Gmail is a popular email service in 2025, chosen by almost all users, even Apple users. It was created by Google on March 21, 2004 by Paul Buchheit. Gmail is completely free and easy to use.
In this article, you will learn about the best alternatives to this service. I have selected and analyzed the top 8 alternatives to Gmail, namely: HubSpot, ActiveCampaign, GetResponse, Brevo (Sendinblue), MailerLite, Moosend, Omnisend, SendX. We will review each of them, compare functionality, interface, prices, advantages, and disadvantages.
You can go to the 👉best email marketing automation tools👈 on our website. There you can find and choose the best option for your business :)
What is Gmail and Why is it Still Popular in 2025
As I mentioned, users choose Gmail because of its ease of use. It's convenient even for people who don't know much about online email interfaces: just create an email and send it.
Gmail is a secure service with two-step authentication and a 24 hour lock function. That is, if you log in from a new device, you need to enter a six-digit code from an SMS in addition to your password. This significantly increases security. If suspicious activity is detected, access to your account may be temporarily blocked. Recovery usually takes from 1 minute to 24 hours.
Gmail also provides 15 GB of space for free, and Google is gradually increasing this amount every year. According to the company, they will continue to do so until the servers run out of resources. Most of Gmail's features are built on JavaScript, which ensures user-friendliness and stability. As of 2020, Gmail had 1.8 billion users, and in 2025, this number exceeded 2.5 billion.
Top 8 Gmail Alternatives in 2025
1. HubSpot
HubSpot is a popular CRM platform that has many tools for marketing, sales and content management, it is widely used everywhere in both small and large companies.
It was created by Brian Holligan and Dharmesh Shah in 2006, compared to the present time, the company has grown a lot in terms of revenue and popularity.
Pros:
Simple and intuitive interface
Extensive integrations
Detailed analytics to track company performance
Cons:
Some users find it difficult to manage a large number of tools
High cost for large companies
Limited number of templates and customization options
Pricing:
Free plan (Free)
Starter: $20/month per user
Professional: $890/month
Enterprise: $3,600/month
Comparison with Gmail:
Despite the fact that HubSpot is limited in the number of templates and difficult to manage with a large number of tools, it is the best for email marketing. Also, HubSpot has integration with Gmail, which means that the service is really a very good tool in 2025.
2. ActiveCampaign
ActiveCampaign is a CRM platform with powerful tools for email marketing, automation, sales, and customer support. It was created in 2003, founded by Jason Vandeboom, and is now used by thousands of companies around the world.
ActiveCampaign is especially well suited for small and medium-sized businesses that need to automate customer communications.
Pros:
Very flexible automation of emails and funnels
High deliverability of emails
You can create conditional scenarios at every stage of the customer journey
Integrates with more than 900 services (including Shopify, Zapier, WordPress)
Cons:
The interface is a bit more complicated for beginners
No full-fledged free plan, only a trial version
Prices increase with the number of contacts
Prices:
Lite: from $29/month
Plus: from $49/month
Professional: from $149/month
Enterprise: customized price
Comparison with Gmail:
Unlike regular Gmail, ActiveCampaign allows you to build full-fledged automated campaigns - from welcome emails to retargeting and segmentation. Gmail is just email, and ActiveCampaign is email marketing with artificial intelligence, analytics, and CRM. In 2025, this is a very cool option for those who want to work with customers systematically.
You can also review and choose which is better 👉HubSpot vs ActiveCampaign👈
3. GetResponse
GetResponse is an all-in-one email marketing platform that also includes tools for creating landing pages, webinars, marketing automation, and even an online store.
It was founded in 1998 and gained popularity as a simple solution for small and medium-sized businesses. Now the service is actively developing and adding new features every year.
Pros:
Intuitive email editor (drag-and-drop).
There are ready-made templates for emails, landing pages, and autoresponders
You can organize webinars right from GetResponse
Tools for creating a simple online store
A large number of interface languages, including Ukrainian
Cons:
Restrictions on the number of webinar participants in cheaper plans
Sometimes the interface works slower with a large number of contacts
Prices:
Free: up to 500 contacts
Email Marketing: from $19/month
Marketing Automation: from $59/month
Ecommerce Marketing: from $119/month
Comparison with Gmail:
Gmail is just email. GetResponse is a full-fledged tool for marketers: here you can create emails, autoresponders, landing pages, run ads, and even host webinars. In 2025, it's the top solution for those who want to do everything from one platform without any technical hassle.
4. Brevo (Sendinblue)
Brevo, formerly called Sendinblue, is a popular email marketing and SMS campaign platform. It's great for small and medium-sized businesses, especially when it's important to launch a campaign quickly or create automation without complicated settings.
The service appeared in France and is now actively used all over the world.
Pros:
Simple interface - easy to understand even for a beginner
There is email automation, SMS, live chat, and even CRM
Great for sending emails to a database of up to 100 thousand contacts
There is a free plan - and this is a big plus
Cons:
There are fewer templates than in other platforms
Slower technical support (especially in the Free plan)
CRM functionality is quite basic
Prices:
Free: up to 300 emails/day
Starter: from $25/month
Business: from $65/month
BrevoPlus: individual price
Comparison with Gmail:
Gmail is for communication, and Brevo is for marketing. Here you can create email campaigns, autoresponders, and even SMS and WhatsApp campaigns. If you want a simple and inexpensive option for email campaigns in 2025, Brevo is a very good solution, especially if you are starting out.
5. MailerLite
MailerLite is another cool email marketing tool that has become very popular among small businesses, bloggers, and freelancers.
It was launched in 2010 and has since proven to be a simple, fast, and affordable service. If you need a base of features without unnecessary complications, MailerLite is the way to go.
Pros:
Very simple and pleasant interface
Modern drag-and-drop email editor
Ready-made templates for emails, landing pages, and drip campaigns
There is automation, segmentation, and even A/B tests
Affordable price, there is a free plan
Cons:
Fewer integrations than ActiveCampaign or HubSpot
Basic automation - not as flexible as competitors
Limited CRM features
Prices:
Free: up to 1,000 contacts / 12,000 emails per month
Growing Business: from $10/month
Advanced: from $20/month
Enterprise: individually
Comparison with Gmail:
MailerLite is like Gmail, but for marketing. Here you can send newsletters, build funnels, launch subscription forms, and landing pages. And most importantly, everything is simple, without technical hassle. In 2025, it's ideal for startups, bloggers, and small businesses.
You can also review and choose which is better 👉Brevo vs MailerLite👈
6. Moosend
Moosend is an email marketing platform with automation that focuses on simplicity and speed. It's not as popular as HubSpot or ActiveCampaign, but it has everything you need to launch email campaigns, segment your audience, and create autofunnels.
It's perfect for small businesses and those new to email marketing.
Pros:
Easy-to-use drag-and-drop editor.
Convenient visual automation (conditional actions, triggers)
Supports A/B testing and analytics
Built-in templates for forms, emails, and landing pages
Transparent price - you pay only for subscribers
Cons:
Limited integrations compared to more “heavy” platforms
Template designs are simpler, less “trendy”
CRM functions are very basic
Prices:
Free Trial: 30 days (full functionality)
Pro Plan: from $9/month (up to 500 contacts)
Enterprise: individually
Comparison with Gmail:
Gmail is not designed for marketing tasks. Moosend is a real tool: you create automated email campaigns, see analytics, segment your audience, and don't spend a lot of time. In 2025, it's a great budget option for small businesses, startups, and anyone who wants to get started quickly.
7. Omnisend
Omnisend is an email and SMS marketing platform designed specifically for e-commerce businesses. It allows you to launch automated campaigns, segment your audience, and track sales.
Founded in 2014, Omnisend now serves more than 125,000 brands worldwide.
Pros:
Integration with e-commerce platforms: Works with Shopify, WooCommerce, BigCommerce, and others.
Automation: You can set up automated emails for abandoned carts, repeat purchases, etc.
Multichannel: Supports email, SMS, push notifications, and other channels.
Free plan: Allows you to use all features with a limit on the number of emails.
24/7 support: Even on the free plan, you can get round-the-clock support via chat and email.
Cons:
The interface is only in English: Can be inconvenient for non-native English speakers.
Limitations on the free plan: Only 500 emails per month to 250 contacts.
SMS prices: SMS costs may be higher compared to other platforms.
Pricing:
Free: $0/month - up to 250 contacts, 500 messages/month.
Standard: from $16/month - up to 500 contacts, 6,000 messages/month.
Pro: from $59/month - up to 2,500 contacts, unlimited emails.
Comparison with Gmail:
Gmail is just email. Omnisend is a full-fledged marketing tool: automation, segmentation, multi-channel campaigns, and analytics. If you have an online store and want to increase sales via email and SMS, Omnisend is a great choice in 2025.
8. SendX
SendX is an affordable and easy-to-use email marketing platform that allows you to send an unlimited number of emails, create automated campaigns, and build a subscriber base.
It is especially suitable for small and medium-sized businesses looking for an effective tool without unnecessary complexity.
Pros:
Unlimited emails: All plans include unlimited emails, regardless of the number of subscribers.
Simple drag-and-drop editor: It is easy to build professional emails with no coding skills.
Automation: Ability to set up automated campaigns based on user behavior.
Audience segmentation: Targeting by tags, behavior, and other parameters.
Affordable price: Starting plans from $7.49/month for 1,000 subscribers.
Cons:
Limited number of templates: Fewer design options compared to competitors.
Basic analytics: Less detailed reports and analytics.
The interface is only in English: Can be inconvenient for non-native English speakers.
Pricing:
1-1,000 subscribers: $7.49/month (with annual payment)
2,501-5,000 subscribers: $29.99/month
5,001-10,000 subscribers: $39.99/month
10,001-15,000 subscribers: $44.99/month
15,001-20,000 subscribers: $89.99/month
20,001-25,000 subscribers: $112.49/month
25,001-30,000 subscribers: $134.99/month
30,001-35,000 subscribers: $142.49/month
Comparison with Gmail:
Gmail is just email. SendX is a full-fledged email marketing tool: automation, segmentation, analytics, and unlimited email campaigns. If you are looking for an affordable and effective email marketing solution in 2025, SendX is a great choice.
Conclusion
Gmail is a really convenient and reliable service, but if you need more functionality for email marketing, automation, or customer service, you should consider alternatives. In this article, we've reviewed 8 popular solutions, among which everyone can find something for themselves:
HubSpot - for large companies with CRM and analytics needs.
ActiveCampaign - for flexible automation.
GetResponse - for those who also want webinars and landing pages.
Brevo (Sendinblue) - for simple email and SMS campaigns.
MailerLite - for small businesses and bloggers.
Moosend - for an inexpensive start with marketing.
Omnisend - for online stores.
SendX - for those looking for an affordable platform with unlimited emails.
In 2025, the choice of a tool depends not only on the price but also on convenience, goals, and the amount of work. Gmail is still a good option for basic use, but if you want more, you should switch to something from this list.
You can find even more comparisons and alternatives to very good tools 👉on our blog👈.
FAQ
Gmail is just an email service for personal and business correspondence. Whereas HubSpot, ActiveCampaign, and other platforms mentioned in this article are marketing tools that allow you to launch email campaigns, automate communication, segment your audience, and collect analytics.
If you're a beginner, you should try MailerLite or Brevo - they have a simple interface, free plans, and everything you need to get started.
Most of them do not require technical knowledge. All platforms have drag-and-drop editors, templates, and instructions. But for more complex automations, you may need to learn a little bit - for example, ActiveCampaign or HubSpot.
Yes, most platforms have free plans or trial periods. For example, MailerLite, Brevo, GetResponse, Omnisend, and SendX offer free plans with a limit on contacts or number of emails.
Omnisend is the best choice for e-commerce because it is designed specifically for online sales and has ready-made scripts for abandoned carts, repeat purchases, and multichannel campaigns (email, SMS, push).
