Official website
Quick choice
Editor's Choice
We test and review software products using an independent, multipoint methodology. If you purchase something through our links, we may earn a commission. Read about our editorial process.
Multi-channel outreach is the practice of engaging potential customers across several platforms—email, LinkedIn, cold calls, SMS, and even WhatsApp or X (Twitter)—in a single, automated multichannel outreach platform campaign. It reflects how people actually work today: switching between different channels, various platforms, inboxes, social apps, and phones. By combining the right channels, you increase the chances of getting noticed, building familiarity, and generating a response.
In 2025, a multichannel strategy approach to outreach that includes direct mail and physical mail is not just a tactic—it’s a competitive edge. Response rates are dropping in crowded inboxes. Personalization expectations are higher. Multi-touch, multi-platform campaigns are how modern sales and growth teams stay relevant and convert more leads.
At Digital Expert, we follow a structured evaluation methodology to select outreach tools. We assess each platform across five weighted dimensions:
Channel coverage and flexibility We look at how many channels are supported (email, LinkedIn, SMS, WhatsApp, calls), how they’re combined in a sequence, and whether messaging can adapt by platform, including informative blog posts.
Personalization capabilities
Tools must support variable insertion (first name, company, etc.), AI-assisted message writing, conditional logic, and multi-path flows depending on user behavior.
Automation vs. human touch
We prioritize platforms that allow both full automation and semi-manual steps (like LinkedIn connection requests or voice notes).
Inbox and CRM integration
A strong tool must sync with email inboxes, calendars, CRMs like HubSpot or Salesforce, and platforms like LinkedIn or Gmail.
Reporting and deliverability
We check if tools provide reply detection, sentiment analysis, bounce tracking, and performance comparisons across channels.
Snov.io has evolved into a well-rounded outbound platform, combining email campaigns, LinkedIn touchpoints, and cold calling with a convenient call button. It offers advanced sequence building with branching logic—allowing you to adapt follow-ups based on replies, opens, or clicks.
The platform also includes email verification, CRM features, and detailed analytics. You can sync with Google Workspace, Outlook, or third-party CRMs to keep everything unified.
Ideal for: B2B sales teams needing robust multi-channel workflows with built-in lead generation tools.
Closely focuses on LinkedIn and email, combining automated outreach with a native contact database and AI-assisted message creation. Its visual campaign builder makes it easy to build sequences like: ➡ Connect on LinkedIn and optimize your LinkedIn profile → Wait 2 days → Phone call to follow up → Send first email follow-up with a clear call to action (CTA) → Request a demo LinkedIn message
Closely stands out by also offering lead data (including verified business emails and company info), so you don’t need separate tools for enrichment.
Ideal for: SDRs, LinkedIn marketers, and small teams wanting a clean all-in-one prospecting setup.
Klenty is built for high-volume sales outreach by salespeople, with strong focus on email, call cadences, and CRM syncing. Its “Smart Cadence” feature lets you alternate between emails, calls, and LinkedIn tasks—while customizing steps by lead behavior.
What makes Klenty shine is its deep HubSpot, Salesforce, and Pipedrive integrations. You can create workflows triggered by CRM changes, like stage updates or deal size.
Ideal for: Mid-to-large sales teams using CRMs and running high-volume outbound campaigns.
Ddevi positions itself as a smart automation assistant. It helps you build multi-channel campaigns using email, LinkedIn, and other channels, with powerful personalization.
Unlike some tools, Ddevi’s strength is in building longer campaigns and handling reply detection intelligently. It also emphasizes warm-up features and inbox health.
Ideal for: Growth marketers and cold outreach pros focused on scale and personalization.
Close is a full-fledged CRM built around outbound sales. While not just a campaign tool, its outreach automation includes email sequences, calling, SMS, and task-based workflows—all managed from one dashboard.
It’s especially strong for teams that want to make calls and track pipeline progress in the same place they manage emails and LinkedIn activities.
Ideal for: SaaS companies and outbound teams that need CRM + outreach automation in one.
Lemlist is known for its high-level personalization—like dynamic images, personalized video thumbnails, and multichannel sequences. It supports email, LinkedIn, calls, and custom touchpoints.
The “lemwarm” feature helps maintain deliverability, and you can track engagement, replies, and even sentiment. Lemlist also includes a community and coaching resources.
Ideal for: Personalization-driven sales teams or agencies running hyper-targeted campaigns.
Skylead automates LinkedIn outreach with a strong visual campaign builder. You can create hybrid flows like:
➡ Visit profile → Connect → Send email → View post → Message again
It’s particularly helpful for agencies or freelancers focused on LinkedIn lead generation. The interface is intuitive, and it supports image personalization and conditional steps.
Ideal for: LinkedIn-first outreach professionals and small sales agencies.
Reply.io supports email, LinkedIn, WhatsApp, SMS, and calls in one unified campaign. It’s enterprise-ready with AI-powered writing suggestions, multivariate testing, and intent scoring.
Reply’s Chrome extension helps with LinkedIn steps (visits, connection requests, messages), while its email warm-up tool keeps sender reputation healthy. CRM integrations are extensive, covering Salesforce, HubSpot, and more.
Ideal for: Scaling outbound teams and agencies handling multichannel B2B campaigns.
MeetAlfred automates LinkedIn and email outreach, and includes social media scheduling as a bonus. Its standout feature is visual campaign flows, where you can drag and drop steps and customize sequences with logic-based delays.
You can also sync campaigns with your calendar or integrate via Zapier. MeetAlfred includes built-in CRM capabilities, and it works well for solo professionals too.
Ideal for: Consultants, recruiters, and founders managing outreach and social in one tool.
Amplemarket goes deep on AI-powered outbound. You get access to multichannel campaign tools (email, call, LinkedIn), enriched lead data, AI content suggestions, and granular reporting.
The tool’s strength is in smart prospecting—you can search and build lead lists with filters like job titles, funding, or tech stack. Then launch personalized campaigns using various channels.
Ideal for: Data-driven sales teams and B2B marketers using advanced targeting.
Multi-channel outreach in 2025 is no longer optional—it’s the standard for high-performance outbound. By combining LinkedIn, email, calls, and even SMS, you increase response rates and reduce reliance on any one platform.
To find the right platform:
Choose Snov.io, Reply.io, or Klenty if you want strong automation and CRM-level control
Try Lemlist, MeetAlfred, or Skylead if you focus on LinkedIn or visual flows
Focus on platforms that match your team’s size, workflow, and primary channels, especially a leading sales engagement platform to reach out at the right time. Then test messaging across touchpoints, personalize the sequence, and monitor what works. Great outreach isn’t just automated—it’s coordinated, relevant, and persistent.
Pick Amplemarket for smart prospecting with AI and enriched lead lists
Focus on platforms that match your team’s size, workflow, and primary channels, especially a leading sales engagement platform.
Then test messaging across touchpoints, personalize the sequence, and monitor what works.
Great outreach isn’t just automated—it’s coordinated, relevant, and persistent.
The best way to connect different channels is by making a smooth workflow that joins them together. You can use a multichannel outreach platform or a CRM for this purpose. These tools help keep all your messages in one spot. By following outreach best practices, you can ensure your messages are similar across all channels. This will help you create a strong brand experience for your target audience.
To make your messages special on different platforms, don’t just send the same text everywhere. Change your wording for each platform. Share information, insights, or offers that fit how people use that platform and what they like. This approach helps you avoid looking like spam. Your messages will feel new and interesting in every inbox.
To track your multichannel campaigns effectively, you can use several handy tools. Some of these tools include Google Analytics, social media analytics dashboards, and a reliable CRM system. These tools let you see how customers interact with your brand. They also help you understand the return on investment for your campaigns. You can find key information about engagement, reach, and conversions. With this data, you can make smart decisions to boost your multichannel efforts.
