Best 10 Semrush alternatives in 2025

A recent G2 pulse‑survey (Jan 2025) found that 67 % of small and mid‑size businesses consider Semrush’s $129.95 starting price hard to justify, even though they still need keyword data, backlink metrics and reliable rank‑tracking. Add to that a steep learning curve and extra fees for additional seats, and it’s clear why many teams are exploring more affordable SEO tools to better match their budget and workflow.

Quick Fact 👀: Global spending on SEO software is forecast to hit $84.9 billion in 2025—up 12 % year‑on‑year—showing just how fast the tools market is expanding. - Precedence Research report on SEO software market size, 2024.

This guide compares 10 of the best Semrush alternatives for 2025—from free, lightweight suites to agency‑grade platforms—so you can match price, feature depth and ease of use to your own situation, whether you’re a beginner, an e‑commerce founder or part of an SEO agency.

Why Look for Semrush Alternatives?

Semrush’s entry plan starts at $129.95 per month (≈ ₹10 700)—and that’s before you pay for extra seats or API credits. For freelancers or early‑stage businesses, that price tag alone can be a deal‑breaker—especially when there are better tools for selling digital products or launching early campaigns available. In user reviews on G2 and Gartner Peer Insights, newcomers also point out an interface that “throws too many dashboards at you at once” and note gaps such as real‑time SERP overlays or built‑in AI content suggestions.

Quick Fact 🔑: Semrush’s entry‑level price has risen to $139.95 per month in 2025, a 7.7 % jump from last year.

If any of those pain points sound familiar, keep reading: the alternatives below are grouped by budget, feature depth and learning curve so you can pick a tool that actually fits your workflow—and your wallet.

How We Picked the Best Alternatives to Semrush

Our selection process focused on:

• Features: It offers deep keyword research, tracking backlinks, site audits, and special deals.

• Pricing: You can choose from free to premium plans and compare them with Semrush’s prices.

• User Feedback: Ratings are available on sites like G2, Capterra, and TrustRadius.

• Use Cases: This tool works well for beginners, advanced users, agencies, and several SEO tasks.

The 10 tools we chose—Morningscore, Sitechecker, Mangools, SE Ranking, Thruuu, Seobility, Serpple, Similarweb, Diib, and Webceo—give you many options. Some of them are competitors to Semrush. Others are free alternatives. These tools are good for both individuals and professionals.

Did you know? 🤔 A late‑2024 SE Ranking survey found that 58 % of SEO teams already use AI for keyword research, content scoring or SERP analysis.

Quick Overview of the Top 10 Semrush Alternatives

Here are the best choices for Semrush in 2025:

1. Morningscore: A fun tool for beginners to learn SEO.

2. Sitechecker: Affordable site audits for small businesses.

3. Mangools: Simple keyword tools for new users.

4. SE Ranking: A full SEO solution for agencies.

5. Thruuu: Enhance your content with a focus on SERP.

6. Seobility: A free, easy all-in-one SEO tool.

7. Serpple: Precise rank tracking for experts.

8. Similarweb: Check traffic for larger companies.

9. Diib: AI-driven insights for small firms.

10. Webceo: Expandable SEO for agencies.

Check out the best Semrush alternatives for 2025.

Detailed Reviews of the Best Semrush Alternatives

1. Morningscore: Best for Beginners

Morningscore is changing SEO by making it fun and feel like a game. It takes keyword research, backlink analysis, and site audits, and makes them interesting. This tool wants to help everyone enjoy optimization and feel at ease with it.

This tool brings gaming features to SEO tasks. This helps users feel more motivated. Its user-friendly design and key features make it stand out from cheaper Semrush alternatives. It is a great choice for those starting their SEO journey or looking for beginner-friendly SEO software that doesn’t overwhelm.

Pricing: You can start with a free plan. After that, paid plans start at $29 each month.

Pros:

• A budget-friendly, real cheaper alternative to Semrush.

• Simple for beginners to use.

• SEO tasks feel fun and like a game.

Cons:

• It has not as much detailed data as Semrush.

• There are only a few advanced features.

“Morningscore made SEO feel like an enjoyable game for me!” — G2 reviewer, small‑business owner.

Perspective relative to Semrush: Morningscore has key SEO tools like keyword research, backlink analysis, and site audits. It offers these services at a much lower cost than Semrush. Its affordable pricing makes Morningscore a great choice for those looking for cheaper Semrush alternatives.

Morningscore might not offer the detailed analysis and advanced tools like Semrush competitors and alternatives. However, it has a fun and easy-to-use design, making it ideal for beginners and small businesses that want to save money. If you prioritize cost and simplicity over having every feature, Morningscore is a solid alternative to Semrush. It can help you achieve good results without spending too much.

Case study: Local café grew organic traffic by 35 % in just four months after using Morningscore’s gamified tasks... - read full story ↗.

2. Sitechecker: Best for Website Audits

Sitechecker provides simple and budget-friendly website audits and monitoring. It is a great choice for small to medium businesses. If you are looking for Semrush alternatives, take a look at their basic plans.

Pricing: Starts at $49 each month. You can also try it for free with a 7-day free trial.

Pros:

• A cheaper alternative to Semrush.

• Simple audit tools that are easy to use.

Cons:

• Fewer features than premium tools like Semrush.

Stacking up with Semrush: Sitechecker offers simple website audit tools. It checks on-page SEO and monitors rankings, making it one of the more practical website audit tools for smaller teams. It does all this at a much lower price than Semrush. This makes it a good choice for small businesses and startups wanting a more budget-friendly option.

Sitechecker may not have as many features or depth as Semrush competitors and alternatives, but its lower price and simple tools make it a good choice for those seeking cheaper Semrush alternatives. It focuses on simple SEO tasks, allowing startups to optimize efficiently without the high costs or complexity of Semrush.

Case study: Technical audit with Sitechecker cut page‑load time by 25 % and lifted Core Web Vitals into the green zone... - read full story ↗.

3. Mangools: Best for Keyword Research

Mangools offers a simple set of tools. It has KWFinder and SERPChecker. This makes it a great alternative to Semrush for agencies looking for scalable SEO solutions with AI features.

Pricing: Free plan; paid plans from $29/month.

Pros:

• Affordable and intuitive.

• Strong keyword tools.

Cons:

• Limited scalability for large teams.

Weighing up against Semrush: Mangools is a great choice for keyword research. It offers tools like KWFinder and SERPChecker that cost less than Semrush. This makes it a top alternative to Semrush for people on a budget. Its simple design and good free plan also make it one of the free alternatives to Semrush with affordable paid options.

While Mangools may not have every feature found in Semrush competitors and alternatives, it does provide important SEO tools. This is ideal for beginners and small businesses who want to boost their rankings without overspending.

"Mangools made it simple for me to do keyword research.” — TrustRadius blogger.

4. SE Ranking: Best for Agencies

SE Ranking is a full platform that offers insights powered by AI. This feature makes it a favorite choice among Semrush alternatives and competitors, especially for agencies.

Pricing: It begins at $55 every month. You can get a free trial for 14 days.

Pros:

• Scalable and feature-rich.

• White-label reporting.

Cons:

• Interface may feel busy.

Matchup with Semrush: SE Ranking is a strong choice that competes with Semrush. It has many features like AI insights, rank tracking, and white-label reporting. Also, it is much cheaper. This makes it a great alternative to Semrush for agencies. SE Ranking is known for being both flexible and affordable, which places it among the top Semrush alternatives and competitors for agency needs. Even though its interface can feel a little crowded compared to some Semrush competitors, SE Ranking is still a good choice for agencies that want effective SEO tools without spending too much money on Semrush.

“SE Ranking has changed the way we work and helped us grow.” — Agency owner on G2.

Case study: Digital agency boosted a client’s keyword rankings by 45 % across three markets using SE Ranking’s AI insights and Rank Tracker... - read full story ↗.

5. Thruuu: Best for Content Optimization

Thruuu is excellent at analyzing search engine results and improving content. They offer free Semrush alternatives for content creators.

Pricing: Free plan; paid plans from $29/month.

Pros:

• Free tools available.

• Niche content focus.

Quick Fact ✍️ Thruuu analyses the top 30 SERP results and builds a content brief in under 60 seconds.

Cons:

• Limited beyond content tasks.

Review relative to Semrush: Thruuu is a good choice compared to Semrush. It provides free tools for analyzing search results. These tools help you plan your content better. You can easily see what your competitors are doing without spending any money.

In contrast, Semrush requires payment for its advanced features. Thruuu lets you improve your content briefs more affordably and find new search result opportunities. While it does not have all the SEO features that other Semrush competitors have, Thruuu is excellent for content optimization. It is also budget-friendly, which is ideal for small businesses looking to save on content strategies.

6. Seobility: Best for All-in-One SEO

Seobility provides a free SEO solution that has all the features you need. It is a great option when you compare it to other free choices like Semrush alternatives.

Pricing: Free plan; paid plans from $50/month.

Pros:

• Free tier with solid features.

• Easy to navigate.

“Seobility’s free tools helped me save money!” — Freelancer review on G2.

Cons:

• Lacks advanced analytics.

Contrast with Semrush: Seobility offers a solid free plan that provides useful SEO tools. These tools include website crawling, keyword tracking, and on-page audits. Because of this, it is a great free alternative to Semrush for basic SEO needs.

Unlike Semrush, which highlights premium features, Seobility is friendly for freelancers and startups with limited budgets. While it may not have advanced analytics like Semrush competitors and alternatives, its simple design and free features make it perfect for those who need good SEO tools without the high costs and complexity of Semrush.

7. Serpple: Best for Rank Tracking

Serpple offers reliable rank tracking. This makes it a valuable alternative to the Semrush rank tracker.

Pricing: You can start using it for $39 a month. There's also a 7-day free trial to try it out.

Pros:

• Accurate tracking.

• Customizable reports.

Cons:

• Focused solely on ranking.

“No one matches Serpple’s accuracy.” — TrustRadius SEO consultant.

Comparison to Semrush: Serpple is a great choice when you compare it to Semrush. It provides focused rank tracking with 99.9% accuracy and updates every day. Best of all, it costs just $19 a month. In contrast, Semrush charges $129.95 a month. This makes Serpple a budget-friendly rank tracker you can rely on.

Serpple might not have as many features as Semrush competitors and alternatives, but it is easy to use. It also uses AI for competitor analysis. This makes it a great choice for SEO professionals and startups wanting cheaper Semrush alternatives. Serpple focuses on precise and affordable tracking. It offers good performance for specific SEO tasks without the high costs that come with Semrush.

Case study: SEO consultant monitored 300 high‑value keywords with 99.9 % accuracy and doubled SERP visibility... - read full story ↗.

8. Similarweb: Best for Traffic Analysis

Similarweb leads the way in traffic and competitor analysis. It is a major competitor and alternative to Semrush.

Pricing: Starts at $199 each month. You can test it out for free for 7 days.

Pros:

• Deep traffic data.

Cons:

• High cost for small users.

Analysis alongside Semrush: Similarweb is better than Semrush when it comes to traffic and competitor analysis. It provides great insights on how websites perform, how people behave, and what the market trends are. This makes it a top Semrush competitor and alternative for businesses.

Similarweb starts at $199 a month, which is higher than Semrush's $129 a month. However, Similarweb provides a lot of useful data for large companies. Unlike other options, it does not mainly focus on basic SEO tasks. Instead, it is excellent for strategic planning. This makes it a top choice for businesses that want strong Semrush alternatives for market intelligence.

Case study: Retail brand spotted untapped markets and achieved double‑digit sales growth after Similarweb traffic analysis... - read full story ↗.

9. Diib: Best for AI Insights

Diib uses AI to provide important SEO insights. It is a unique free alternative to Semrush.

Pricing: Free plan; paid plans from $29.99/month.

Diib’s AI made SEO simple to understand.” — Capterra review.

Pros:

• AI-driven simplicity.

• Budget-friendly.

Cons:

• Limited for advanced users.

Evaluation against Semrush: Diib uses AI and big data to give helpful SEO tips and growth plans. This makes it a great free tool for small businesses looking for an alternative to Semrush.

Diib offers a free plan that lets you monitor your website and get some basic analytics. This is unlike Semrush, which mainly focuses on premium options. While Diib may not have as many features as Semrush or its other competitors, it is user-friendly. Their paid plans begin at $29.99 a month, making it a good choice for anyone looking for free alternatives to Semrush. Diib is excellent for those who want a simple tool that focuses on AI-powered optimization.

10. Webceo: Best for Scalability

Webceo is a great SEO platform. It offers flexibility. It's a good choice for agencies, especially when you compare it to Semrush.

Pricing: The price starts at $39 each month. You can have a free trial for 14 days.

Pros:

• Scalable features.

• Agency-friendly tools.

Cons:

• Steeper learning curve.

Comparison with Semrush: Webceo provides useful SEO tools. These tools help with keyword research, tracking rankings, and creating white-label reports. The starting price is $39 each month. This is much lower than Semrush, which costs $129.95 per month. So, Webceo is a great choice for teams who want a cheaper Semrush alternative.

“WebCEO has made reporting simpler for us.” — Agency manager on G2.

Its low cost, along with features like multi-user collaboration for $5 a month per user, and unlimited report scheduling, puts it on the list of Semrush alternatives and competitors for agencies. Even if it could be a bit harder to learn than some Semrush competitors alternatives, Webceo’s price and its ability to grow make it a great choice for teams that need strong SEO solutions.

Comparison Table: Semrush Alternatives at a Glance

This table gives an easy look at the top 10 Semrush alternatives. It shows you the pricing, trial options, key features, ideal users, and user ratings for each. You can find affordable tools like Mangools and solid choices like Similarweb. This way, you can quickly see which tool works best for your SEO needs. Check out these options and try the free trials. This will help you make a good choice for your plans in 2025.

Look at this table to see the different features of each tool. This will help you choose the best Semrush alternative for your SEO plan in 2025. Test the free trials to see what works best for you!

Reminder: The star ratings range from 0 to 5, as indicated in the chart, and they are rounded to the closest half point.

In-Depth Comparisons by Category

This section examines how various tools work in specific areas. It helps you choose the best choice that fits your needs. It does not matter if you are a beginner with SEO or have a lot of experience; these comparisons highlight the special strengths of each tool.

Best for Beginners

• Mangools: Simple and affordable tools for finding keywords.

• Morningscore: A fun SEO experience that feels like a game.

Example: A new blogger used Mangools to discover easy keywords, which boosted traffic by 60%.

Best for Advanced Users

• SE Ranking: A full tool that provides insights with AI.

• Similarweb: A tool for in-depth traffic analysis.

Example: A large company used Similarweb and raised its market share by 15%.

Best Free or Affordable Options

• Thruuu: Free tools for SERP.

• Diib: Free insights from AI.

Example: A startup used Thruuu to improve its content and raised its rankings by 25%.

Best for Agencies

• SE Ranking: It can expand with options that allow you to brand it as your own.

• Webceo: It makes reporting for clients easier and faster—an essential trait for any advanced SEO platform used by growing teams.

Example: A company saved 20 hours a week using Webceo. It is good for specific features.

• Keyword Research: Mangools, SE Ranking.

• Backlink Analysis: Sitechecker, Webceo.

• Rank Tracking: Serpple, SE Ranking.

Example: A consultant used Serpple to track 400 keywords. This helped to improve the campaign results.

These comparisons show that the best Semrush alternatives serve many needs. They are suitable for beginners, advanced users, and agencies.

If you want a low price, specific features, or tools that can grow with you, you will find a choice that matches your goals. Consider your budget, what matters most to you, and how complex you want your tools to be. This will help you find the best option for your SEO journey.

User Reviews and Real-World Success Stories

Quick Fact ⭐ Weighted average rating of all 10 tools on G2, Capterra & TrustRadius is 4.54 / 5 (April 2025).

These reviews highlight the unique strengths of each tool. They show real user experiences on different platforms. These tools assist with local SEO and simplify difficult tasks. Users praise them for being both effective and easy to use. This is why marketers and businesses rely on them.

• Morningscore: “4.5/5 on G2. It made local SEO fun and effective.”

• Sitechecker: “4.3/5 on Capterra. It fixed our site’s technical issues.”

• Mangools: “4.7/5 on TrustRadius. It doubled my blog’s reach.”

• SE Ranking: “4.8/5 on G2. A must-have for agency growth.”

• Thruuu: “4.2/5 on Capterra. It’s perfect for planning content.”

• Seobility: “4.4/5 on G2. It is affordable and reliable.”

• Serpple: “4.6/5 on TrustRadius. It is great for rank tracking.”

• Similarweb: “4.9/5 on G2. It is the best for traffic insights.”

• Diib: “4.3/5 on Capterra. AI made our SEO easier.”

• Webceo: “4.5/5 on G2. It saved us a lot of time.”

These reviews are helpful for both new and experienced marketers. They highlight how these tools can assist you in achieving your goals. You can discover what works best for your SEO needs.

Conclusion: Finding Your Ideal Semrush Alternative

The best Semrush alternatives in 2025 cater to various needs. Small businesses can thrive with cheaper alternatives to Semrush such as Diib and Sitechecker. Agencies appreciate the ability to scale with SE Ranking and Webceo. Beginners favor Mangools for its simplicity.

If you're comparing beginner tools, you might want to explore how Mangools vs Ahrefs stack up in terms of keyword data and usability. Similarly, agencies looking for scalable solutions may consider SE Ranking vs Ahrefs for deeper analytics and reporting capabilities.

In contrast, advanced users go for Similarweb due to its detailed features. Be sure to check for free trials to discover the top Semrush alternative that fits your needs. Test free trials to find your perfect top Semrush alternative—and don’t miss our full list of top marketing tools for 2025 to complement your strategy.

FAQs

Last updated: 21.04.2025