Authored Up: A specialized LinkedIn scheduling tool for content creators
Authored Up is a dedicated LinkedIn post scheduling tool designed to empower content creators, professionals, and businesses looking to optimize their LinkedIn strategy. Known for its ease of use and specialized features tailored to LinkedIn’s platform, Authored Up helps users plan, schedule, and analyze their posts to maximize engagement and reach. Whether you're a LinkedIn influencer, a marketer, or a business professional, Authored Up offers tools to streamline your content management on LinkedIn.
Key features
Authored Up focuses on providing a seamless LinkedIn content scheduling experience, making it easy for users to maintain a consistent posting schedule. One of its standout features is the intuitive drag-and-drop content calendar, which allows users to visually plan their LinkedIn posts. This calendar not only shows scheduled content but also provides suggestions for optimal posting times based on audience engagement patterns, helping users maximize the impact of their posts.
The tool’s advanced scheduling capabilities support various content types, including text updates, articles, images, and videos. Authored Up also includes a robust post editor, which allows users to format their LinkedIn posts with rich media and custom styling options, such as bold and italic text, to enhance readability and engagement.
Analytics is another strong suit of Authored Up. The platform provides detailed performance insights, tracking metrics like views, likes, comments, and shares for each post. These analytics help users understand what content resonates most with their audience, enabling them to refine their LinkedIn strategy. Additionally, Authored Up’s reports can be customized and exported, making it easier for users to share performance data with their teams or clients.
A unique feature of Authored Up is its content library, which allows users to store and organize their posts, ideas, and drafts in one central location. This library simplifies the content creation process, enabling users to recycle or update old posts and keep track of their LinkedIn content strategy over time.
Pros and cons
Authored Up’s user-friendly interface and specialized focus on LinkedIn make it a standout choice for those who prioritize this platform. The drag-and-drop calendar is particularly beneficial for users who prefer a visual approach to scheduling, while the post editor’s formatting options provide additional customization that’s not typically found in other scheduling tools. The advanced analytics also offer valuable insights that can help users fine-tune their LinkedIn content strategies, making it a useful tool for professionals looking to grow their influence on the platform.
However, there are some limitations to consider. Authored Up is designed exclusively for LinkedIn, which means it lacks the multi-platform management capabilities that other social media tools offer. This singular focus can be a drawback for users who manage multiple social media accounts and prefer an all-in-one solution. Additionally, while Authored Up provides useful analytics, some users might find the data to be less comprehensive compared to more advanced social media analytics platforms, particularly if they require in-depth competitive analysis or audience demographics.
Another potential con is the pricing. Authored Up is a premium tool, and its cost may be a consideration for small businesses or individual users with limited budgets. While the features offered can justify the investment for those focused heavily on LinkedIn, the price point could be a barrier for users seeking a more cost-effective solution.
Ideal use cases
Authored Up is ideal for LinkedIn influencers, content creators, and professionals who focus predominantly on LinkedIn as their primary platform. Its specialized features, such as the content calendar, post formatting tools, and performance analytics, are tailored specifically to the needs of LinkedIn users, making it a perfect fit for those looking to optimize their presence on the platform.
Marketing professionals and businesses that rely on LinkedIn for lead generation, brand awareness, or thought leadership will also benefit from Authored Up’s capabilities. The tool simplifies the process of planning and scheduling content, allowing users to maintain a consistent posting schedule without the hassle of manual updates.
However, if your social media strategy spans multiple platforms, you may need to complement Authored Up with another tool that offers broader social media management capabilities. The tool’s LinkedIn-exclusive focus makes it less suited for users who need a comprehensive, cross-platform solution.
Bottom line
Authored Up is a powerful LinkedIn scheduling tool that caters specifically to the needs of LinkedIn content creators and professionals. With its user-friendly interface, advanced scheduling capabilities, and insightful analytics, Authored Up simplifies the process of managing LinkedIn content, helping users maintain a consistent presence and maximize engagement. While it lacks multi-platform support and may be considered a premium option, its specialized features make it a valuable investment for those focused on growing their influence on LinkedIn. For anyone looking to take their LinkedIn strategy to the next level, Authored Up provides the tools and insights needed to achieve meaningful results on the platform.
