Boulevard – Review
Boulevard is a modern, business-grade e-commerce and client experience platform designed especially for appointment-based businesses. It offers more than just a traditional online store — it’s a comprehensive toolkit for managing bookings, payments, customer engagement, and business operations with elegance and efficiency
Boulevard provides a rich ecosystem of features tailored to service-driven businesses. At its core are advanced scheduling tools that support individual and multi-location booking, automated reminders, calendar syncing, and resource allocation. The platform also includes robust inventory management, product and service bundling, digital gift cards, and detailed sales reporting.
Beyond that, Boulevard integrates a full CRM system to track customer history, preferences, and purchase behavior, helping businesses personalize every interaction. Built-in marketing tools support targeted email campaigns and customer retention strategies.
Business customization
One of Boulevard’s key strengths is its deep customization capabilities. Businesses can fully tailor their booking flow, client communications, and even POS configurations. Whether you're running a beauty salon, wellness studio, or medical spa, Boulevard adapts to your unique workflows with flexible service menus, staff scheduling rules, and custom client intake forms.
Additionally, branded client portals and email templates allow for a seamless and cohesive brand experience across every customer touchpoint.
Mobility and accessibility
Boulevard is built for today’s always-on professionals. Its responsive cloud-based platform works seamlessly across desktop, tablet, and mobile, giving business owners, staff, and clients real-time access from anywhere. Native mobile apps allow employees to manage bookings, see upcoming shifts, and check customer profiles on the go.
Integration with payment systems
The platform offers end-to-end payment processing, including deposits, tips, membership billing, and subscriptions. Boulevard integrates directly with Stripe for secure and reliable transactions. It also supports contactless payments and offers customizable checkout experiences, enhancing convenience for clients and ease of reconciliation for businesses.
Data security and compliance
Boulevard prioritizes data protection with enterprise-grade encryption, PCI-compliant payment processing, and HIPAA-ready features for healthcare-adjacent services. With regular audits and system monitoring, it ensures customer data and business operations remain secure and compliant with industry standards.
Customer support and onboarding
Boulevard offers white-glove onboarding and a dedicated support team available via live chat, email, and phone. Their knowledge base is comprehensive, offering articles, webinars, and how-to guides tailored to different roles (owners, staff, admins). Personalized implementation support ensures that each client gets the most out of the platform from day one.
Conclusion
Boulevard goes far beyond being a standard e-commerce solution — it’s a purpose-built platform for appointment-based businesses that want to streamline operations, enhance client experience, and scale with confidence. With smart scheduling, powerful CRM, and elegant design customization, Boulevard empowers professionals to focus less on admin and more on delivering exceptional service. It's a top-tier choice for beauty, wellness, and medical professionals ready to modernize and grow their business.
