Apollo.io(Cold Email)

Overview

A tool for finding customers and automating sales. Provides access to a large contact database, helps you send emails and track results. Convenient for sales teams and agencies that work with a large volume of leads.

Pros

  • Large database of contacts and companies.

  • Convenient to search for people by filters (position, industry, company size).

  • There are mailings and automatic follow-ups.

  • Works with CRM and other services.

  • Simple and clear interface.

  • There is a free plan to get started.

Cons

  • Not all contacts are accurate - there are errors in emails or phones.

  • There are restrictions on data export.

  • Some features are paid.

  • It takes time to understand all the features.

  • Letters sometimes end up in spam.

  • Support is not always fast.

Key Features

  • Large contact database — millions of emails and company profiles.

  • Search filters — you can quickly find the right people by position, industry or country.

  • Automatic mailings — creating email chains and reminders.

  • Analytics — shows opens, clicks, replies.

  • CRM integrations — works together with other services.

  • Browser extension — finds contacts directly on LinkedIn or websites.

  • AI assistant — helps write letters and prepares tips.

Pricing

  • Free — $0
    100 credits per month (per user).

  • Basic — $59/month (per user)
    2,500 credits per month.
    There is a 14-day trial period.

  • Professional (the most popular) — $99/month (per user)
    4,000 credits per month.
    More automation and AI features.

  • Organization — $149/month (per user, min. 3 users, annual payment only)
    6,000 credits per month.
    Additional tools, custom solutions and expert support.

Why we chose this

  • All-in-one for customer acquisition: find, verify, enrich and send emails in one place - fewer tools, faster work.

  • Personalization at scale: segments, templates, A/B tests and custom fields for more accurate and faster results.

  • Delivery + analytics: mail verification and warming up protect against spam; clear statistics help you scale.

Bottom Line

Apollo.io is a convenient platform for cold mailings and sales that helps you find potential customers, collect contacts and build effective communication. Thanks to a large B2B database, personalization, email automation and simple analytics, the tool significantly simplifies the work of sales and marketing teams.

Everything - from finding and verifying contacts to tracking results - works in one place. Apollo.io easily integrates with other services, provides reliable data protection and helps save time, increasing the effectiveness of each email campaign.

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