SendPulse vs Mailchimp: Best Comprasion 2025

In today's world of digital marketing, picking the right email marketing platform is very important. It should have unique features like a drag-and-drop email builder and other useful tools. Making this decision can help you succeed and be different from your rivals. Meeting your business needs is key, especially if you are a small startup.

There are two popular options available. You can read more about these cards on our website. Each option has its good and bad points, especially concerning response times. This article will compare SendPulse vs Mailchimp to help you decide which platform is best for you. We will also look at how Mailchimp vs SendPulse compares to give you a bigger picture of your choices.

You can go to the marketing automation tools section on our website. There, you can look for and pick the best choice for your business :)

SendPulse: Best for Multi-Channel Marketing

SendPulse is changing the game in email marketing. It has a fresh approach that combines several channels in one with impressive features. Since 2015, it has provided more than just basic email marketing. It also includes SMS, web push notifications, Viber, and chatbots all in one place. This makes it a great option for marketers who wish to reach their audience in different ways without needing many separate tools.

One great thing about SendPulse is its low cost and many options. They offer a free plan for up to 500 subscribers and 15,000 emails each month. This is perfect for small businesses and startups that want to grow without spending much money. Paid plans start at just $9 per month. This makes it a smart choice when compared to more expensive platforms like Mailchimp.

Quick Fact: As of 2025, SendPulse is used by over 52,000 active websites globally. It ranks 14th among marketing automation platforms for the top 1 million sites and holds the top spot in Ukraine, Kazakhstan, Belarus, and Moldova.
Source: BuiltWith – SendPulse Usage Statistics

SendPulse is simple to use. You can quickly create and manage your campaigns. The drag-and-drop editor and Automation 360 help beginners set up effective marketing steps easily. Plus, SendPulse has fun features like achievement badges. These make marketing feel exciting and motivating.

Comparison to Mailchimp: When we look at SendPulse vs Mailchimp, SendPulse is a cheaper and more flexible option for marketers. Marketers need tools that can be used on several channels. While Mailchimp has strong email marketing features, SendPulse gives more tools for a lower cost. This makes SendPulse a better choice for most users.

Mailchimp: Best for Advanced Email Marketing

Mailchimp is a well-known tool for email marketing. It started in 2001 and is now owned by Intuit. Mailchimp has turned into a full marketing platform centered on email. It provides over 100 templates to choose from. It also has excellent automation features and connects easily with more than 300 apps.

Mailchimp is really good because of its advanced features. It includes detailed segmentation, A/B testing, multivariate testing, and a Customer Journeys builder. This builder lets you make complex automated workflows. These tools are perfect for skilled marketers who want to fully control their campaigns. But, having so many choices can be expensive and a bit hard to manage.

Quick Fact: In 2009, Mailchimp's freemium model grew its user base from 85,000 to 450,000 in just one year — a pivotal step toward becoming a global email marketing leader.
Source: Robert Katai – How Mailchimp Is Using Creativity

It’s ideal for experienced marketers who want full control, but it can be pricey and harder to learn for beginners.

In the discussion about Mailchimp, both tools have advanced features. Mailchimp mainly focuses on email marketing. If you compare SendPulse to Mailchimp, you will see that Mailchimp does not offer multi-channel options like SendPulse. For marketers who want more than just email, SendPulse is a better option.

Selection Criteria: How to Choose Between SendPulse and Mailchimp

When choosing between SendPulse and Mailchimp, think about your marketing goals. If you have a small budget or want support for different connections, like SMS or chatbots, then SendPulse is a good and simple choice. But if you need advanced features for automation and targeting different audience groups, then Mailchimp might be better. This is especially true for people who know a lot about marketing.

User Experiences: Why Businesses Choose SendPulse Over Mailchimp

A startup aimed to automate their marketing. They found Mailchimp’s interface too difficult to use. So, they switched to SendPulse. They appreciated its simple design and excellent customer support. This made it easy for them to start their marketing campaigns and ad campaigns quickly. By using good marketing tools and data tools, they were able to create better digital experiences for their eager customers.

Are you searching for affordable marketing tools for 2025? Check out cheap email marketing software. You will find well-rated choices that suit your budget and meet your business needs.

As digital marketing is always changing, it's important to have a platform that connects different channels, such as SMS marketing. SendPulse combines email, SMS, web push, and chatbots. This helps businesses respond to customer behavior. With this mix of channels, you can reach your audience wherever they are, whether it's through email or text messages.

Quick Ratings (2025 Overview)

Note: Star ratings use a scale from 0 to 5, based on the chart. They are rounded to the nearest half point. This is clearly shown in the picture:

The chart shows Mailchimp has better support and a slightly higher overall score, while SendPulse is easier to use and more affordable

Customer Support Comparison: SendPulse vs Mailchimp

Customer support is very important in how you feel about a marketing platform. SendPulse provides live chat support, email support, and phone support even on its free plan. Many users appreciate the fast and personal help they get, which is great for beginners. They can also watch video tutorials for extra assistance.

Mailchimp only helps users who pay. There is no phone support unless you have a premium plan. This might make small businesses and free users feel confused when problems come up. If you want support that is easy to reach and fast to respond, then SendPulse is a better option.

Integration Capabilities: Expanding Your Toolkit

Connecting your marketing tools shouldn’t feel like rocket science—and that’s where SendPulse shines. It easily links up with platforms like WordPress and CRMs, so your team can stay on the same page and get things done faster. No tech stress, just smooth workflows. Perfect if you’re a small business or just want things to work without too much setup.

Mailchimp offers a ton of integrations—over 300, including big names like Shopify and social media tools. That’s great if you need the extra power, but it can get overwhelming (and pricey) if you’re not using all of it. SendPulse gives you just what you need—enough flexibility without the fuss.

Future-Proofing Your Marketing Strategy with SendPulse

As digital marketing changes, it is vital to have a platform that can handle different channels. SendPulse offers integration for email, SMS marketing, web push, and chatbots. This allows businesses to react to what customers do. With this multi-channel method, you can connect with your audience anywhere, whether through email or direct messages.

Mailchimp focuses a lot on email. This might make it hard for you to adapt when new channels show up. By choosing SendPulse, you pick a platform that prepares you for the future of marketing.

Scalability: Growing with Your Business

As your business gets bigger, your marketing platform needs to grow with it. SendPulse’s flexible pricing plans and features for different channels are great for businesses of all sizes. It doesn’t matter if you are a new startup sending your first campaign or a large company with lots of subscribers. SendPulse’s budget-friendly plans and helpful tools can adjust to fit your needs.

Mailchimp can expand with your business, but it gets much more expensive as your contact list grows. Its advanced features work best for larger companies that have dedicated marketing teams. If you run a small or medium-sized business, SendPulse is a better and more cost-effective choice for growth.

If you are still not sure about the best choice for you, feel free to reach out via our website. Our manager will get back to you fast and help you find the right solution for what you need. :)

Why SendPulse is better than Mailchimp

Choosing between SendPulse and Mailchimp depends on what you need. If you want something that is budget-friendly and easy to use, then SendPulse is the better option. It can assist you with multi-channel marketing and boost conversion rates. SendPulse has an excellent free plan and offers affordable paid plans. This makes it perfect for small to medium-sized businesses, especially for new users.

Choosing between SendPulse and Mailchimp depends on what you need. If you want a cost-effective and simple platform for different types of marketing, SendPulse could be a better option. It has a good free plan, budget-friendly paid options, and useful tools for email, SMS, and more. This makes it a great fit for small to medium-sized businesses, especially for new users.

Conclusion

Choosing between SendPulse and Mailchimp depends on what you need most. If you want a budget-friendly and easy-to-use platform for marketing through different channels, SendPulse is a solid option. It offers a fantastic free plan, affordable paid options, and tools for email, SMS, and more. This makes it perfect for small to medium-sized businesses.

Mailchimp is a strong tool for email marketing, but it works best for larger companies or those with more complicated needs. Its high price and tricky features can be overwhelming for many users. In comparison, SendPulse gives a more flexible and affordable option.

In the end, choosing between SendPulse and Mailchimp comes down to what matters most to you in a marketing tool. For many marketers, SendPulse's low cost and ease of use, along with different channel options, make it the better choice in 2025.

I hope you found the solution that best suits your needs. If you're looking for more comparisons, feel free to check out our blog :)

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