Folk CRM review: The next-generation contact manager for modern teams
Folk reimagines CRM by focusing not on deals or data-heavy dashboards—but on relationships. It’s a lightweight, beautifully designed contact and communication manager built for teams that prioritize people over pipeline clutter. Whether you're running outreach campaigns, managing investors, or building partnerships, Folk provides a flexible workspace to organize, collaborate, and grow your network. This review explores why Folk is gaining popularity among startups, agencies, and fast-moving teams.
Relationship-first approach to CRM
Unlike traditional CRMs that revolve around pipelines, Folk centers its system on contacts and conversations. It’s built for those who need to manage people-driven workflows—recruiters, salespeople, marketers, founders—without the heaviness of legacy CRM software.
All-in-one contact management
Folk lets you import, organize, and centralize contacts from Gmail, Google Contacts, CSVs, LinkedIn, and more. You can tag contacts, group them by context (e.g., "leads", "partners", "investors"), and add notes, reminders, and timelines to each profile.
Smart automation and enrichment
Folk includes tools to automatically enrich contact data, deduplicate entries, and update information. Its smart reminders and relationship insights help you follow up at the right time—without relying on bulky workflows.
Custom views and dynamic filters
Create custom views to display contacts by role, industry, location, last interaction date, and more. Dynamic filters let you slice your contact base in meaningful ways, ideal for personalized outreach or targeted updates.
Lightweight email campaigns
Folk supports simple outreach campaigns with built-in email sending to contact groups. You can personalize emails with variables and track engagement metrics such as opens and replies—without needing external tools.
Collaborative workspace for teams
Invite your team to collaborate in shared spaces. You can assign contacts, leave comments, and track activity, making Folk a central place for team-based relationship management—whether it's for clients, candidates, or partners.
Elegant user experience and design
Folk stands out for its clean, intuitive design. There’s no learning curve, no overwhelming menus—just a frictionless interface built for clarity and speed. Everything is drag-and-drop and mobile-responsive.
Integrations and Chrome extension
Folk integrates with Gmail, Google Contacts, Zapier, and Slack, and comes with a Chrome extension to capture leads or contacts from LinkedIn and other websites instantly.
Privacy and data control
Folk is GDPR-compliant and allows users to manage data with transparency. Permissions, contact visibility, and shared vs. private views are all customizable.
Support and onboarding
Folk offers help via live chat, an intuitive knowledge base, and product tours. The team is also responsive to feedback and continuously rolls out updates based on user needs.
Bottom line
Folk isn’t just a CRM—it’s a collaborative contact manager for modern relationship-driven teams. It helps startups, agencies, and community builders stay organized, automate follow-ups, and maintain meaningful human connections at scale.
If you're tired of bulky, rigid CRMs and want a more elegant, people-centric way to manage your network, Folk is a refreshing and powerful alternative.
