Choosing between Freshworks and HubSpot is like finding the right tool to make your business grow in 2025. Both platforms can help with customer interactions and boost sales performance, but they fit different needs. In this comparison of Freshworks vs HubSpot, we will explore their pricing plans, service tools, custom workflows, and how well they can adapt as your business grows. We will also look at HubSpot Marketing Hub vs Freshworks CRM to compare their marketing tools and automation features. Whether you have a small startup needing basic contact management or a larger business seeking more extensive solutions, this guide is for you.
Spoiler: HubSpot CRM is usually the best choice for businesses wanting to expand.
Overview of Freshworks and HubSpot
Freshworks and HubSpot are powerful CRM platforms designed to streamline sales, marketing, and customer support. Both offer scalable tools for growing businesses but differ in approach, pricing, and ease of use.
Freshworks
Freshworks is a flexible CRM tool. It helps with sales operations and customer service. This platform is designed to make business workflows better. Freshworks mainly targets small to medium businesses (SMBs). It is popular due to its low cost and ease of use.
One great thing about Freshworks is Freddy AI. This tool predicts lead scoring, which helps sales teams work better. The platform has a simple sales pipeline. This helps teams track and manage their leads effectively. Freshworks also connects easily with popular apps like Slack, Gmail, and Zapier. This allows users to simplify their workflow.
For businesses looking to boost customer engagement without high costs, Freshworks is a fantastic option. It provides a free trial, letting you explore its features before making a choice. The pricing plans are affordable, which makes it suitable for startups and organizations that watch their budgets. With Freshworks, companies can effectively manage customer relationships and grow without straining their finances.
HubSpot
HubSpot is easy-to-use software for businesses. It helps with marketing, sales, customer service, and other tasks. This software works well for any size of business. There are free tools for beginners and more advanced plans for bigger companies. The HubSpot CRM has special parts called hubs. These include the Marketing Hub, Sales Hub, and Service Hub. They offer good choices for personalization and flexibility.
One great thing about HubSpot is how it teaches users. It has helpful resources, like video tutorials, on the HubSpot Academy platform. Its strong analytics features help businesses make smart decisions based on data. They can also track their performance well. This wide range of tools does more than just basic contact management. It also helps teams in different areas grow and improve.
Businesses can use the features of HubSpot to make things run better. They can improve customer connections and support ongoing growth. If you want to enhance your marketing, improve your sales activities, or boost your customer service quality, HubSpot has a full solution that can change as your business grows.
Freshworks vs HubSpot: Direct Comparison
When you look at Freshworks vs HubSpot, you will notice differences in key areas. These areas include user experience, sales productivity, and team performance. Here is an overview.
Pricing Plans: What’s the Cost?
Freshworks is a budget-friendly option. It provides a free trial and has a free tools tier. Paid plans begin at $9 per user each month for Growth and can go up to $59 per user each month for Enterprise. This makes it a great choice for small sales teams.
HubSpot has pricing choices that start for free users. After that, the Starter plan costs $18 per user each month. For larger businesses, the cost can go up to $5,164 per month with enterprise-level plans. The value you get grows as your business expands. Here’s a comparison:
Aspect |
Freshworks |
HubSpot |
|---|---|---|
Free Plan |
Yes |
Yes |
Entry-Level |
$9/user/month |
$18/user/month |
Top Tier |
$59/user/month |
$5,164/month (Enterprise) |
Best For |
Small teams |
Scaling businesses |
Winner: Freshworks works well for small budgets. On the other hand, HubSpot gives great value over the long term.
Pros and Cons: A Side-by-Side Look
Here is a simple comparison of Freshworks vs HubSpot. It shows what each one does well and where they may fall short:
Platform |
Pros |
Cons |
|---|---|---|
Freshworks |
Affordable, easy user experience, strong sales tools |
Limited marketing tools, less scalable |
HubSpot |
All-in-one CRM solutions, scalable, top-tier customer support |
Higher pricing plans for advanced features |
HubSpot has several features that can help in many different situations.
HubSpot Marketing Hub vs Freshworks CRM: A Deeper Dive
Freshworks CRM and HubSpot Marketing Hub are different. Freshworks CRM is mainly about sales tasks. It helps with contact management and tracking the visual sales pipeline. It has good basic contact management features. Yet, it does not have many marketing tools.
HubSpot Marketing Hub is a strong marketing tool. It offers several features, such as email marketing, making landing pages, and strong analytics. It also works well with HubSpot Service Hub. This helps boost customer engagement and enhance sales performance. Overall, HubSpot is a top choice because it brings together marketing and sales effectively.
Which Platform Suits Your Team?
Freshworks has many tools made for small businesses and startups that want to better their work without spending too much. Its simple design and low prices make Freshworks a good choice for people who need basic business solutions. The platform offers a free trial, allowing users to test its features before buying. This makes it a reliable choice for companies looking for new software.
Freshworks is great at making sales teams work better. It makes contact management simple and gives helpful insights about customer interactions. This helps sales teams improve their work and get better results. Its user-friendly tools help with communication, task management, and tracking performance. This way, businesses can get the most out of their sales strategies and grow their customer base successfully.
Freshworks is a good tool for small businesses and startups. It helps them discover smarter ways to improve and grow their business.
Who Should Choose HubSpot?
HubSpot is a popular platform for marketing and sales. It is perfect for new companies that need custom workflows, advanced marketing tools, and reliable service solutions. Its flexibility makes it a great choice for sales leaders looking to boost team productivity and quickly solve customer issues.
The platform offers many features that can make work easier, improve sales performance, and help businesses grow. With HubSpot's various tools and customizable options, companies can successfully manage marketing campaigns, sales pipelines, and customer service interactions to achieve the best results.
What’s the Key Difference Between Them?
How Does HubSpot Enhance Sales and Marketing?
HubSpot helps improve your sales process with its automation features. These features save you time by taking care of manual tasks. Its predictive lead scoring finds potential customers more easily.
HubSpot Marketing Hub helps you connect with customers more effectively. It provides tools for email marketing and social media. This makes it a powerful platform for growing sales.
Additional Considerations
Migration Process and Onboarding: Freshworks helps small teams move easily using free tools. HubSpot has a full migration process with video tutorials and live chat support. This makes HubSpot a better option for more complex setups.
Analytics and Reporting: Freshworks offers basic analytics for tracking sales performance. HubSpot, on the other hand, provides advanced analytics. This gives insights into sales productivity and customer issues. This information helps sales leaders understand their teams better.
Social Media and Live Chat Features: Freshworks has some social media and live chat features. However, HubSpot is better, with its built-in social media tools and live chat options. This improves customer service software a lot.
Conclusion
In the comparison of Freshworks and HubSpot, both have their strengths. Freshworks is affordable and easy to use. This makes it a good choice for small teams that want simple tools for sales and customer service. Its pricing options and free trial attract startups that need to manage contacts well. On the other hand, HubSpot stands out because of its unique features. It has the ability to grow with your needs and offers excellent customer support.
The comparison between HubSpot's Marketing Hub and Freshworks CRM shows that HubSpot is the better choice. Its marketing tools and automation features are excellent for businesses looking to grow. If you want to make your sales team work better and connect with customers more, you can start with HubSpot's free plan. Find out why so many companies choose it in 2025. With HubSpot CRM and HubSpot Service Hub, you get essential tools to boost sales productivity and help your business grow even more than you thought.
FAQ
Freshworks and HubSpot are popular CRM software options. They have different pricing plans based on business needs. Freshworks costs $9 per user each month. This price makes it a good choice for companies that want basic CRM tools without spending much. On the other hand, HubSpot starts at $18 per user each month. This price puts it in a higher-end category in the market.
Freshworks is a good option for new businesses or those needing basic CRM tools. It is affordable. In contrast, HubSpot offers more advanced features. These features help businesses grow and expand. The higher price of HubSpot reflects the added value it gives. It has improved marketing automation and customer relationship management tools. These tools adjust to the changing needs of growing businesses.
When choosing a CRM software like Freshworks or HubSpot, it’s important to think about what your business needs. You should also consider how much you can spend and your plans for future growth. Freshworks might be a good choice for small businesses or startups that want an easy way to manage customers. HubSpot, on the other hand, has many features. It is ideal for companies that want to grow fast and need a strong CRM that can grow with them.
HubSpot Marketing Hub is popular for its great email marketing tools and smart analytics features. This makes it a good choice for businesses looking to boost their marketing. With HubSpot, users can create targeted email campaigns, easily segment their audience, and check performance metrics to enhance their strategies.
Freshworks CRM is simple to use. It makes the sales process easier. The platform offers tools to manage leads, follow interactions, and automate tasks. This boosts sales efficiency. Freshworks CRM is designed to simplify the sales pipeline and helps teams achieve more conversions.
HubSpot is a helpful tool that takes care of many aspects of marketing and customer relationship management. Freshworks CRM, on the other hand, is all about providing a smooth sales experience. Companies can really benefit by using both platforms together. By doing this, they can combine their strengths and create a strong marketing and sales system.
Freshworks offers several free tools and basic features, ideal for small businesses. It helps these businesses run more smoothly and enhance customer service. The user-friendly interface and affordable pricing make Freshworks a great option for startups and small companies with limited budgets.
HubSpot provides a more complete platform with advanced features. It is made for businesses that want to grow and expand. HubSpot has customizable workflows and detailed analytics. This makes it a great choice for companies looking to improve their marketing, sales, and customer service. These tools can help boost growth and raise revenue.
Freshworks and HubSpot serve different business needs. Companies should think about their goals and requirements. This will help them decide which platform is the best for them.
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