Cognism vs Lusha: Which is Better in 2025?

The sales intelligence market is very competitive these days. Companies really need reliable prospect data to increase their sales. This is where Cognism and Lusha play a role. In 2025, these two leaders will compete to see who can provide the most accurate emails and phone numbers.

They also aim to give the best compliance and user experience. If your sales or marketing team in the U.S. is searching for a tool that keeps data updated for your workflow, this comparison will help you.

In this comparison, we will cover the main points: data accuracy, regulatory compliance, pricing, and how well it integrates with your current tools, such as CRMs and outreach platforms, as mentioned in our summary.

First, we will take a close look at what Cognism offers. Next, we will see the strengths of Lusha. After that, we will provide side-by-side tables for features and pricing, a clear list of pros and cons, a detailed review of compliance and integrations, along with user feedback and ratings. Finally, we will share our thoughts and finish with a brief FAQ section.

You can go to the B2B contact database provider section on our website. There, you can look for and pick the best choice for your business :)

Cognism Overview

Cognism is a global B2B data platform. It is well known in Europe and is now growing in the US. This platform is designed for sales and revenue teams that require a lot of prospecting data.

Features:

• Large Global Database: Stackfix.com has around 420 million contacts. It covers many areas, especially in EMEA and the Americas.

• Phone-Verified Data: Diamond Data® mobile numbers are checked by real people. This is great for reaching out by phone.

• Contact Enrichment: Get updates in real-time for your CRM data and clean your lists.

• Buyer Insights: There are intent signals and company information to help you find top leads.

• Integrations: You can easily link to Salesforce, HubSpot, MS Dynamics, Pipedrive, Outreach, Salesloft, and Zapier. These links are available in all plans.

• Chrome Extension: A LinkedIn scraping tool allows for quick lookups. You may want to check if Cognism offers one.

Cognism and Lusha are different. Cognism is best for making many phone calls. It works well for large sales teams, especially in the EMEA region. Lusha, on the other hand, is easy to use. It is better for email prospecting and is great for smaller teams.

Lusha Overview

Lusha is an easy-to-use sales intelligence platform. Many small and medium businesses (SMBs) in the US enjoy using it. It helps you find contact information quickly, especially from LinkedIn. Plus, it offers simple workflows.

Features:

• Contact & Company Search: You can find contacts by their name, company, or domain. It has good match rates.

• Browser Extension: There is a Chrome extension for LinkedIn, SalesNav, and other websites. It helps you discover contacts with just one click.

• Accurate Data: You can get direct phone numbers and emails that are supposed to be up-to-date. Some users have said there are occasional.

• Email Outreach: The service includes email sequencing and an AI email writer called “Lusha Engage.”

• Lead Scoring/Intent: In the higher tiers, you get basic intent signals and lead scoring features​.

• Integrations: You can integrate with Salesforce, HubSpot, MS Dynamics, Outreach, and Salesloft. The top plan also includes.

• Compliance: Lusha is GDPR and ISO 27701 certified. This shows that they care about privacy​.

Lusha is a good choice for small and medium businesses looking for an easy way to find leads. It is simple to use. In contrast, Cognism is better for larger teams. They focus more on making phone calls and work mainly in European markets.

Feature Comparison (Table)

This side-by-side view shows the strengths of Cognism and Lusha. Cognism has over 420 M+ contacts that refresh every day. It offers manual phone verification and complete intent signals. This makes it ideal for big teams wanting to do a lot of outreach.

On the other hand, Lusha has about 100 M contacts. It features a popular LinkedIn extension, built-in email sequences, and is ISO-certified. All of this comes at a lower cost. This makes Lusha a good option for small teams in the U.S. needing quick setup and fast support.

Pricing Comparison (Table & Analysis)

This pricing snapshot shows how Lusha is free to start with just 5 credits. After that, you can pick from the Base ($49), Premium ($99), and Scale ($149) plans. Each plan offers more credits, CRM exports, email sequences, and Zapier automation.

On the flip side, Cognism has a quote-based model. This includes unlimited exports, updates, enrichments, and full integrations in its enterprise tiers. Although it requires a larger upfront payment, it eliminates per-credit costs for teams that need high volume.

Selection Criteria

We chose our comparison points based on what is important for good sales prospecting in 2025. First, data accuracy is very important—nothing damages your outreach more than bounced emails or bad phone numbers. We checked things like the size of the database, how it verifies information, and how often it updates to find the best tools to reach people.

Next, compliance is very important too, especially with rules like GDPR and CCPA. We looked into certifications, opt-out options, and rules for handling data to make sure your team follows the right regulations.

Looking at the pricing and how the service works is key for planning your budget and growth. We checked out free tiers, credit-based plans, and unlimited options. This helped us find which tool gives you the best value for your money.

Then, we looked at how well it connects with your CRM and other tools. If they don’t work together, it could lead to extra tasks and problems. Finally, we evaluated user experience and support. A simple onboarding experience and helpful customer support can help your team start quickly.

If you are still not sure about the best choice for you, feel free to reach out via our website. Our manager will get back to you fast and help you find the right solution for what you need. :)

Who Should Use Which Tool

Cognism is Best For:

• Big companies and fast-growing businesses that need lots of outbound leads (more than 1000 leads each month).

• Teams that focus on phone outreach, especially in Europe and other global markets.

• Companies that need strict data rules and want to grow should look at their options too.

Lusha is Best For:

• Small and medium-sized businesses (SMBs) and startups that want quick results and easy prospecting for 100 to 1000 leads every month.

• Teams that need email outreach and lead scoring already included can discover their solution.

• Companies that want to be easy to use and set up faster should look into this choice.

Not Ideal For:

• Cognism: This tool is great for small teams or those needing advanced ways to send messages automatically. You can learn more at stackfix.com.

• Lusha: This tool works well for companies with large lists (more than 1,000 leads each month) or those wanting detailed information about companies.

Customer Feedback & Ratings

This table shows that Cognism is better than Lusha in overall satisfaction. It received a score of 4.7/5 while Lusha got 4.0/5. But Lusha has more reviews, with 381 compared to 211 for Cognism. Both platforms work well in ease of use.

Cognism has a simple interface. On the other hand, Lusha provides a helpful Chrome extension and useful sequences. When it comes to support, Cognism users appreciate the fast and accurate helpdesk. Lusha users like the friendly chat support, but there can be some issues with data.

Why Lusha is the Better Choice

When you want to get leads fast, Lusha is a great choice. Its Chrome extension helps you find verified emails and phone numbers with just one click. You can do this while using LinkedIn or looking at company websites.

This means your sales reps can spend more time selling instead of switching tabs. Plus, with Lusha Engage, you can easily create and send personalized outreach emails. You don’t need another tool to do this. It's perfect for small sales teams that want everything in one place.

Lusha has a simple pricing model that helps with growth. You can start with a free plan. After that, you can choose to upgrade to Base or Premium plans for $49 or $99 each month, per user. This lets you use CRM exports and get more credits as you need them.

There are no surprise fees during busy times. The customer support is fast and friendly, so getting help is easy. For U.S. businesses that need a quick setup, straightforward budgeting, and a full platform for prospecting and outreach, Lusha offers great value without much fuss.

Conclusion

Both Cognism and Lusha are great tools for your sales prospecting. Cognism has a large database and offers phone verification, which is perfect for big businesses that reach out a lot. It maintains strong compliance and allows unlimited exports.

This makes it a top choice if you don't need to worry about budget or scale. However, these benefits also come with a higher price and a learning curve. This can be challenging for smaller teams or those who are new to sales intelligence platforms.

On the other hand, Lusha is a good option for small sales teams and SMBs in the U.S. It has a simple interface and allows for one-click LinkedIn data collection. It also includes built-in email sequencing through Lusha Engage. Plus, its pricing changes as you grow.

If your team needs a fast setup and easy budgeting for personalized outreach without needing several tools, Lusha is the best option in 2025. Be sure to try out each platform’s trial period to discover the best workflow for you. You may find that Lusha meets your needs better.

I hope you found the solution that best suits your needs. If you're looking for more comparisons, feel free to check out our blog :)

 FAQ

Last Upated: 29.04.25