Easy Digital Downloads

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Easy and effective: Increase digital product sales with EasyDigitalDownloads.com

Easy Digital Downloads (EDD) is a platform designed for selling digital products, providing a straightforward approach to digital commerce. In this review, we will explore EDD's user interface and usability, features, checkout page optimization, A/B testing capabilities, one-click upsells, subscription management, integrations, customization options, pricing, launch plans, customer support, and more.

For those who appreciate simplicity and seek the facts in digital product sales, this review aims to provide the answers you're looking for.

User interface and usability details

Easy Digital Downloads (EDD) takes pride in offering a user-friendly interface that focuses on simplicity. The platform is designed to be accessible to users of all levels of experience. The dashboard is clean and intuitive, ensuring that users can navigate it without requiring extensive training.


EDD provides a variety of features designed to assist in selling digital products. Users can effectively manage and sell their digital products, including downloads, software, eBooks, and more. The platform prioritizes ease of use and streamlining the setup and selling processes.

  • Checkout page optimization: EDD recognizes the importance of a well-optimized checkout process. The platform allows for the customization of checkout pages, which enables users to maintain a branded and seamless purchasing experience. This customization builds trust and enhances the overall user experience.

  • A/B testing: While EDD offers numerous features for digital product sales, it does not currently include built-in A/B testing for checkout pages. This is an area where the platform could potentially enhance its offerings to help users optimize their sales funnels more effectively.

  • One-click upsells and order bumps: EDD supports one-click upsells and order bumps, which are crucial for increasing the average transaction value. These features allow sellers to offer complementary products or upgrades during the checkout process, which can significantly boost revenue.

Subscription management

The platform provides comprehensive subscription management features, which enable users to monetize digital content through recurring payments. This includes support for features such as free trials, automatic billing, renewal reminder emails, and the ability to charge setup fees.


EDD offers a range of integrations with third-party applications, enhancing the platform's functionality. While the selection of integrations may not be as extensive as some other platforms, it covers crucial areas such as payment gateways, email marketing, analytics, and more. This enables users to build a tailored tech stack that suits their specific needs.


EDD offers customization options that allow users to brand their storefront, checkout pages, and overall user experience. This ability to customize the checkout process helps build trust and enhances the overall purchasing journey.


EDD offers a straightforward pricing structure with four plans designed to cater to different needs. Here is a more general description of the pricing structure:

  • Personal plan: Typically priced at $199 per year, this plan is currently available at a discounted rate of $99.50 per year. It includes features like use on one site, unlimited products, unlimited transactions, no monthly fees, email marketing tools, smart checkout, and more.

  • Extended plan: Priced at $199.50 per year, it includes all the features of the Personal plan and offers additional benefits such as no transaction fees, support for subscriptions, advanced marketing tools, and advanced payment methods.

  • Professional plan: Priced at $299.50 per year, this plan includes everything in the Extended plan and offers additional features such as advanced store management, advanced accounting, enhanced customer experience, and more.

  • All Access pass: Priced at $499.50 per year, it includes all the features in the Professional plan and offers even more advanced features, such as improved store management, advanced accounting, and enhanced customer experience.

The pricing structure is transparent and flexible, allowing users to choose a plan that aligns with their business objectives and product offerings. The absence of transaction fees is a significant advantage for businesses aiming to maximize their revenue.

Launch plan

EDD equips users with various features to support product launches. These include options for setting up pre-launch promotions, creating product bundles, utilizing advanced marketing tools, and monitoring launch performance with detailed analytics.

Customer support

Effective customer support is vital for any platform, and EDD provides several support channels and resources to assist its users:

  • Knowledge base: EDD offers a comprehensive knowledge base that covers a wide range of topics, from getting started to advanced features.

  • Email support: Users can reach out for email support to ensure that issues are addressed promptly.

  • Community forum: EDD maintains an active community forum where users can seek help, share experiences, and collaborate with peers. This resource serves as a valuable hub for peer-to-peer support and knowledge sharing.

  • Live chat: The platform offers live chat support, ensuring that users can get immediate assistance when needed. 

Bottom line

Easy Digital Downloads (EDD) provides a simplified approach to selling digital products, offering a user-friendly interface, essential features, customizable checkout pages, subscription management, integrations, and clear pricing plans. With a focus on simplicity and usability, EDD is an accessible platform for digital product sellers, whether they are just starting or have advanced requirements.

While EDD does not currently offer A/B testing for checkout pages, its emphasis on customization, subscription management, and comprehensive features for product launches makes it a valuable tool for digital product sellers.

The pricing structure is transparent and flexible, with options to suit businesses of various sizes and objectives. The absence of transaction fees is a significant advantage for businesses looking to maximize their revenue.

Customer support is comprehensive, with various support channels and resources to assist users in their digital product-selling journey. Whether you're a newcomer or an experienced seller, EDD offers a straightforward and efficient platform for selling digital products.