Product review: Crazy Egg as a heat mapping tool
Crazy Egg is one of the most established names in behavioral analytics, widely known for its intuitive heatmaps and conversion optimization features. Designed for marketers, product teams, and UX specialists, Crazy Egg helps uncover exactly how visitors interact with your website through visual reports and real user data. In this review, we’ll explore Crazy Egg’s heat mapping capabilities, key advantages, and possible drawbacks — with a focus on how it supports smarter, data-driven website optimization.
Click maps
Crazy Egg’s click maps visually highlight where users click most on any page, including buttons, links, images, and unexpected elements. This makes it easy to spot high-engagement areas and identify missed opportunities — for example, when users click on non-interactive content or ignore primary CTAs. These insights help refine layouts and improve conversion paths.
Scroll maps
With scroll maps, Crazy Egg shows how far visitors scroll down each page, revealing where attention drops off. This is especially valuable for long landing pages and content-heavy layouts. The color-based visualization helps determine whether key sections like signup forms, pricing blocks, or testimonials are being seen — allowing teams to reposition important elements for better visibility.
Confetti reports
One of Crazy Egg’s signature features is Confetti, which breaks down clicks by traffic source, device type, country, campaign, or referral. Instead of viewing aggregate behavior, you can see exactly how different audience segments interact with your site. This granular insight is ideal for optimizing paid campaigns, localized pages, and mobile experiences.
Move maps
Crazy Egg also offers move maps that track cursor movement, often correlating closely with eye focus. These maps provide additional context beyond clicks and scrolling, helping identify which sections attract attention even when users don’t actively interact with them.
Snapshots and real-time insights
Crazy Egg creates page “snapshots” that capture heatmap data at specific points in time. This is particularly useful when launching new designs or campaigns, as you can compare performance before and after changes. While not fully real-time, data updates quickly enough to support rapid iteration and testing.
Device and traffic segmentation
Heatmap data in Crazy Egg can be segmented by desktop, tablet, and mobile users, as well as by traffic source. This ensures UX decisions are based on real behavioral differences rather than averages, making it easier to tailor experiences for each audience type.
A/B testing and simple experiments
Unlike many standalone heatmap tools, Crazy Egg includes built-in A/B testing. You can easily test headlines, layouts, button placements, or entire page variants and measure impact directly within the platform — turning insights from heatmaps into validated improvements.
Page grouping and dynamic tracking
Crazy Egg supports tracking across dynamic pages and can handle modern JavaScript-based websites. This allows teams to analyze templates, funnels, and interactive elements without needing complex manual setups.
Data export and sharing
Users can export heatmaps and reports as images and share insights with teammates or stakeholders. This makes Crazy Egg practical for agencies and in-house teams that need to document UX decisions or present findings to non-technical audiences.
Limitations to consider
While Crazy Egg is powerful and easy to use, it may feel lighter than enterprise CRO platforms when it comes to advanced funnel analytics or multivariate testing. Session recordings are also more basic compared to tools like Hotjar or FullStory. Additionally, for very high-traffic sites, costs can scale quickly depending on the selected plan.
Some users may also find the interface slightly dated compared to newer competitors, though its simplicity remains a plus for fast onboarding.
Bottom line
Crazy Egg is a reliable, user-friendly heat mapping tool that excels at turning visitor behavior into clear visual insights. With strong click and scroll maps, the unique Confetti feature, and built-in A/B testing, it bridges the gap between observation and optimization.
For small to midsize businesses, marketers, and UX teams looking for an accessible yet capable heatmap solution, Crazy Egg offers excellent value. Whether you’re refining landing pages, improving conversion flows, or validating design changes, Crazy Egg provides the practical insights needed to make confident, data-backed decisions.
