Best Ahrefs Alternatives in 2025

Ahrefs is a well-known SEO tool. It is famous for its strong features in backlink analysis, keyword research, and tracking competitors. But the cost of $99 per month can be too high for many users. This leads them to look for great alternatives to Ahrefs. By 2025, there are several SEO tools available. They offer options that fit different budgets and needs. If you want free Ahrefs alternatives or cheaper options, this guide will show you the best Ahrefs alternatives. You can optimize your website without spending too much money.

The high price of Ahrefs has led many to search for free alternatives to Ahrefs. This is especially true for small businesses, bloggers, and startups. At the same time, professionals and agencies may look for top Ahrefs alternatives. They want options that have advanced features similar to Ahrefs but at a lower cost. This article reviews the best 10 choices, including Ahrefs cheap alternatives and programs like Ahrefs. You will find an alternative to Ahrefs that suits your SEO needs.

Criteria for Choosing Ahrefs Alternatives

Choosing the best ahrefs alternative needs you to think about several important factors.

• Pricing: Ahrefs starts at $99 a month. Many alternatives to Ahrefs have similar features for less money. You can find cheaper alternatives to Ahrefs, Ahrefs cheap alternatives, or even free Ahrefs alternatives if price is important for you.

• Features: Key SEO tools are backlink analysis, keyword research, and site audit features. These tools also include rank tracking. Some alternatives to Ahrefs’ rank tracker give as good site audits that compete with Ahrefs’ features.

• Ease of Use: Ahrefs might be hard for beginners. The best alternatives to Ahrefs often have easy-to-use interfaces,. This makes them great options for new users or for those who want a less expensive version of Ahrefs.

• Data Depth: Ahrefs has a large database. However, some top alternatives to Ahrefs provide specific data suited for certain niches or local markets.

• Specific Needs: Whether you need a free Ahrefs alternative for simple tasks or a strong alternative for agency-level projects, your choice should match your goals.

By looking at these criteria, you can find the best ahrefs alternatives that suit your needs. Whether you want something affordable, easy to use, or packed with advanced features, there are options for you.

Reviews of Top 10 Ahrefs Alternatives and Their Pros and Cons

Here is a detailed look at 10 alternatives to Ahrefs. We will discuss their advantages and disadvantages. This includes information on pricing, features, and how they compare to Ahrefs. These tools vary from free options to premium ones, so there is something available for everyone.

1. MorningScore: Best for Begginers

MorningScore is changing the SEO world with its fresh way of optimizing. This special SEO tool turns the process into a game. It makes keyword research, backlink analysis, and site audits fun and easy for everyone.

MorningScore adds gaming elements to SEO tasks. This makes the process fun and boosts user engagement and motivation. With its easy-to-use design and complete features, this tool truly changes the game for digital marketers who want to improve their SEO strategies.

Pricing: A free plan is available. Paid plans begin at $29 per month.

Pros:

• It is affordable, so it is a cheaper alternative to ahrefs.

• The interface is easy for beginners to use.

• It offers an engaging, gamified experience.

Cons:

• Not as detailed data as Ahrefs.

• Fewer advanced features.

Comparison to Ahrefs: MorningScore is a good and affordable option compared to Ahrefs alternatives. It gives you important SEO tools at a lower price. While MorningScore might not have as many features or the detail that Ahrefs offers, it is still a useful choice for people who want to improve their SEO work without spending too much money.

MorningScore has a simple and easy-to-use interface. This makes it a favorite for people who want a straightforward but effective SEO solution. It has a good price and key SEO features. MorningScore is a good alternative to Ahrefs for anyone who wants to boost their online presence and rankings.

2. Sitechecker: Best for Agencies

Sitechecker provides several tools designed to help with websites. They include a site audit tool, backlink tracking, and rank tracking services. These tools are useful for different users. Beginners can use them to boost their website’s performance, while experts can find deep analytics and insights. Site audits check several parts of a website, like SEO, performance, security, and how well it works on mobile. They give clear suggestions on how to improve.

Backlink tracking lets users keep an eye on their links. They can find chances for link building. Rank monitoring helps users watch their keyword rankings on search engines. This also shows how well their SEO strategies work over time with metrics like Trust Flow. Sitechecker offers a simple interface and strong features. It is a great tool for anyone who wants to boost their online presence and get more organic traffic to their website.

Pricing: A free version plan is available. Paid plans start at $29 a month.

Pros:

• Strong site audit features.

• Budget-friendly pricing as a cheap alternative to ahrefs.

• Simple, easy-to-read reports.

Cons:

• Their backlink database is smaller compared to Ahrefs.

• The advanced features need some time to learn.

Comparison to Ahrefs: Sitechecker is a strong alternative to Ahrefs. It is great for audits and can also be a free option for basic needs. Ahrefs is famous for its in-depth backlink analysis and keyword research features. However, Sitechecker has an easy-to-use interface and important SEO tools. These tools are perfect for smaller businesses or individuals who want to boost their online presence without paying for a premium plan.

Sitechecker's audit tools give helpful information about website performance, technical problems, and ways to improve. This makes it a smart choice for anyone looking for an easy and affordable SEO option. Plus, Sitechecker's emphasis on a good user experience and simplicity makes it a favorite for newcomers in search engine optimization.

3. Mangools: Best for Startups

Mangools is a complete set of SEO tools. It is famous for being easy to use and very effective. One of its tools is KWFinder. This tool makes keyword research easy. It gives clear details about search volumes, trends, and how many people compete for specific keywords. Another tool, SERPWatcher, helps users follow their website's ranking in search engines easily. This allows them to keep an eye on their performance and make smart choices to improve their SEO strategies.

Mangools offers more than just KWFinder and SERPWatcher. It has useful tools like SiteProfiler for checking websites, LinkMiner for looking at backlinks, and SERPChecker for analyzing search engine results pages. These tools help digital marketers and SEO experts to improve their online visibility and drive organic traffic. They can also optimize their websites better. Mangools is easy to use and has strong features. It has become a popular choice for people and businesses wanting to boost their digital presence with smart SEO strategies.

Pricing: Starts at $49/month or $29/year.

Pros:

• Easy design, great for new users.

• Budget-friendly yearly plans as a more affordable option compared to Ahrefs.

• Powerful tools for keywords.

Cons:

• Limited abilities for bulk analysis.

• Fewer options compared to Ahrefs.

Comparison to Ahrefs: Mangools is a great choice for small businesses that want an affordable and easy-to-use tool. Ahrefs is well-known for its detailed backlink analysis and keyword research tools. On the other hand, Mangools provides a more budget-friendly option while still offering useful features.

Small businesses love Mangools because it's easy to use and affordable. This makes it a great option for those starting their digital marketing or who have limited resources. Mangools also gives important insights into SEO metrics and competitor analysis. This helps small businesses make smart choices to boost their online visibility and improve their search engine rankings.

4. SE Ranking: Best for Budget-Conscious

SE Ranking is an all-in-one SEO platform. It has many features to help businesses boost their online presence. Besides being great at rank tracking, SE Ranking also gives detailed backlink analysis. This helps users watch and check the data quality of their backlinks and the overall quality of their backlink profile.

The platform also provides useful information about what competitors are doing. This helps users stay ahead in their field. With SE Ranking, businesses can improve their websites and keep track of how well they are doing. They can make decisions based on data to improve their SEO work. The user-friendly interface, with its modern look and strong tools, makes SE Ranking a favorite among digital marketers and SEO experts who want to increase their online visibility.

Pricing: Starts at $52/month.

Pros:

• A nice and easy-to-use interface.

• Affordable prices as a cost-effective alternative to Ahrefs.

• Trustworthy rank tracking.

Cons:

• A smaller keyword database.

• Not the best choice for big SEO projects.

Comparison to Ahrefs: SERanking is a great alternative to Ahrefs. It offers strong SE Ranking features at a lower price. Ahrefs is famous for its detailed backlink analysis and keyword research tools. However, SERanking is easy to use and more affordable.

With SERanking, you can check keyword rankings, perform website audits, and study competitor plans without spending too much. This makes it a great choice for businesses that want to improve their SEO performance while keeping quality high. Plus, SERanking provides good customer support and regular updates. This way, users always have access to the newest SEO insights and tools to stay in front of their competition.

5. Serpple: Best for Specific Niches

Serpple is a complete tool made for tracking keywords and analyzing competitors. It offers a smooth experience designed for specific SEO needs. Using Serpple lets you learn important details about how your keywords are doing. You can also keep an eye on what your competitors are doing.

This platform has a simple interface. It makes it easier to improve SEO efforts and gain an advantage online. Serpple focuses on accuracy and customization. It helps businesses boost their online visibility. This will lead to steady growth through smart SEO methods.

Pricing: Varies by features.

Pros:

• Exact keyword tracking.

• Budget-friendly for certain tasks.

Cons:

• It has less range than Ahrefs.

• It is not a complete solution.

Comparison to Ahrefs: Serpple is a more affordable option for rank tracking than Ahrefs. This makes it a good choice for people who want to save money. However, Serpple does not offer as many SEO tools as Ahrefs. It mainly focuses on rank tracking.

Ahrefs provides many features like backlink analysis, keyword research, and competitor analysis. This makes it a great choice for users who want a complete SEO tool. When deciding between Serpple and Ahrefs, you will need to consider your specific needs and budget. You may have to choose between a more affordable option or one that has more SEO functions.

6. Similarweb: Best for Large Businesses

Similarweb is a top platform for checking website traffic and studying competitors. It gives detailed information about how websites are doing. With Similarweb's tools, businesses can learn about their own traffic and that of their rivals. This data can help companies make smart choices about their digital marketing, content creation, and online presence.

Similarweb's detailed analytics can show important trends in the market. It can help find new ways to grow and spot possible threats from competitors. Overall, Similarweb's skills in traffic analysis and competitor research are important for staying ahead in today's tough online world.

Pricing: There is a free plan. Paid plans begin at $199 each month.

Pros:

• A lot of traffic data.

• Important for market study.

Cons:

• It costs a lot for small users.

• It is not as focused on SEO as Ahrefs.

Comparison to Ahrefs: Similarweb is a powerful tool that gives useful traffic data. It is a good choice if you want an alternative to Ahrefs. Ahrefs mainly looks at SEO analysis, but Similarweb has a wider range of data about website traffic and online performance. It helps users understand audience behavior, how people engage, where the traffic comes from, and more.

Similarweb is not a direct SEO rival to Ahrefs. However, it is a strong tool for seeing web traffic trends. It helps improve digital strategies, going beyond regular SEO. When marketers and businesses use Similarweb with Ahrefs, they can boost their analysis skills. This way, they can make better choices that can lead to success online.

7. Semrush: Best for Advanced Users

Semrush is a strong SEO tool. It has many features that make it a favorite among digital marketers. Besides keyword research and PPC analysis, Semrush offers tools for backlink analysis and site audits. It also helps with competitor analysis and social media monitoring. Its wide range of tools makes it easy to boost website visibility and performance in many online areas.

Semrush is popular because of its easy-to-use interface and detailed analytics. Many professionals like it for checking their online presence. It frequently updates and adds new features. This helps Semrush stay strong in the SEO software market. It competes well with others like Ahrefs because of its many capabilities.

Pricing: Starts at $117.33/month.

Pros:

• A complete feature set.

• Perfect for agencies and professionals.

Cons:

• It costs more than several alternatives to Ahrefs.

• There is a steep learning curve.

Comparison to Ahrefs: Semrush is one of the best alternatives to Ahrefs. It is great for advanced users who need a complete SEO tool. Both platforms have similar features. However, Semrush has extra PPC tools. This makes it a flexible option for digital marketers. By combining SEO and PPC in one place, Semrush helps users improve their online visibility and marketing plans.

Advanced users enjoy the detailed data and insights that Semrush provides. This helps them improve their plans to get the best results in both organic and paid areas. Semrush supports different tasks like keyword research, competitor checks, backlink audits, and managing ad campaigns. This tool meets the many needs of digital marketers who want to boost their online presence effectively.

8. Diib: Best for Small Businesses

Diib is an all-in-one platform that focuses on thorough site audits and tracking growth for small businesses. It offers useful insights that help small business owners improve their online presence. With the right tools, they can optimize their digital strategy effectively.

Diib helps small businesses find ways to do better and take advantage of growth chances. They use detailed analytics and personal recommendations. Their easy-to-use solutions focus on providing real results. Diib is a great partner for small businesses wanting to succeed in today’s tough online world.

Pricing: You can get a free plan. Paid plans start at $29 a month.

Pros:

• Easy to use and budget-friendly.

• A good choice as a free ahrefs alternative.

Cons:

• Basic features only.

• Limited for advanced SEO.

Comparison to Ahrefs: Diib is a free alternative to Ahrefs. This makes it a great choice for beginners who want to explore SEO analysis tools without paying for a subscription. Diib provides useful insights and basic features to help users improve their websites. However, it does not offer the same in-depth information that Ahrefs does.

Ahrefs is well-known for its large database and great tools for keyword research, backlink analysis, and competitive insights. This makes it a top choice for experienced SEO experts and businesses that have bigger digital marketing needs. But, for beginners or anyone looking for a more affordable option, Diib can still be a helpful tool to start their SEO journey.

9. Hexowatch: Best for Tech-Focused Users

Hexowatch is a useful tool. It does more than just check for website changes. It helps you track your competitors and get alerts for SEO. By watching what your competitors are doing on their sites, you can learn about their plans, new products, and special offers. This way, you can stay ahead in the market.

Additionally, Hexowatch gives you instant alerts for SEO changes that might affect your search engine rankings. This active method helps you quickly adjust your SEO strategies to stay ahead of the competition online. With its easy-to-use interface and flexible features, Hexowatch is an essential tool for businesses wanting to improve their online presence and do better than their competitors.

Pricing: Varies by features.

Pros:

• Unique monitoring capabilities.

• Niche utility.

Cons:

• This is not a complete SEO tool.

• It has limited traditional SEO features.

Comparison to Ahrefs: Hexowatch is a good option to consider if you need a tool for monitoring. It has its own special features and abilities. Hexowatch can track website changes and offer useful insights. However, keep in mind that it might not completely take the place of Ahrefs when it comes to complete SEO analysis and backlink profiling.

Ahrefs is famous for its strong tools. These tools help with detailed keyword research, competitor analysis, and checking sites. Because of this, Ahrefs is very important in the SEO field. On the other hand, if you need real-time tracking for website changes, Hexowatch offers an easy-to-use and effective solution. This can work well with your current SEO plans. By using both tools together, digital marketers and SEO experts can improve their monitoring and keep up with changes in the online world.

10. Thruuu: Best for Professionals

Thruuu is a useful tool for improving content focused on keyword research and detailed content analysis. It gives SEO experts helpful information to optimize their content for search engines. This helps them boost their online visibility. Thruuu offers complete keyword research features, helping users find high-ranking keywords that relate to their content.

It also has great tools for analyzing content. This lets users see how well their current content performs. They can then use this information to improve it. By using Thruuu, SEO experts can simplify their optimization plans. They can increase organic traffic and gain better positions on search engines.

Pricing: There is a free plan available. Paid plans begin at $19 per month.

Pros:

• Budget-friendly and centered on content.

• Great for creators.

Cons:

• Limited backlink tools.

• Narrower scope than Ahrefs.

Thruuu is a great alternative to Ahrefs that saves money. It is a budget-friendly option designed for people working in SEO who focus on content. Ahrefs is a strong tool in SEO, but Thruuu offers a more affordable choice for those who want to emphasize content-driven methods.

Thruuu has great prices, making it a good choice for people and businesses who want to boost their online presence without spending too much. It offers features that help with keyword research and content optimization. Thruuu is a strong alternative to Ahrefs, providing key tools for better search engine rankings and increasing organic traffic to websites.

Comparison Table

Here’s a brief look at the best ahrefs alternatives to help you choose.

This table shows 10 alternatives to Ahrefs and lists their pros and cons. It makes it easy to compare these options with Ahrefs, which costs $99 per month.

Recommendations: Which Ahrefs Alternative Is Right for You?

The best ahrefs alternatives depend on your needs:

• Budget-Friendly: Mangools ($29/year) and Thruuu ($19/month) are good cheaper alternatives to ahrefs.

• Free Options: MorningScore, Sitechecker, and Diib provide ahrefs alternatives free, ahrefs free alternatives, and free alternatives to ahrefs for basic SEO.

• Professional Use: Semrush ($117.33/month) is a top choice if you are an agency needing powerful tools.

• Beginners: MorningScore and Diib are the best alternatives to ahrefs because they are easy to use.

Our best choices are Semrush for experienced users, MorningScore for newcomers, and Mangools for cost-conscious users looking for tools similar to Ahrefs.

Conclusion

Ahrefs has been known as a top tool for SEO. It has many great features. But, its high cost and complexity have made users look for other options, like Sitechecker. By 2025, new tools like MorningScore, Mangools, and Semrush have become good alternatives to Ahrefs. These tools provide similar features at lower prices or even for free. They meet many needs in the world of SEO.

If you are looking for a cheaper option instead of Ahrefs, there are several tools that have similar features. These alternatives can meet your needs for SEO. Also, you can get Ahrefs lifetime deal for your digital marketing efforts. This will help you improve your online marketing strategies effectively.

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