Waalaxy vs Snov.io: Which is Better in 2025

Rating 5 (2 Votes)

With the age of outbound sales and automation, what the right prospecting tool means is the difference between success and failure. Waalaxy vs Snov.io is a comparison between two name brand sales engagement platforms which compares such features as LinkedIn outreach, email marketing, contact management.

In this report, we analyze each tool’s strengths and weaknesses in 2025, describing significant differences of features, use, pricing, integrations, and support. We will understand throughout the analysis that Snov.io offers a more holistic solution for B2B sales teams whereas, Waalaxy handles simpler linkedin based workflows. The idea is to support you to choose the best one for your team’s prospecting needs this year.

You can go to the best email verification tools on our website. There you can find and choose the best option for your business :)

TL;DR: Quick Verdict

Rating

  • Snov.io: ⭐⭐⭐⭐⭐ (4.6 / 5, Strong in features & support)

  • Waalaxy: ⭐⭐⭐⭐⭐ (4.6 / 5, Strong in ease of use)

🎯 Best for

  • Snov.io: Sales & marketing teams, agencies, multichannel outreach

  • Waalaxy: Freelancers, recruiters, and users focused only on LinkedIn outreach

💰 Pricing

  • Snov.io: Free plan (50 credits), paid plans from $30/month

  • Waalaxy: Free plan available, paid plans from €19/month

🤔 Is it worth it?

  • Snov.io: ✅ Perfect for serious outbound strategies with CRM, email & automation

  • Waalaxy: ✅ Great for lightweight LinkedIn campaigns without technical complexity

Why you’ll love it

  • Snov.io: All-in-one toolkit (Email finder, Verifier, CRM)
    Cloud-based automation
    2000+ integrations (Zapier, Google, HubSpot)

  • Waalaxy: Super beginner-friendly
    LinkedIn-focused templates
    Quick setup

Why you might skip it

  • Snov.io: Slightly steeper learning curve
    Email > LinkedIn centric

  • Waalaxy: Browser-based limitations
    Lacks CRM & deep email automation

Selection Criteria

To ensure an objective comparison, we evaluated Waalaxy and Snov.io across several important criteria:

  • Features & Functionality: Depth of prospecting tools (e.g. email finder, campaign management, LinkedIn sequences, CRM, analytics).

  • Ease of Use: User interface design, intuitiveness, and learning curve for typical users.

  • Integrations & Ecosystem: Available third-party integrations (CRMs, marketing apps, APIs) and scalability.

  • Pricing & Value: Free/paid plans, affordability, and scalability for different team sizes.

  • Customer Support: Responsiveness, quality of documentation, languages supported, and user feedback on support.

  • Use Cases & Target Audience: Best-fit scenarios (e.g. B2B cold outreach, recruiter sourcing, agency prospection) for each platform.

These criteria cover the aspects most important to sales and marketing teams when choosing a prospecting tool.

Overview: Waalaxy

Waalaxy is a powerful tool, which automates prospecting on LinkedIn and by email. Its intuitive interface and multi channel capabilities makes it perfect for rookies and small businesses that want to scale their outreach.

Waalaxy homepage screenshot with the tagline “Make LinkedIn your #1 acquisition channel” and a free trial button.

Waalaxy makes prospecting easier through its automated LinkedIn invitations and email worksheets. Its Email Finder has a success rate of 39.2% and the platform integrates with CRMs such as HubSpot & Salesforce. Offering support for 11 languages and a free plan, Waalaxy is easy and diverse, and perfect fit for multi-channel campaigns

Pricing: Free plan available. Paid plans start at $30/user/month.

Pros:

  • High email finder success rate (39.2%).

  • Multi-channel prospecting (LinkedIn + email).

  • Beginner-friendly interface.

  • RGPD compliant.

  • Affordable pricing.

Cons:

  • Limited advanced features.

  • Free plan may be restrictive for large campaigns.

Comparison to Snov.io: Waalaxy provides a solution as a combination of what LinkedIn fans doing and what emailers are doing.

Waalaxy turns LinkedIn prospecting into a smooth, automated journey—perfect for freelancers and recruiters who want results without the tech hassle.


Better email finder success rate and RGPD compliance make it a step ahead for those users who prefer versatility and adherence to law small teams who requires a budget friendly LinkedIn automation tool.

Overview: Snov.io

Snov.io is an established platform, with focus on email marketing and lead generation. It has a strong suite of tools in email prospecting, verification, nurturing, with a big user base and lots of resources.

Snov.io homepage screenshot highlighting its outreach automation tools with the headline “Find leads, automate outreach & close more deals” and a free trial button.

Snov.io has a full email kit complete with AI-based email creation (on premium plans) and verification tools. Although the success of its email finder is lower (23.3%), it has an advanced personalization tool and works with several CRMs. However, LinkedIn automation and RGPD compliance are missing though.

Pricing: Freemium plan available. Paid plans start at $34/month.

Pros:

  • Strong email marketing tools.

  • AI features for email creation (premium).

  • Large community and resources.

  • Good customer support.

Cons:

  • Lower email finder success rate (23.3%).

  • Not RGPD compliant.

  • Limited to email prospecting.

Comparison to Waalaxy: Snov.io is a good fit for campaigns with a focus on emails, but inadequate in cross-channel capability and compliance.

Snov.io is your secret weapon for smarter, faster B2B outreach—automate emails, find leads, and close deals without switching tools.


Still, its advanced AI adds up, which means its wider functionality makes it more attractive in a variety of prospecting needs.

G2 User Ratings: Snov.io vs Waalaxy

Waalaxy and Snov.io both have high users ratings in review sites. As reflected in G2 data, each has an average score of 4.6 out of 5 while Snov.io’s rating is weighed by a bit fewer reviews. Specifically, on niche websites such as GetApp, Snov.io is only just ahead of the overall (4.5 vs 4.4).

Criteria

Snov.io

Waalaxy

Overall Rating

4.6/5 (447 reviews)

4.6/5 (530 reviews)

Ease of Use

⭐4.7/5

⭐4.5/5

Quality of Support

⭐4.7/5

⭐4.4/5

Ease of Setup

⭐4.6/5

⭐4.3/5

Meets Requirements

⭐4.6/5

⭐4.4/5

Ease of Admin

⭐4.6/5

⭐4.3/5

Campaign Features

⭐4.6/5

⭐4.2/5

CRM/Integrations

⭐4.5/5

⭐4.1/5

Value for Money

⭐4.7/5

⭐4.5/5

Likely to Recommend

91%

88%

Customers comment endlessly positively about Snov.io’s performance and support; for instance, Snov.io scores better on ease-of-use and customer service (4.6-4.7 compared to Waalaxy (4.3-4.5) These reviews are to show that both of them are good options but Snov.io weaves a more subtle winning position by a combination of both the capabilities and positive feedback.

You can go to the best linkedin automation software on our website. There you can find and choose the best option for your business :)

Detailed Comparison

This comparison table is a great way to see the big picture and quickly identify which tool correspondingly has better prospecting needs. Waalaxy targets simplicity and quick LinkedIn automation and it is perfect for freelancers, recruiters or small teams who need an easy start.

Infographic showing Waalaxy as simple and browser-based vs. Snov.io as scalable with multichannel features and 2000+ integrations.

Its browser platform provides it with a set of essential email functionalities as well as CRM syncing functionality, however the possibilities are not open and the platform lacks the possibility of scaling. Integrations are low, the price is affordable, and the support is in various languages, which means that it is a perfect choice at the beginning.

Category

Waalaxy

Snov.io

Features

LinkedIn automation, basic email, sequences, CRM sync

Email finder, verifier, warm-up, CRM, A/B testing, analytics

Ease of use

Beginner-friendly UI, browser-based, limited flexibility

Intuitive dashboard, richer features, cloud reliability

Integrations

CRM tools (HubSpot, Zoho), Calendly, Waalaxy Inbox

2000+ integrations, Zapier, Google Apps, API access

Pricing

Free plan; paid from ~€30/user/month

Free plan (50 credits); paid from ~$30/month

Support

Good multilingual support, helpful tutorials

Highly rated support, active user community

Best for

LinkedIn-focused freelancers and small teams

Full-funnel lead gen for sales/marketing teams and agencies

Snov.io, however, is a solution for those teams that need fulfillment of a more robust, scalable outreach solution. It includes a full range of tools such as email finding, verification, warming, CRM, analytics, and multichannel automation, all in a cloud-system.

With more than 2 000 integrations, intuitive user interface and top-notch support, Snov.io is perfect for sales and marketing professionals to conduct an advanced outreach campaign. Its credit-based pricing has flexibility and the platform keeps scaling well with increasing business needs.

Ease of Use

Waalaxy provides a minimalistic beginners-friendly interface that comes as a Chrome extension. It’s designed for quick setup: Users can initiate campaigns with a few clicks, courtesy of sequence templates designed in advance categorized according to skill level.

This minimalistic approach is perfect for beginners working in outreach automation. However browser based it is, this has limitations – a campaign may slow or pause if your device goes to sleep or browser closes off, particularly if on a lengthy LinkedIn run.

Illustration comparing Snov.io and Waalaxy interfaces, highlighting ease of use for both platforms.

Snov.io, however, provides a more powerful platform in a centralized web dashboard. Though it incorporates more features such as lead generation, multichannel campaign, CRM pipeline, it still can be easy to use with a clean, intuitive layout.

There is a small learning curve, but beneficial on-boarding materials and logical navigation will ease the process. One of the primary advantages is that basing core operations (email delivery & verification) on the cloud makes Snov.io maintain non-stop campaign execution and increased reliability.

In the end, the fact is that both of the platforms are easy to use themselves. Waalaxy wins for simplicity (and speed) and Snov.io for more control and flexibility as well as long-term efficiency (for scaling teams).

Integrations

When it comes to integrations, the difference between Waalaxy and Snov.io is clear—Snov.io plays in a much larger ecosystem.

Snov.io integrates perfectly with over 2000 tools, and is one of the most versatile platforms in its class. Users can integrate with CRMs, marketing platforms and customer support tools among other software through Zapier. It also provides native connections to such services as Google workspace Pipedrive and HubSpot, as well as an open API to those teams that desire complete customization. That flexibility makes Snov.io a perfect match for any size modern tech stack.

Infographic comparing integrations: Snov.io supports tools like Slack, Google Calendar, Zapier, and Outlook, while Waalaxy connects with HubSpot, Salesforce, and Zoho.

Waalaxy, though more limited, offers basics well. It is compatible with major CRMs (HubSpot, Salesforce, Zoho, and noCRM) and has our own “Waalaxy Inbox” for messaging replies through the app. For LinkedIn-oriented outreach, these built-in options are usually sufficient, but scalability can become a problem.

In real life, Snov.io always prevails over Waalaxy in connectivity to the data, scope of integration, and the ability for automation. Snov.io is the better of the two future-proof choices if your workflow involves the use of syncing tools and data between several platforms.

You can also check out the comparison of Seamless.ai vs Apollo.io to find out which is the best data enrichment tool :)

Pricing Comparison: Waalaxy vs Snov.io

Waalaxy provides a fixed plan structure mainly focused on LinkedIn actions, as well as a few email finder credits. All plans come with LinkedIn automation out of the box, and hence affordable to those who only want LinkedIn prospecting.

Plan

Waalaxy

Snov.io

Free Plan

✅ Yes – 80 LinkedIn invites/month, 25 email finder credits

✅ Yes – 50 credits, 100 email recipients, 1 mailbox warm-up

Entry Plan

Pro – €19/user/month
300 LinkedIn invites, 25 email finder credits

Starter – $39/month
1,000 credits, 5,000 email recipients, 3 mailbox warm-ups

Mid-Tier Plan

Advanced – €56/user/month
800 invites, 25 email finder credits

Pro 5K – $99/month
5,000 credits, 10,000 email recipients, unlimited mailbox warm-ups

High-Tier Plan

Business – €80/user/month
800 invites, 500 email finder credits

Pro 20K – $189/month
20,000 credits, 30,000 email recipients, unlimited mailbox warm-ups

Enterprise Plan

Elite – €249/user/month
10,000 email finder credits, Sales Navigator access

Managed Service – $3,999/month
Custom lead gen & outreach campaigns, AI playbook, 20–40 meetings per quarter

LinkedIn Automation Add-on

Included in all plans

$69/month per LinkedIn account slot (add-on)

Annual Discount

Up to 50% off with annual billing

25% off with annual billing

In contrast, Snov.io has a flexible credit based system where customers can share credits between lead finding, email sending and verification. Although its LinkedIn automation is optional, it is Snov.io’s Bulk E-mail campaigns, adverse CRM features and economies of scale across its mid and enterprise tiers that provide more value.

For organizations that need to grow beyond LinkedIn or perform multi channel outreach at scale, better pricing flexibility and value are provided by Snov.io.

Why Snov.io is Better than Waalaxy

Snov.io edges out the Waalaxy in providing a comprehensive and scalable outreach product to contemporary sales teams. While Waalaxy concentrates extensively on LinkedIn automation, Snov.io unites powerful features such as email searching, verification, warm-up, multichannel campaigns and a built-in CRM, in one platform. Its infrastructural cloud based nature also means that the campaigns run reliably without necessarily having your browser open.

A smiling man in a “Digital Expert” sweatshirt giving a thumbs-up next to the text “Snov.io Better Choice,” suggesting endorsement of the platform.

In addition, Snov.io combines increased flexibility with more than 2,000 integrations, high quality analytics, and various teat testing and email warm-up tools to increase deliverability. For those who require something other than basic outreach, Snov.io offers superior functionality, better scalability, and a larger suite of tools—making it the smarter option for growing B2B operations.

Conclusion

In addition, Snov.io combines increased flexibility with more than 2,000 integrations, high quality analytics, and various teat testing and email warm-up tools to increase deliverability. For those who require something other than basic outreach, Snov.io offers superior functionality, better scalability, and a larger suite of tools—making it the smarter option for growing B2B operations.

Snov.io, on the other hand, delivers an all-in-one outreach ecosystem: advanced email tools, integrated CRM, multichannel sequences, deliverability optimization, and deep third-party integrations. Backed by strong user ratings and trusted by thousands of B2B teams, Snov.io is built to grow with you.

If your goal is to scale outreach, boost conversions, and manage leads more effectively in 2025—Snov.io is the smarter, long-term investment.

I hope you found the solution that best suits your needs. If you're looking for more comparisons, feel free to check out our blog :)

FAQ

Snov.io is an all-in-one outreach platform that focuses on email prospecting, verification, automation, and CRM, while Waalaxy is centered around LinkedIn automation with basic email outreach. Snov.io is better for multichannel campaigns, whereas Waalaxy suits simpler LinkedIn-based workflows.

Waalaxy is easier to start with due to its simple Chrome extension and LinkedIn automation templates. Snov.io offers more features, which means a slightly steeper learning curve, but more long-term value for growing teams.

Snov.io does offer LinkedIn automation, but it’s an optional paid add-on. Waalaxy includes LinkedIn outreach as its core functionality in all plans.


Snov.io provides built-in email warm-up, A/B testing, and detailed analytics, making it a stronger choice for email campaign performance. Waalaxy lacks these advanced features.


Both tools offer free plans and similarly priced entry-level options. However, Snov.io’s flexible credit-based model and broader feature set make it a better long-term investment for teams scaling their outreach.

Last updated: 12.05.2025

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Bohdan Tyshynskyi

Results-driven digital marketing expert with 2+ years of experience in international companies in different businesses: SaaS, IT-services, startups.

Bohdan Tyshynskyi