The best services for marketing automation

Klaviyo - pricing, customer reviews, features, free plans, alternatives, comparisons, service costs.

Klaviyo

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Price for 10,000 subscr. / month from
$150.00
Website
klaviyo.com
Sendinblue (Premium) - pricing, customer reviews, features, free plans, alternatives, comparisons, service costs.

Sendinblue (Premium)

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Price for 10,000 subscr. / month from
$66.00
Website
sendinblue.com
iContact (Pro) - pricing, customer reviews, features, free plans, alternatives, comparisons, service costs.

iContact (Pro)

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Price for 10,000 subscr. / month from
$151.00
Website
icontact.com
Omnisend (Pro) - pricing, customer reviews, features, free plans, alternatives, comparisons, service costs.

Omnisend (Pro)

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Price for 10,000 subscr. / month from
$210.00
Website
omnisend.com
HubSpot Marketing Hub - pricing, customer reviews, features, free plans, alternatives, comparisons, service costs.

HubSpot Marketing Hub

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Price for 10,000 subscr. / month from
$800.00
Website
hubspot.com
RD Station - pricing, customer reviews, features, free plans, alternatives, comparisons, service costs.

RD Station

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Price for 10,000 subscr. / month from
$799.00
Website
rdstation.com
Mailchimp (Premium) - pricing, customer reviews, features, free plans, alternatives, comparisons, service costs.

Mailchimp (Premium)

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Price for 10,000 subscr. / month from
$299.00
Website
mailchimp.com
ExpertSender - pricing, customer reviews, features, free plans, alternatives, comparisons, service costs.

ExpertSender

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Website
expertsender.ru
eSputnik (Advanced) - pricing, customer reviews, features, free plans, alternatives, comparisons, service costs.

eSputnik (Advanced)

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Price for 10,000 subscr. / month from
$100.00
Website
esputnik.com
SharpSpring - pricing, customer reviews, features, free plans, alternatives, comparisons, service costs.

SharpSpring

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Price for 10,000 subscr. / month from
$850.00
Website
sharpspring.com
Filters
Price for 10,000 subscr. / month from
$-$
Free tariff
Yes
No
Platforms
Web
Android
iPhone
Present in integrators
Zapier
Albato
Apix Drive
Integromat
Automate.io
PieSync
Focus
B2B
B2C
Pricing options
Prices are available
Market segments
All
Small business
Medium business
Corporations
Rating

A contact is one person that you have recorded in your account. Consider 1 email address as 1 contact.


This is the minimum price for 10,000 contacts. This metric makes it very easy to compare platforms by price.

Integrators are systems that integrate various SaaS solutions by API. If the platform is in the integrators, then you can easily link this system with any other system that is in the same integrator

Email Marketing Automation is a strategy that allows marketers to set up sending bulk trigger emails and promotional emails without constant intervention. With its help, personalized messages are sent to both potential customers and existing ones based on a planned schedule or a set trigger action.

Automation simplifies complex processes like mailing list management, audience awareness, lead nurturing, customer support, and more. You can automate abandoned cart emails to motivate users to complete their purchase. Create a chatbot for Facebook Messenger, VKontakte, or Telegram that will help clients register for your webinar or apply for a job at your company, reducing the workload of recruiters and sales teams. Marketing automation helps support users every step of the buying journey.

The main difference is that marketing automation is primarily responsible for the marketing processes of your business, while CRM focuses on sales. If you look at the sales funnel, marketing automation covers the upper stages with lead generation and nurturing, while CRM is designed to support and close deals with warm customers who are ready to buy.

In addition to the WEB platform (site), there are also desktop (programs) solutions and applications for phones. Some services provide the ability to use all of them.

Focus is the direction in which services (b2b and b2c) work.


The term "b2c" comes from the English "business to consumer" (literally - "business for the consumer"). The two in the abbreviation "b2c" is inserted for brevity, because the English "two" (two) and "to" (for) sound the same. They also like to write, for example, "2U" ("for you"). This term means the sale of goods and services to individuals. That is, the client buys something for himself, for his personal use. The same is with b2b. This already stands for "business to business" ("business to business"). And this concept means the sale of goods and services for the needs of companies. That is, people do not buy to use themselves, but because they need it to run their own business.

You don't need to know HTML. The basic set of elements in the system is enough to create a beautiful letter without much effort. If you want an advanced and unique letter design, then knowledge of HTML will be useful for you.

Buyer's Guide to Choosing a Marketing Automation Platform


 

The definition of marketing automation.


Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.


With marketing automation, businesses can target customers with automated messages across email, web, social, and text. Messages are sent automatically, according to sets of instructions called workflows. Workflows may be defined by templates, custom-built from scratch, or modified mid-campaign to achieve better results.


Marketing and sales departments use marketing automation to automate online marketing campaigns and sales activities to both increase revenue and maximize efficiency. When automation is used effectively to handle repetitive tasks, employees are free to tackle higher-order problems, and human error is reduced.


Marketing automation helps with lead generation, nurturing, and scoring, as well as with measuring overall ROI on campaigns. The time- and cost-saving effects of automation increase as an organization grows in size and complexity. Good marketing automation systems are designed to scale alongside your business. 


What does marketing automation do?


In its most basic form, marketing automation is a set of tools designed to streamline and simplify some of the most time-consuming responsibilities of the modern marketing and sales roles. From automating the lead qualification process to creating a hub for digital campaign creation, automation is all about simplifying a business world that is growing far too complex, much too quickly.


Marketing automation lets you implement a digital marketing strategy without having to manually press “send” on each and every email, message, campaign, or post you create. Good automation tools help you identify your audience, design the right content, and automatically trigger actions based on schedules and customer behavior. Once your campaign rolls out, you can focus on other tasks, then analyze and tweak your marketing plan as results start coming in. An automated marketing strategy can save time and resources, driving revenue and ROI while you focus on growing your business.


What are some marketing automation best practices?


Here are some best practices to keep in mind when designing your marketing automation strategy:

Define and present your goals. Use real numbers to justify the investment in a marketing automation platform to your stakeholders.

Collaborate with other teams. Your marketing automation strategy will touch several teams in your company. Get their input and buy-in before you begin.


Create process visualizations. Use detailed diagrams of your marketing automation workflow to relay your big picture objectives to your entire organization — efficiently and effectively.


Prepare for database segmentation. Consider your customer data. Think about who you’d like to engage, and why.

Prepare your content strategy. Build your content library. Create interesting, engaging, and relevant messaging designed to reach all stages of the customer lifecycle.


Plan for a slow rollout. The world’s most successful marketing automation firms stagger their launches. Test early and optimize the next block of programs to give yourself the best chance of success.


Analyze as you go. See what’s working and what’s not. Use some of the time you get back from automation to dig into the analytics and make the changes that will grow your business.