ClickUp rebuilt its pricing in 2026. The Unlimited plan is gone for new workspaces, AI is now bundled into every plan as monthly credits, and there is a new top tier called Max. Below: what each plan costs, what you actually get, where the limits bite, and which plan fits your team.
What changed in ClickUp pricing
- Unlimited became Core, and the price rose from $7 to $9 per user/month (yearly).
- Business went from $12 to $17, but it now includes Brain² AI with premium models and 1,500 AI credits per user.
- The separate AI add-on is gone on the new plans. Every plan includes pooled AI credits, and you can top up at $10 per 10,000 credits.
- New Max plan ($100) for teams whose work runs on AI agents.
- Free storage is now 60 MB, and Enterprise automations rose to 1M actions per month.
Already using ClickUp? Existing workspaces keep their current plan and price (including Unlimited) until ClickUp sends a notice. The new prices apply to new workspaces and to workspaces ClickUp migrates. See older plans ↓
ClickUp plans and prices
All prices are per user per month. ClickUp bills the whole workspace: you can't upgrade just yourself, so every member becomes a paid seat.
- Unlimited tasks and members
- Docs, Kanban, Calendar, Sprints
- Time tracking, SyncUps video calls
- 500 AI credits per workspace, one time
- 60 MB storage, 5 Spaces
- 100 automation actions / mo, 1 form
- Unlimited storage, Spaces, forms
- Custom fields, task types, Gantt charts
- 1,000 automations / mo
- Goals, guest permissions, Email in ClickUp
- 1,000 AI credits / user / mo (pooled)
- Brain² chat is trial only
- Dashboards, workload, timeline: trial
- Brain² with premium models, unlimited standard models
- 1,500 AI credits / user / mo (pooled)
- 10,000 automations / mo, webhooks
- Advanced dashboards, workload, timeline
- Timesheets, time-in-status reports
- Private views and docs
- Google SSO, SMS 2FA
- White labeling, unlimited custom roles
- 1M automations / mo
- SAML / Okta / Microsoft SSO, SCIM, audit logs
- US, EU and APAC data residency, HIPAA with BAA
- Unlimited AI Notetaker, 3,000 credits / user / mo
- Priority support, enterprise API
- Everything in Enterprise
- Brain² MAX: maximum premium model usage
- Custom skills, context engine, auto-memory
- MCP connections, prototype artifacts
- Unlimited AI fields, Notetaker, image generation, Autopilot Agents
- 10,000 credits / user / mo, premium support
ClickUp plans compared
The limits that most often decide the upgrade, taken from ClickUp's official comparison table.
| Feature | Free | Core | Business | Enterprise | Max |
|---|---|---|---|---|---|
| Price, yearly | $0 | $9 | $17 | Custom | $100 |
| Price, monthly | $0 | $12 | $25 | Custom | $120 |
| AI credits | 500 / workspace | 1,000 / user | 1,500 / user | 3,000 / user | 10,000 / user |
| Brain² premium models | Trial | Trial | Included | Scaled | Maximum |
| Storage | 60 MB | Unlimited | Unlimited | Unlimited | Unlimited |
| Spaces | 5 | Unlimited | Unlimited | Unlimited | Unlimited |
| Automation actions / mo | 100 | 1,000 | 10,000 | 1M | 1M |
| Active automation rules | 5 | Unlimited | Unlimited | Unlimited | Unlimited |
| Whiteboards | 3 | 10 | Unlimited | Unlimited | Unlimited |
| Dashboards | Trial | Trial | ✓ | ✓ | ✓ |
| Gantt charts | Trial | ✓ | ✓ | ✓ | ✓ |
| Workload & Timeline | Trial | Trial | ✓ | ✓ | ✓ |
| Timesheets | — | — | ✓ | ✓ | ✓ |
| Teams (user groups) | 2 | 3 | 10 | Unlimited | Unlimited |
| Chat message history | 90 days | Unlimited | Unlimited | Unlimited | Unlimited |
| Google SSO | — | — | ✓ | ✓ | ✓ |
| SAML SSO, SCIM, audit logs | — | — | — | ✓ | ✓ |
| API calls | 100 / min | 100 / min | 100 / min | 10,000 / min | 10,000 / min |
| Support | 24/7 | + Live chat | + Live chat | Priority | Premium |
Some workspaces also see Business Plus inside the app (2,000 AI credits per user). It is not listed on the public pricing page.
ClickUp AI (Brain²): how credits work
On the new plans you don't buy AI separately. Each plan includes a pooled monthly credit allowance shared across the whole workspace. Credits renew monthly and do not roll over.
What consumes credits
Chatting with Brain² does not use credits. Credits pay for automatic AI work. ClickUp's own estimates:
- AI Fields, AI Assign & Prioritize: about 10 credits per use
- AI Dashboard Cards: about 20 credits per use
- Image generation: about 100 credits per image
- Super Agents and Autopilot Agents: 100–300 credits per run, including runs that only return an answer
Budget by agent runs. A 10-person Business workspace gets 15,000 credits a month, roughly 50–150 agent runs if nothing else uses them. When credits run out, credit-based features pause until renewal unless you buy a top-up ($10 per 10,000 credits). Admins get alerts at 80%, 90% and 100%.
Older plans: Unlimited and classic Business
If your workspace was created before the switch, you may still see the classic lineup. There, AI is a separate add-on billed for every member.
| Classic plan | Yearly | Monthly | AI |
|---|---|---|---|
| Unlimited | $7 | $10 | Add-on required |
| Business | $12 | $19 | Add-on required |
| Brain AI add-on | +$9 | — | 1,500 credits / user |
| Everything AI add-on | +$28 | — | 5,000 credits / user + unlimited AI fields, Notetaker |
Should you switch? If your team doesn't use AI, staying on classic Unlimited ($7) is the cheapest paid option available. If you already pay for Business plus Brain AI ($21 per user), the new Business at $17 with AI included is cheaper.
What a 10-person team actually pays
Annual totals at list prices, before tax and extra credits.
| Setup (10 users) | Billed yearly | Billed monthly | AI included |
|---|---|---|---|
| Free Forever | $0 | $0 | 500 credits, one time |
| Core | $1,080 | $1,440 | 10,000 credits / mo, Brain² trial |
| Business | $2,040 | $3,000 | 15,000 credits / mo + Brain² |
| Max | $12,000 | $14,400 | 100,000 credits / mo, unlimited AI features |
| Classic Unlimited, no AI | $840 | $1,200 | Trial only |
| Classic Business + Brain AI | $2,520 | — | 15,000 credits / mo |
Hidden costs to check
- Every member is a paid seat. Upgrading applies to the entire workspace.
- Monthly billing costs 17–33% more than yearly, depending on the plan.
- Credit top-ups for heavy agent use, at $10 per 10,000 credits.
- "Trial" features on Core. Dashboards, workload and timeline views are only trials. If you need them, budget for Business.
Which ClickUp plan should you choose?
Comparing alternatives? See our picks for the best planner apps and Notion alternatives.
FAQ
Is ClickUp free?
How much does ClickUp cost per user?
Is ClickUp AI included in paid plans?
Is the Unlimited plan still available?
Can I upgrade only my own account?
What happens when AI credits run out?
Bottom line
For most teams, Business at $17 is now the plan to beat, because it includes the reporting, workload tools and AI that previously cost $21 per user. Core fits small teams on a budget, and Free Forever is still one of the most generous free plans in project management. Max is a niche plan for AI-first teams. If you're on classic Unlimited and don't use AI, there's no reason to switch yet.
More comparisons and alternatives are on our blog.


