Brevo vs MailerLite: Which One Wins in 2025?

The first thing many people do when searching for an email marketing platform in 2025 is to compare Brevo and MailerLite. Both platforms guarantee easy to use editors, generous free options and reliable delivery, but their paths to growth are quite different. We’ll highlight the advantages of each tool, so you can start sending emails right away and not waste time reading reviews and if you’re looking to grow your digital business, Brevo’s wide range of channels tips the balance for teams that want to do more than send newsletters.

Quick Verdict

When it comes to Brevo vs MailerLite, Brevo is the better choice for growing brands: it offers email, SMS and WhatsApp marketing, more automation, better analytics and excellent customer support, all without big price increases, since it supports sending transactional emails.

MailerLite is perfect for creators on their own who need a simple newsletter builder and little setup. For up to 12,000 emails a month, you’ll get the job done with Sendinblue, but if you require CRM or SMS, Brevo is the obvious choice.

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Pricing & Value

The difference in pricing makes the story clear in this Brevo vs MailerLite comparison. Brevo charges the same fee each month for email lists, no matter how many subscribers you have: 20,000 emails/mo are $25 and 40,000 — $35. With MailerLite, you can send the same number of emails for $30 and $50 and it will climb faster. It is important to read the small print, as SMS comes with Brevo but you have to pay for it in MailerLite. As a result, at scale, Brevo offers more ways to reach customers for less cost.

The free version from Brevo includes 9,000 emails a month, unlimited contacts and a CRM, while Brevo’s business plan offers even more. MailerLite allows you to use the free plan with up to 1,000 subscribers and their support replies will take up to 24 hours. When you add in the cost of dedicated IPs which is $15 on Brevo and $50 for MailerLite’s free plan, Brevo becomes an even better value over time.

Ease of Use & Templates

Dashboards are fast to open, yet Brevo’s simple sidebar plus the AI template wizard help you build a branded email in just three clicks. MailerLite’s landing page builder is easy to use, but it’s not automatic, so it can slow down teams as they grow.

With Brevo, users can edit content together and their teammates can add comments to blocks and lock sections to prevent overwriting. Because MailerLite uses draft links, you have to send them back and forth which is fine but adds another layer of difficulty if more than one person edits the campaign.

Automation & AI

With Brevo’s visual workflow, you can set up email, SMS and WhatsApp messages to fire in a single canvas, along with AI that helps choose the best time to send them. You can’t set up cross-channel actions or smart timing with MailerLite. The difference between the two only gets bigger as campaigns become larger.

Apart from triggers, Brevo uses event-based segmentation and an AI tool to assess how likely your email will be opened. MailerLite is able to segment by tags but does not provide updates based on behavior or support for sales processes, so power users have to rely on other tools or accept simpler email workflows, saving a lot of time.

Deliverability & Support

According to tests by EmailToolTester, Brevo gets to the inbox 99.3 % of the time, compared to MailerLite’s 97.8 %. That small difference of 1.5 points means 750 fewer messages will end up in spam for customers. Because Brevo has high deliverability, you can warm your own IP address and check your reputation in real time; MailerLite shares IPs, so it is harder to tell when your reputation changes.

Support matches the numbers we see. Free Brevo users can reach out for email help and live chat support around the clock, while all paid users get access to customer service and phone support when they’re on a Business plan. Most replies are sent within under 10 minutes. MailerLite only gives you live chat support after you upgrade and phone support isn’t included. If a campaign goes wrong on Friday night, having extra channels can help you solve the issue fast, instead of wasting your weekend.

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Integrations & Ecosystem

Brevo works with more than 300 apps, including Shopify, WooCommerce stores, HubSpot, Zapier and Meta Ads and its open API makes it easy for a single store event to trigger messages on email, SMS and WhatsApp. MailerLite includes ≈ 140 native connections and uses Zapier for the rest; SMS currently requires an additional integration. Because Brevo can bring in CRM information instantaneously or run combined funnels, it continues to outperform Mailerlite in this comparison and help brands highlight their products better.

Pros & Cons

Brevo

• Multichannel (email + SMS + WhatsApp) in one plan

• Flat pricing as lists grow

• 99 % inbox rate & 24/7 live chat
  − Extra settings mean a steeper learning curve

MailerLite

• Ultra-simple newsletter editor

• Cheapest start for <1 000 subs
  − Email-only automations, no native SMS
  − Costs rise fast past 20 k sends

Use-case matrix

• Blogger / hobbyist (with less than 1 000 subscribers) → MailerLite — it’s the cheapest, super-simple to use and has no setup hassle.

• Local shop sending weekend promos by SMS → Brevo — all messages sent by email, SMS and WhatsApp from a single flow, with pay-as-you-go texts and coupon templates.

• When the SaaS team reaches more than 20 000 contacts, they should switch to Brevo which offers flat prices, a dedicated-IP warm-up tool and onboarding automations based on behavior.

• An agency with several brands uses Brevo — they can create sub-accounts, set access based on roles, see everything together in one dashboard and get one invoice for every client.

Most small-to-mid-market email marketers will find their situation in one of these four scenarios and the trade-offs are easy to see. MailerLite is the best choice for a newsletter you want to create quickly and affordably. If you require multichannel, consistent deliverability or managing more brands, Brevo’s extra features more than cover the cost and are often cheaper than using many add-ons on MailerLite. Brevo is built to last: it’s simple enough for your first campaigns but can handle a huge number of contacts without you having to switch. If your company cares as much about future growth as it does about today’s budget, Brevo is the better choice.

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Conclusion

For teams who consider email as part of a bigger process, Brevo is the best choice going forward. It keeps the cost consistent, arrives in your inbox more often and lets you use SMS and WhatsApp together in the same automation—things MailerLite doesn’t have now. The greatest thing about it is If you want to send the correct message at the right moment, while scaling your lists, grouping customers and trying out different paths, start with Brevo’s free plan and never have to switch later.

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Last updated: 22.05.2025