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Денис Ракитин

Денис Ракитин on Advanced Web Ranking

Были небольшие проблемы с установкой, но работа порадовала, пока твердая 4!
Денис Ракитин

Денис Ракитин on AntRanks

Сервис работает на 5/5, реально круто!
Инга Зинченко

Инга Зинченко on Advanced Web Ranking

Пока тестирую, но плохого ничего сказать не могу
Максим Гомоль

Максим Гомоль on AntRanks

Сервис отличный, проблем никогда с ним не было
Инга Зинченко

Инга Зинченко on Rush-Analytics

Пользуюсь сервисом уже 4й год. В основном для кластеризации и сбора семантики проекты. Радует скорость сбора. Ядро для мелкого сайта собираю за 30 мин...
Катерина Александрова

Катерина Александрова on Rush-Analytics

Проверяю позиции в Rush Analytics. Данные собирает быстро и точно. Радуют удобные графики и сравнение конкурентов. Это помогло мне подобрать нужную ст...

The data acquired from the web page is used by the software. On one of the Western tools, here's an example of how it works. To begin, when you examine a web page, the service creates a statistical slice of the URL you want to examine. Thanks to a JavaScript section on your site, the downloaded version of the page is transmitted to the web service server when the HTML of the page loads.


The service then generates a map of all the items on your website that can be interacted with by the user. The service then begins to collect data on the user's activities. The information is delivered to the heat map each time a visitor interacts with the website.

If you're in marketing, content marketing, or interested in information about user actions on a site, we recommend using a heatmap.

 

Here are a few scenarios when it can be useful: 

1. Website redesign. 

A site redesign can be a financially and labor-intensive process. The last thing you want to see is that the new design doesn't work any better than the old one. That's what a heat map is for, tracking user behavior at each step of the change. 

 

2. A/B testing. Need to test several variations of a landing page and choose the best of them? Need to know where best to place the CTA button? Check how well the elements are arranged on the page among several options? A heatmap is an essential tool in A/B testing.

 

3. Content marketing. We looked at several examples above when describing the scroll map. If you need to know the optimal content length or know the best places in the test to place CTA buttons - use heatmaps for that

How do I choose a heat map and session recording service?
 

What is Heatmap and session recording software?
 

Most web analytics tools focus on analyzing clickstreams or tracking visitors' movement through a site from one web page to another.On-page web analytics, such as heatmaps and session recording software, in contrast, provide users with analysis of visitor behavior within one specific web page.

 

Marketers, analysts or UX specialists use in-page web analytics tools to identify problem areas, technical errors or barriers to conversion on a particular web page. For example, visitors may click on an area that is not a real link, or the user's attention may be focused on the least important part of the page. In this way, on-page web analytics tools can help an organization optimize the usability or conversion rate of its website.

 

Features and capabilities of heatmap and session recording software
 

On-page web analytics tools often offer these features:

  • Heatmaps, which show click activity on the page

  • Mouse tracking, which shows cursor movement across the page

  • Form analytics, which shows the behavior of visitors as they fill out forms even when they have not been submitted.

  • Eye-tracking, a technology that uses either real people or algorithms to show whether a user keeps looking at a page

  • Session replay, which is a live recording of a user's session on a website.

 

Visitor Segmentation.

There are many point solutions that offer built-in web analytics, such as Crazy Egg, ClickTale, Hotjar and IBM Tealeaf. Some web analytics solutions, such as Google Analytics and comScore Digital Analytix, include some in-page analytics capabilities, as well as some A/B testing products such as Visual Website Optimizer. Adobe offers integration with ClickTale.


Top best heatmap and session recording software in 2020

 

There are many choices, but here's our short list of the best heatmap and session recording programs. These products have received Top Rated awards for excellent customer satisfaction scores. The list is based solely on reviews; there is no paid placement, and analyst opinions do not influence the ratings.

 

To qualify, a product must have 10 or more recent reviews and a score of 7.5 or higher, indicating higher satisfaction with business technology. Products with the highest scores appear first on the list. Learn more about the Top Rated criteria.