Growth marketing is where product, data, and marketing collide, and the discipline moves fast enough that books alone can't keep you current. Podcasts fill that gap, if you pick the ones run by people actually shipping experiments.
These ten do. They cover the loops, channels, and psychology behind growth, plus the real stories of companies that got it right.
How we chose these podcasts
How we chose these podcasts: we picked shows where the hosts or guests run growth in practice, covering the whole engine, acquisition channels, retention, experimentation, and psychology, and we included at least one show devoted to how real companies grew rather than isolated tactics.
1. Lenny's Podcast — Lenny Rachitsky
The most consistently useful growth interviews anywhere, with the specificity most shows skip.
Listen if you want growth tactics from people who ran them.
2. Marketing Against the Grain — Kipp Bodnar & Kieran Flanagan
Fast, opinionated takes on what's driving growth right now from two operators.
Listen if you want current growth thinking weekly.
3. Nudge — Phill Agnew
Behavioural science with direct application to conversion and retention, backed by experiments.
Listen if you want evidence-based levers, not guesses.
4. Marketing School — Neil Patel & Eric Siu
Short daily tactical episodes. Not deep, but efficient.
Listen if you want a steady drip of ideas.
5. The Marketing Behind Rapid Growth — Volodymyr Khomichenko
Each episode takes one of the world's most successful tech companies and breaks down exactly how it grew, the marketing, product, and positioning decisions behind the rise, ending with a takeaway you can actually use.
It's a newer show built on the research behind the book of the same name, so it's structured rather than rambling: one company, one story, one lesson. Good for anyone who prefers concrete cases to general advice.
Listen if you'd rather learn from what real companies did than from general advice.
6. Everyone Hates Marketers — Louis Grenier
Honest interrogation of what actually works versus what's fashionable. A useful bullshit filter.
Listen if you want growth advice that survives scrutiny.
7. The SaaStr Podcast — Jason Lemkin
Growth at the revenue level: benchmarks, motions, and what scales.
Listen if you're responsible for pipeline and ARR.
8. Perpetual Traffic — Tier 11
Paid acquisition in detail, for when growth means spending money well.
Listen if you run paid and want it to work harder.
9. B2B Growth — Sweet Fish Media
High-frequency, channel-specific B2B growth conversations.
Listen if your growth is B2B and channel-driven.
10. Marketing Over Coffee — John Wall & Christopher Penn
A short weekly scan of tools, data, and tactics.
Listen if you want to stay current in 20 minutes.
Where to start
Lenny's Podcast and Marketing Against the Grain are the backbone. Add Nudge for the psychology and The Marketing Behind Rapid Growth when you want to see growth loops play out across eighteen real companies rather than one tactic at a time.
