SE Ranking vs Ahrefs: Best Comprasion 2025

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In today's fast-changing SEO world, picking the right SEO platform is key to your success. This is especially true for the SEO community. Looking ahead to 2025, SE Ranking and Ahrefs are two best apps. Each one has its own benefits for digital marketers, businesses, and agencies. They are both famous for their ease of use.

This article helps you compare SE Ranking and Ahrefs. It talks about their features, prices, and how easy they are to use. By examining this information, you can see which tool is right for you. If you are deciding between Ahrefs and SE Ranking based on costs or features, this guide will help you make a smart choice for 2025.

SEO tools are very helpful for tasks like keyword research, backlink analysis, and watching what competitors do. They help you check site structure and how well websites perform, including their overall website performance. Both SE Ranking and Ahrefs offer a great user experience. They each work well in these areas and have their own advantages. We think that SE Ranking is better for achieving your SEO goals, especially in content marketing. This conversation will look at their unique features and help you pick the tool that meets your needs best.
Spoiler: SE Ranking win.

What is SE Ranking?

SE Ranking is like a trustworthy friend for SEO help. It supports agencies, freelancers, and businesses. SE Ranking’s site audit tool acts as a helpful guide, improving your SEO work and pointing out the best ways to move ahead. SE Ranking stands out because it is budget-friendly and simple to use.

Screenshot of SE Ranking dashboard.

It has tools for tracking your rankings, checking backlinks, and assessing websites. A key feature is the SEO health score, which is vital for top performance. Users truly value the great benefits it offers and the important SEO features it has.

Main Features of SE Ranking:

  • Rank Tracking: Look at how keywords perform in search engines. This includes related keywords and checking different locations.

  • Keyword Research: Explore keyword ideas. See how many searches they get and how hard it is to rank for them.

  • Backlink Checker: Check and assess backlink profiles along with their quality.

  • Website Audit: Find technical SEO issues using clear reports.

  • Competitor Analysis: Learn about your competitors’ SEO and PPC plans.

SE Ranking Pricing Plans for 2025:

  • Essential: $65 per month for 500 keywords and simple tools.

  • Pro: $119 per month for 2,000 keywords and extra features.

  • Business: $259 per month for 5,000 keywords, API access, and white-label reports.

When you compare SE Ranking pricing vs Ahrefs pricing, you'll see that SE Ranking is cheaper. This makes it a good choice for small businesses and individual entrepreneurs.

What is Ahrefs?

Ahrefs is the SEO tool that every team wants. It has a large database of backlinks and strong analysis tools like the Site Explorer tool. These features guide you through the world of search results. This service is useful for big agencies, SEO experts, and businesses wanting to learn more about their online presence.

Screenshot of Ahrefs dashboard.

The Ahrefs Webmaster Tools are a trusted partner, always providing updates and new features to help you stay ahead of others. By checking what your competitors are doing and finding content chances, Ahrefs is a good investment, even though it costs more than SE Ranking.

Main Features of Ahrefs:

  • Site Explorer: Look at backlinks, traffic, and important pages.

  • Keywords Explorer: Discover keywords that are easy to rank for, along with their traffic counts.

  • Site Audit: Perform technical checks and receive helpful solutions.

  • Content Explorer: Locate well-liked content and analyze its performance.

  • Rank Tracker: Keep an eye on how keyword rankings change over time.

Ahrefs Pricing Plans for 2025:

  • Lite: $99 each month – 750 keywords and simple features.

  • Standard: $249 each month – 2,000 keywords and improved tools.

  • Advanced: $449 each month – 5,000 keywords and greater data access.

When we compare Ahrefs pricing vs SE Ranking pricing, we can see that Ahrefs is for premium users. These users want more data rather than just focusing on the lowest price.

Detailed Feature Comparison

The main reason to compare SE Ranking vs Ahrefs is to examine their features. Below, we will show how these tools perform in key SEO areas.

1. Keyword Research

SE Ranking is a tool that helps you discover keyword ideas. It provides information about PPC, showing how many people search for these keywords, as well as their search visibility. It also indicates the level of competition. This makes it a helpful keyword research tool. Plus, it offers important insights for paid ads.

  • SE Ranking: This tool helps you find keywords and provides PPC data, as well as unique search queries. It shows how many people are searching for these keywords and the level of competition. It also gives useful tips for paid ads.

  • Ahrefs: This tool has a more extensive data keyword database. It offers scores that show how hard keywords are to rank for and presents click metrics. This tool is great for SEO campaigns in any area.

Table comparing keyword research features:

Feature

SE Ranking

Ahrefs

Database Size

Moderate

Extensive

PPC Insights

Yes

No

Keyword Difficulty

Basic

Advanced

In the comparison of Ahrefs vs SE Ranking, Ahrefs is better because it provides more detailed information. On the other hand, SE Ranking is great for being flexible.

2. Backlink Analysis

Backlink analysis is important for SEO, especially for SEO professionals. The tools you can use for it can be very different.

  • SE Ranking: This tool is a useful backlink checker. It provides information about referring domains and anchor texts. However, its database is not very big.

  • Ahrefs: This tool has a huge backlink index, with over 35 trillion links. It also offers tools like Link Intersect. This feature helps you find out what your competitors are doing.

Table comparing backlink analysis features:

Feature

SE Ranking

Ahrefs

Database Size

2.9 trillion links

35 trillion links

Link Intersect

No

Yes

Historical Data

Limited

Comprehensive

In comparing SE Ranking and Ahrefs, Ahrefs is a better option for backlink analysis.

3. Technical SEO Audit

Technical audits are important. They help check that your site's technical SEO health is good for search engines.

  • SE Ranking: You can check up to 1,000 pages in a few minutes. It looks at more than 115 SEO factors.

  • Ahrefs: It offers a detailed audit tool. But, it checks fewer metrics and takes a longer time.

Table comparing technical SEO audit features:

Feature

SE Ranking

Ahrefs

Pages Audited

1,000/minutes

Slower

Metrics Checked

115+

Fewer

Recommendations

Yes

Yes

SE Ranking is fast and offers many tools for technical audits in this Ahrefs vs SE Ranking comparison.

4. Competitor Analysis

SE Ranking is a tool that lets you look at PPC and boost your SEO. It gives you useful tips to make your ad strategies better with Google Ads.

  • SE Ranking: This tool helps you look at PPC and SEO. It gives suggestions to improve your ad plans using Google Ads.

  • Ahrefs: This tool is good for competitor analysis in SEO. It has a feature called Content Gap. This feature helps you find new opportunities.

Table comparing competitor analysis features:

Feature

SE Ranking

Ahrefs

PPC Analysis

Yes

No

SEO Depth

Basic

Advanced

Content Gap

No

Yes

The comparison of SE Ranking vs Ahrefs shows that SE Ranking is better for pay-per-click (PPC) ads. However, Ahrefs is much stronger for search engine optimization (SEO).

5. Reporting

Reporting shows the progress we are making in SEO.

  • SE Ranking: This service lets you make customizable reports that you can customize with your brand. These reports are automatic.

  • Ahrefs: This tool gives you detailed reports. However, you cannot change or customize them.

Table comparing reporting features:

Feature

SE Ranking

Ahrefs

Automation

Yes

Yes

White-Label

Yes

No

Customization

High

Limited

Pricing Comparison

Pricing is important when choosing between SE Ranking and Ahrefs. Let’s look at their plans and see what each one has to offer.

Pricing Plans Overview

$119/month, 2,000 keywords with additional features

Plan

SE Ranking

Ahrefs

Basic

$65/month, 500 keywords

$99/month, 750 keywords

Pro

$119/month, 2,000 keywords with additional features

$249/month, 2,000 keywords

Business

$259/month, 5,000 keywords

$449/month, 5,000 keywords

When you look at the pricing plans for SE Ranking and Ahrefs, you will see that SE Ranking is more affordable. This is great for users wanting to track several keywords. For example, SE Ranking's Basic plan is only $65 a month for 500 keywords. On the other hand, Ahrefs’ Basic plan is $99 a month for 750 keywords.

When you need to choose between SE Ranking and Ahrefs, think of SE Ranking as the helpful neighbor who cares about your budget. It's a great choice for small businesses or freelancers who want to save money. SE Ranking's Pro and Business plans give you more keywords at a lower cost than Ahrefs. This makes it a smart pick for those keeping an eye on their expenses.

In contrast, Ahrefs is like the fancy store that offers everything extra but at a higher price. Although it costs more, Ahrefs provides advanced features, a huge backlink database, and in-depth SEO insights. These premium features are important for agencies or users who have more complex needs.

Cost Analysis

  • SE Ranking: This tool is affordable and has many features. It is great for small businesses. A look at SE Ranking pricing vs Ahrefs pricing shows that it is cheaper.

  • Ahrefs: This option costs more but offers high-quality data. It is best for agencies and experienced users. If you compare Ahrefs pricing vs SE Ranking pricing, you will see it needs a bigger investment. Still, you get better results from data-driven methods.

For anyone keeping an eye on their budget, SE Ranking is a good option in this Ahrefs vs SE Ranking comparison. However, Ahrefs is a better choice for those who want a lot of tools and resources.

User Reviews and Ratings

User feedback indicates that people understand the tools well. This means that users are quite happy. The table below compares user ratings:

Platform

SE Ranking

Ahrefs

G2

4.5/5

4.8/5

Capterra

4.4/5

4.7/5

  • SE Ranking: This tool is popular because it is cheap and simple to use. However, some users think it does not provide enough detailed data.

  • Ahrefs: People like it for its many features. But, its high price and complexity can be difficult to handle.

Which Tool is Right for You?

Your decision between SE Ranking vs Ahrefs will depend on your needs and your budget.

  • Small Businesses: SE Ranking is a good option. It is affordable and has key features.

  • Agencies: Ahrefs is ideal for agencies. It allows them to handle many clients simultaneously.

  • Freelancers: SE Ranking offers cost-effective tools for single projects.

  • SEO Experts: Ahrefs has advanced features that are useful for experts working on challenging tasks.

Pros and Cons

Both SE Ranking and Ahrefs have their strengths and weaknesses, making them suited for different users. Here’s a quick look at what each tool brings to the table and where they fall short. This breakdown will help you weigh your options for 2025.

Comparing table image shows pros and cons SE Ranking and Ahrefs.

SE Ranking

Pros:

  • Low prices

  • Simple interface

  • Tools for PPC analysis

Cons:

  • Smaller data sets

  • Fewer advanced options

Ahrefs

Pros:

  • A large collection of backlinks

  • Strong tools for SEO

  • Excellent for large SEO projects

Cons:

  • More costly

  • A little hard to understand

Choosing between SE Ranking and Ahrefs comes down to your priorities. If you’re after affordability and ease, SE Ranking’s straightforward design is tough to beat. For those needing deep data and powerful tools, Ahrefs delivers despite the higher cost and learning curve.

Conclusion

In the SE Ranking vs Ahrefs comparison for 2025, both tools have unique features. SE Ranking is affordable and easy to use, making it a good choice for small businesses and freelancers. It is ideal for various SEO tasks, but when it comes to advanced features, Ahrefs is the clear winner, providing high-quality data and tools, targeting more advanced users and agencies.

When you choose between Ahrefs and SE Ranking, think about your budget and needs. SE Ranking is the cheaper option and gives you good value. But Ahrefs is better at offering detailed insights. The best way to find the right tool for your SEO strategy is to try out their free trials. See which one you feel more comfortable using. Keep in mind the final verdict is that these tools aim to help you succeed in your SEO efforts. Pick the one that suits you and your goals best. Also you might read our article "Best Ahrefs Alternatives" where you can find more cheaper tools for your SEO needs.

FAQ

Yes, SE Ranking provides a 14-day free trial.

Ahrefs, with its vast database, outshines SE Ranking here.

Yes, unlike Ahrefs, SE Ranking includes PPC tools.

SE Ranking is more affordable, while Ahrefs offers premium value.

SE Ranking’s simplicity makes it ideal for new users.

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