SimplyBook.me Review: Features, Pricing, Pros & Cons

Short version: SimplyBook.me is a very flexible online booking system for salons, massage therapists, studios, coaches, clinics, schools—any service business. An integral part of my massage business, you get a ready-made online booking page or widgets for your website, calendar sync, deposits and payments, classes/memberships, a HIPAA option for healthcare, and booking buttons for Facebook/Instagram. There’s even a free plan to start.

What it is - in plain words

Think of it as an online queue that works 24/7. It takes payments, sends reminders, and provides live chat support for updates to your Google or Outlook calendar so you don’t get double-booked.

Clients pick a time and book on their own; you just confirm and do your lot of work. You can add a booking button or widget to your site, or share your hosted booking page from SimplyBook. You can also put a “Book Now” button on Facebook and Instagram.

Who it’s for: beauty & wellness, fitness and studios, healthcare, tutors/education, photographers, repair and service shops—anyone who runs “people - time - money.”

Standout features

• 24/7 booking + payments and deposits. Take a deposit to cut down on no-shows. Accept payments online or in person (POS).

• Two-way calendar sync. Google and Outlook both—bookings appear in your calendar and block busy times.

• Social bookings. Add “Book Now” on Facebook/Instagram; those bookings land in your dashboard automatically, allowing for significantly less admin time.

• Groups, memberships, events, waitlists, gift cards, coupons. All available via “Custom Features” you can switch on as needed.

• For healthcare. A HIPAA mode (with 2-factor login, session timeouts, limited support access) and SOAP notes stored with strong encryption. Helpful for security—though you still need your own compliance process.

• Reminders. Email, SMS, and even WhatsApp/Telegram options.

Pricing - what you get on each plan

Prices/limits are from the official page. Currency and taxes depend on your country and whether you pay monthly or annually.

*There’s a 14-day free trial with most features unlocked.

Heads-up: some abilities live inside Custom Features. For example, deposits require the Accept Payments feature to be enabled first.

How it feels in real life (2 quick stories)

• Oksana, a hairstylist, has also enhanced her massage skills techniques. She set up services (Cut / Color / Styling), added a 20% deposit, and turned on SMS + email reminders. No-shows nearly disappeared. Clients book evening slots on their own, and Google Calendar blocks her personal google calendar time.

• Massage studio. They enabled Memberships/Classes for group sessions plus a waitlist. Bookings also come from the Instagram button. Fewer phone calls, more online bookings.

What reviews say

• G2: about 4.4/5 from ~100+ reviews.

• GetApp: around 4.6/5 from ~1.2k reviews.

• Trustpilot: many recent positives about flexibility and support (rating fluctuates—check the page).

Pros and cons

Pros

• Super flexible setup: services, durations, staff, forms, coupons, packages—you can fine-tune almost all kinds of details for optimal ease of operation.

• Great for social + calendars: more ways to book → more bookings, fewer double-bookings.

• Strong value at entry level and a free plan to start. Ease of use is an aspect to consider, particularly in a healthcare-friendly option with HIPAA mode and encrypted SOAP notes.

• Healthcare-friendly option with HIPAA mode and encrypted SOAP notes.

Cons

• Learning curve. There are lots of switches and settings—expect to click around for the first couple of days.

• Booking limits. High-volume teams will need to move up plans (Premium tops out at 2,000 bookings/month) with additional features available.

• Deep configuration is easier on desktop than on the mobile app.

How it compares (quick guide)

Fast start (20-minute checklist)

1. Create an account and pick a plan (start with Free or the Trial).

2. Add your services (name, duration, price), staff, and locations.

3. Turn on reminders (email/SMS/WhatsApp).

4. Connect payments (and deposits if you need them).

5. Enable Google/Outlook sync to avoid double-booking.

6. Add a “Book Now” button to Facebook/Instagram.

7. Embed a widget on your site or share the hosted booking page.

Is SimplyBook.me right for you?

• Solo or small team? Start with Free/Basic: you’ll have a booking site, reminders, and calendar sync. When you grow, add deposits and memberships.

• Clinic or practice? You’ll like the HIPAA mode and SOAP notes—remember, it’s one piece of your overall compliance, not all of it.

• Studio/gym/school? You’ll use classes, memberships, waitlists, promo codes, and even product sales—everything’s there.

Handy little details

• SMS works on credits (prices vary by country).

• Some features depend on others (e.g., Deposits need Accept Payments turned on).

• If you enable 2-factor/HIPAA, certain external integrations (like some Zapier flows) may be limited—and that’s expected.

Company contact

SimplyBook.me Ltd.
Address: Nafpliou 28, Medical Court, Floor 4, Office 401, 3025 Limassol, Cyprus.

Bottom line

SimplyBook.me is a strong pick if you want fewer phone calls and less admin, and more bookings from your website and social pages. It gives you room to grow: from simple appointments to memberships, events, and medical notes, all within an easy-to-navigate interface with great support. Start on the Free plan or the 14-day trial—within a week you’ll know if the workflow fits your business.

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