PostPlanner: A comprehensive review of the social media scheduling tool
Social media has become a cornerstone of digital marketing, and managing content across various platforms can be time-consuming without the right tools. PostPlanner is a social media scheduling tool that aims to simplify this process by offering a range of features designed to enhance content discovery, planning, and posting. In this review, we will explore PostPlanner’s key features, pros and cons, and ideal use cases to help you determine if it’s the right tool for your social media strategy.
Overview
PostPlanner is a social media scheduling tool that focuses on helping users not only plan and schedule content but also discover high-performing posts to share with their audience. Launched in 2011, PostPlanner has established itself as a valuable tool for small businesses, marketers, and social media managers who want to maintain a consistent and engaging presence across multiple social media platforms.
The platform supports popular social networks, including Facebook, Twitter, LinkedIn, and Pinterest, allowing users to manage multiple accounts from a single dashboard. PostPlanner’s mission is to take the guesswork out of social media marketing by providing tools that help users identify and share content that resonates with their audience.
Key features
One of the standout features of PostPlanner is its content discovery engine, which allows users to find and share top-performing content in their niche. The platform offers a variety of content curation tools, including a recommendation engine that suggests posts based on their virality and relevance. Users can search for content by keyword, hashtag, or URL, making it easy to find posts that align with their brand and audience interests.
PostPlanner’s scheduling capabilities are another key feature. The platform provides a visual calendar that makes it easy to plan and schedule posts across multiple social media channels. Users can queue up posts to be published at optimal times, ensuring maximum visibility and engagement. PostPlanner also offers a content recycling feature, allowing users to repost evergreen content, keeping their social media feeds active without requiring constant new content creation.
Another significant feature is PostPlanner’s ability to optimize post performance through a star-rating system. This system rates content based on its potential to go viral, helping users select the best posts to share with their audience. This feature is particularly useful for marketers who want to maximize the impact of their social media efforts by sharing content that is more likely to resonate with their followers.
PostPlanner also includes collaboration tools that allow teams to work together on social media campaigns. Users can assign roles, set permissions, and collaborate on content planning and scheduling, making it an excellent choice for agencies and teams managing multiple clients or social media accounts.
Pros and cons
PostPlanner offers several advantages that make it a compelling choice for social media management. One of the platform’s most significant strengths is its content discovery engine, which simplifies the process of finding high-quality content to share. This feature is particularly beneficial for users who struggle with content curation or want to maintain a consistent posting schedule without creating all content from scratch.
The platform’s scheduling and content recycling features are also major strengths. The ability to plan posts in advance and recycle evergreen content ensures that social media feeds remain active and engaging, even during times when new content creation is limited. The visual calendar and easy-to-use interface make it simple for users to manage their content strategy effectively.
However, PostPlanner does have some limitations. While the platform supports major social media networks, it lacks support for newer platforms like Instagram or TikTok, which could be a drawback for users whose audience is primarily on those channels. Additionally, PostPlanner’s analytics tools, while functional, are not as advanced as those offered by some competitors. Users looking for in-depth reporting and insights may find the analytics somewhat limited.
Another potential downside is that PostPlanner’s pricing may be higher than some users are willing to pay, especially for small businesses or individuals on a tight budget. While the platform offers valuable features, the cost may be a consideration for those who need a more affordable solution.
Ideal use cases
PostPlanner is particularly well-suited for small businesses, social media managers, and agencies that manage multiple social media accounts and need a tool that offers robust content discovery and scheduling capabilities. The platform’s content discovery engine is ideal for users who want to share high-quality content without spending hours searching for it manually. This feature, combined with PostPlanner’s scheduling and recycling tools, makes it a strong choice for users who need to maintain an active social media presence with minimal effort.
The tool is also a good fit for teams and agencies that require collaboration features. PostPlanner’s ability to assign roles and collaborate on content planning makes it an excellent choice for groups working together on social media campaigns.
However, users who focus heavily on platforms like Instagram or TikTok, or who need advanced analytics, may find that PostPlanner’s limitations in these areas require the use of additional tools to meet their needs.
Bottom line
PostPlanner is a powerful social media scheduling tool that offers a unique combination of content discovery, scheduling, and collaboration features. Its user-friendly interface, combined with the ability to find and share high-performing content, makes it a valuable asset for businesses and individuals looking to enhance their social media strategy. While it may have some limitations, particularly in platform support and analytics, PostPlanner’s strengths in content curation and scheduling make it a worthwhile investment for those seeking to maintain a consistent and engaging social media presence. If you’re looking for a tool that simplifies content discovery and scheduling, PostPlanner is a tool worth considering.
