion and optimization tactics. Content optimization, technical SEO, and other techniques are among them.


In theory, it is not always required to hold the highest positions. Another option is to concentrate on attracting the most targeted traffic rather than the positions themselves. However, if everything is done effectively, the site might rank well for numerous keywords, which can only help you.


SEO increases the credibility of the audience


If you managed to get on the first page of search results, you have managed to gain the trust of the search engine. But that's not all. At the same time, a high position automatically means an increase in audience trust. And it is precisely trust plays a key role at the moment when the potential customer turns into a real buyer.


Why does this happen? It's psychology. People tend to trust more those companies which are easily found online and occupy high positions in search results. This is partly subjective. After all, it is far from a fact that the best companies occupy the highest positions in Google or other search engines. In practice, however, people feel that way.


Key features of SEO solutions


Using the right SEO solution can help you appear more often and higher in search results. After you've done your best to create the right content for your readers, you'll need a way to analyze the effectiveness of that content in the best way possible. 


Why do you need website creation platforms?


The abundance of different platforms for website creation not only creates fertile ground for competition, but also complicates the selection process. To stop at the most suitable solution, you often have to devote a lot of time to studying the features, setting up, testing, etc.


An additional nuance - the tasks for which the site is created. The platform should at least cover all the basic functions and needs. But each type of site has its own characteristics and technical requirements. For example, to launch an online store may need a comprehensive infrastructure with the ability to connect delivery services, payment solutions, etc., and for a business card site - enough convenient layout tools (eg, block editor, which can be built a simple HTML-page).


The available platforms (services or CMS) can be divided into two large groups:


  • universal, on which you can create different types of sites;

  • highly specialized, for example, which can run only online stores, only blogs, etc.


You may use universal platforms to construct simple websites (web pages, business cards, online catalogs, and so on) as well as more complicated projects like forums, corporate websites, and online marketplaces.


However, it's important to remember that duplicate functionality isn't necessarily a good thing. Productivity and responsiveness begin to decline, interface complexity increases, and so on. For restricted subject projects, it's better and more sensible to employ specialist tools or platforms. They will provide the required safety net for possible expansion, as well as broader and more convenient capabilities for specific types of websites.


With the help of universal platforms, you can create both small-page sites (web pages, business cards, online catalogs, etc.) and more complex projects, including forums, corporate sites, and online stores. But it should be understood that redundant functionality is not always for the good. Productivity and responsiveness begin to fall, the complexity of interfaces grows, etc. That's why it is better and more logical to use specialized tools or platforms for narrow subject projects. They will provide the necessary margin of safety for potential growth, as well as broader and more convenient functionality for certain types of sites.


The sphere of online commerce is the most difficult in technical terms, so we have separated out the platforms for launching online stores.


The final choice should take into account not only the specifics, but also the available budget.


How about website creators?

Another sort of site-building platform is one that allows you to create websites without having to download anything. The website is created entirely online, using the website builder's own website. The first distinction is this.


The second benefit is that you do not need to know how to program in order to design web sites with visual editors like Adobe Photoshop, write HTML code, and so on. For this reason, website builders feature unique visual editors, often known as Drag and Drop editors, that allow you to visually control the site's design.


Customer: the title is self-explanatory. These are the people who purchase the local affiliate merchandise.
A referral link, that directs the visitor to another site and is placed on the affiliate's blog or website, is one of most popular forms of internet marketing execution. The publishers will get a fee if a consumer buy anything after clicking a link.


Additional affiliate marketing tactics include requiring the visitor to take a specific activity, including such registering, fill out a form, or providing an email. For most cases, you'll be provided just one connection to an affiliated service or product.


The quantity of commission earned is regulated by the affiliate program. Many companies have to pay a fixed amount for each conversions, whereas others pay a percentage of sales.


Transitions can be measured in a number of methods. To track where conversion originates from, some people use a link with a special number. Others could offer you a yet another promo code to give to your clients.


Why do I need customer support on my website? 


Customer support is an important stage in the development of a client-oriented business. There are very strict requirements for it - support should be prompt, high quality, accessible from mobile devices and ideally available 24 hours a day.


The easiest way to provide professional customer support is to connect special services.

Technical support is the organization of the solution of customer problems. It can be implemented in four forms: support by phone, by email, through a chat on the site, through a system of tickets (usually on services). The first 2 types are already outdated and should be kept only as additional - for customers who find it difficult to understand the chat system, or do not understand how to create a ticket.


Technical support in the chat can be provided by a person (operator) or by a programmed bot, that gives answers to typical questions or instructions on certain keywords. It is better to combine both methods - for example, the bot gives answers, but there is also a button to switch to the operator. Or bots answer when operators aren't there. Of course, from the customer's point of view, it is better to ask questions to real people who will get to the bottom of the problem.


Why do we need social media marketing and public relations?


Promotion on the Internet with the aid of PR and SMM tools is a job that, when done correctly, not only increases sales but also establishes a solid paradigm of client-company relationships. If you invest in these instruments today, you will not see immediate returns, but the influence of the activities will snowball and last for a long time.


In contrast to online advertising, PR and SMM are less obtrusive and more "natural," resulting in a higher level of trust among the target audience.


Working with network media and platforms that have a high level of user trust is at the heart of PR. It is possible to develop the correct opinion about a brand or a trademark, as well as successfully present a firm, goods, or services, via the use of public relations.


SMM is the process of disseminating information about a company, its services, or its goods via authorized blogging platforms, social networks, and communities.


It's important to remember that social media communications should align with the company's overall business plan, and content delivery should be based on the brand's values and personality.


Why do I need to increase conversions? 


Conversion is the ratio of actual customers to potential customers (who, for one reason or another, have not yet used your product).


The unit of conversion is a percentage calculated over a certain period of time. The web uses different notations for conversion: CV, conversion rate, CTR, close rate. Be prepared to come across this spelling of a familiar word.


Growth of conversion rate at your online store means increasing return on your online advertising budget, generating more calls and sales, attracting more clients and increasing the number of repeat sales.


What is a website personalization? 


Website personalization is a system that allows you to dynamically change content for each individual user in real time.


The key definition here is real-time. The program does not need the visitor to go to the site several times to determine his preferences. The software starts working immediately, on the first visit. As soon as the user performs an action: entered the name of the product in the search bar, went to a specific section, or clicked on a product. The system understands what the person needs and begins to offer him the relevant solutions. From this moment on, your site is no longer an impersonal virtual showcase, the same for everyone, but a portal with an individual approach to each client.


What is Pop-up for?

Pop-up is a pop-up window that appears when you visit a page. Marketers use it for lead generation, as well as for advertising a company's services and products.


The main thing when connecting a pop-up is to think about the interests of users. If the pop-up appears out of nowhere, it will most likely irritate the visitor because it will interrupt their activity on the site. What's important is that the pop-up window should be a timely and functional addition which will help the user to perform the necessary action at the right moment. This is the only way to move customers down the sales funnel with a pop-up.