The best services to increase conversions

Pop up, API integration, A/B testing, website personalization, heat maps, video hosting, marketing analytics, etc.

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The ratio of real buyers to potential buyers is known as sales conversion. In other words, the percentage of those who actually purchased a product or service rather than just inquiring about it.


Working to enhance conversion is a better and more cost-effective choice than spending money to recruit new customers. You can't work with business efficiency at all, but as the number of consumers grows, the number of unhappy and lost clients grows as well. And that's not to include the money squandered on advertising and the negative publicity generated by the company's bad performance. Finally, you must begin improving your efficiency.


Why popup services are needed


The main purpose of a popup is to hold the user's attention with information that might interest him or her.


Generally, pop-ups contain a message of target action: an offer to subscribe/register for a resource, make a call, chat with the site manager, get a discount or a bonus for a quick order, and more. Type of window and its useful action depends on the specifics and topics of the site.


All pop-ups are divided into two main types: hello-board and page-stop.


Hello-board. Overlaps part of the screen. Can appear in any part of the page. For example, this type of pop-up is often displayed as a narrow strip at the top or bottom of the site. Does not block the functionality of the site, does not impede viewing and use. It is easy to close.


Page-stop. It pops up in the center of the screen or covers most of the page. The visitor can't miss it until he performs the targeted action or forcibly closes the window.


Why do we need A/B testing services?


A/B testing is a technique for improving the conversion rate of a website's funnel. Split testing is a term used to describe this process. You offer different segments of visitors two versions of the same web page and analyze which version leads to the best conversion. The winning solution will aid in the optimization of the site and the attainment of better outcomes.


Each site has its own set of metrics. It might be selling a product in e-commerce or producing quality leads in B2B.


A/B testing is a part of the conversion rate optimization (CRO) process that collects both qualitative and quantitative user feedback. The information gathered is utilized to research prospective clients and improve the conversion funnel.


A/B tests are used to solve the following business problems:

  • Resolve user issues.

  • Increase the return on investment (ROI)

  • Bounce rate should be reduced.

  • When making changes, minimize the risk.

  • Improvements that are statistically significant

  • Assist in the improvement of design


Why API integration services are needed


What is an API?
An API is an application programming interface, a set of classes, functions, procedures that allow external services and applications to access data/functions.


Examples of Usage
APIs are most often used to interface programs and applications with operating systems or Web sites. 


Interaction of applications with operating systems

Most modern operating systems have a built-in API. This allows developers to create software that will interact with a particular operating system. Applying APIs to graphical interfaces, makes it possible to use programs with the same type of user interface and makes it much easier to learn new ones.


At the same time, APIs of different operating systems have differences which make it much more difficult to transfer a ready-made application from one platform to another. 


Use on the Web


Data import and export
When transferring data from internet services to desktop programs, smartphone apps, or other cloud services, use API. APIs, for example, can be used to interface the virtual PBX with CRM systems or applications like 1C, Google Sheets, which allows you to automatically receive and save various data on client conversations, such as record phone calls, call duration, call time, and more.


Marketing analysis

APIs allow programmers to connect, and they're swiftly gaining traction in internet marketing, call-tracking tools with CRM, and services like Yandex.
Metrika and Google Analytics, as well as other methods and platforms for targeted advertising. In other words, you may tell the service exactly what data it needs to track, collect, and deliver, as well as where the data should be saved and what it should be used for.



Interaction between mobile clients and other internet services for banking system payments is not a new concept. The same API is used to carry out such "understanding" between such disparate systems.


Search for goods and services
It is very convenient to use various online services on the Internet to search for goods, services, and prices. Such online resources "pull up" the necessary information about products from primary sources. For example, it is possible to find and buy airline tickets without going directly to the website of a particular airline. The online ticket search resource interacts with the websites of various airlines using API, and based on the user's required information, time, departure and destination, displays all possible offers directly to the online resource's page.


Why we need services to personalize the site


Website personalization is a system that allows you to dynamically change content for each individual user in real time.


The key definition here is real-time. The program doesn't need the visitor to visit the site several times to determine their preferences. The software starts working immediately, on the first visit. As soon as the user performs an action: entered the name of the product in the search bar, went to a specific section, or clicked on a product. The system understands what the person needs and starts offering relevant solutions. 


By personalizing the site, you can achieve:

  • faster registration and receipt of applications;

  • increased loyalty;

  • sales of related products;

  • an understanding of customer needs.


With an individual approach to each visitor, the company will be able to offer potential customers the best products.


In addition, a satisfied user after visiting the online store will recommend your resource to friends and relatives. Such recommendations will become a driving force for the site.


Personalization and its tools have appeared recently. But they are already in demand, they are used by most owners of large online stores, who want to not miss a single customer, make a profit and promote their site or brand.


Why we need services to personalize the site


Video hosting is a platform for downloading and watching videos in your browser via your own media player. Such services save data and share content with other users. Quality and interesting content becomes popular with the audience and serves as a promotional tool. But the popularity of the channel also depends on the choice of appropriate hosting, so you should study the features of each platform in advance.


The benefits of posting videos online 

Video hosting is also convenient cloud storage. Video files take up a lot of space, but if you move them to a server, you can free up your devices' memory, and the files will be available at any time. In addition, popular video hosting platforms allow authors to promote their accounts and make money from it.


The platforms use two main methods of earning:

  • internal monetization - services independently insert advertising clips to uploaded videos;

  • affiliate advertising - the company buys time from the author of the blog in the video, he, in turn, removes the advertising integration.


When choosing a platform, pay attention to:

  • the country in which the video hosting site is most popular;

  • the theme of the site;

  • availability of business functionality;

  • the cost of access;

  • the number of active users;

  • availability of internal monetization or other affiliate programs;

  • restrictions on the size and number of uploaded files;

  • availability of integration with other social networks;

  • access to analytics.


Why heatmap and session recording services are needed


Heatmaps are graphical representations of data that highlight value in color. On a website heatmap, the most popular areas are shown in red (hot) and the least popular areas are shown in blue (cold).


The colors range from red to blue.


Heatmaps are a great method of collecting data about user behavior and converting it into an in-depth analysis of how visitors interact with your website pages. 


It can analyze:

  • scrolling speed

  • what is being clicked on

  • what is being ignored

  • what is read


This information will help you identify user trends and understand what to optimize for increased engagement.


Installing website heatmap software is a great start to improving your website development process and understanding your users.


Warmth maps specifically can help organizations see: 

  • What pictures stand out and how guests collaborate with them 

  • What blog/article features draw in guests 

  • What suggestions to take action and structures are seen and utilized (would they say they are excessively far off the page?) 

  • What occupies guests from what you consider to be your important center substance 

  • Where you can refresh or change your route 

  • How much substance is perused on normal before guests leave


Why we need services to identify people


The same user can browse a sufficiently large number of pages and request many different files on the server, so the first task of statistics is to determine whether the various requests belong to the same user, or, in strict terms, the identification of a unique visitor.


There are four basic methods of identification of visitors, which are used in different situations for different tasks.


1. BY IP-ADDRESS. Each computer at the moment of connection to any TCP/IP network (which includes Internet) has unique and unambiguous IP-address, which does not change during all time of connection to Internet, and for permanent connection does not change at all. Consequently, it is possible to uniquely identify the user's computer by its IP address.


2. COOKIE SOFTWARE. In contrast to the IP address, unique cookies are written to each computer visitors to the site, so this technology is inherently much more accurate. Anything can be written into cookies, but it's usually a unique identifier that persists even after the user leaves the site and is disconnected from the Internet altogether. At the next visit to the site, even after a long period of time, the user can be identified again, that is "recognized" by the site. Therefore, this technique is used today more often than others.


3. BY SESSION IDENTIFIERS. With a simple software module, you can assign a unique identifier to the user, which will be transmitted in the address bar when the user moves from page to page. This looks like an addition to the address bar constructions like? sessid=65468765213249875419876, where a set of numbers - this is a unique identifier (it may consist of letters or be mixed depending on the programs used for this).


4. USER AUTHORIZATION. The only absolutely reliable method of user identification is his authorization (login and password). Unfortunately, it is not always possible to use authorization, as users do not like to register and leave any personal data about themselves. To make them do this without loss of audience is possible only in rare cases. In addition, even if the user has registered, it often happens that he loses his login and password and therefore registers again.