Best online course platforms 2025

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Alex Smirnoff

Alex Smirnoff on Kajabi (Courses)

Kajabi is a top-notch platform for creating, marketing, and selling online courses Its user-friendly interface, built-in marketing tools, and seamless...
Lina McPherl

Lina McPherl on Teachable (Courses)

Teachable simplifies course creation with its intuitive tools and customizable design, making it ideal for educators and businesses Easy integration w...
Melissa Clarks

Melissa Clarks on Payhip (Courses)

Payhip is an excellent platform for creators to sell online courses with ease It offers a user-friendly interface flexible pricing options and seamles...
Matt Robinson

Matt Robinson on Payhip (Courses)

Payhip is an excellent platform for creating and selling online courses It offers user-friendly tools, flexible pricing options, and seamless integrat...
Michelle Kim

Michelle Kim on Systeme.io (Courses)

Thinkific is a top-notch platform for creating and selling online courses. Its intuitive interface and powerful tools make it easy to design engaging ...
Dana Matthias

Dana Matthias on Systeme.io (Courses)

Thinkific empowers creators to design, market, and sell courses with ease Its user-friendly interface, customizable options, and strong support make i...

Beginner's Guide: Choosing the Best Online Course Platforms 2025

Key Highlights

  • Different Platforms: There are many online course platforms. Each one serves different needs and teaching styles.

  • Features to Think About: Consider important features like customization options, active learning tools, analytics, and mobile access.

  • Guide to Get Started: Follow our easy guide. It helps you choose a course topic, understand your audience, and create engaging content.

  • Promote Your Course: Learn how to market your online course effectively. Use social media, write catchy descriptions, and include email marketing.

  • Boost Engagement & Retention: Discover ways to keep students engaged. Use interactive activities, multimedia, and create a community.

  • Track & Improve: Use key metrics and student feedback. This will help you improve your online course and get the best results.

Introduction

The rise of online courses and digital learning is changing how we think about college and job development. If you want to teach or learn, it is key to know about online course platforms and management systems. This guide will explain how these platforms work. You will feel prepared to pick the one that meets your needs best.

Understanding Online Course Platforms

Navigating through different online learning platforms can be challenging. Each platform offers unique features, prices, and caters to different audiences. They provide options for online learning that include business courses and creative courses. If you are new to this, it's vital to grasp the basics. This understanding will help you make smarter choices.

Let's look at the key parts of online course platforms. These platforms help us share knowledge and learn new skills. By knowing what they are and why they are important, we can begin our e-learning journey feeling confident.

What Are Online Course Platforms?

Online course platforms, such as LinkedIn Learning, are systems that help with learning. They help people and schools make, host, and share online courses. These platforms provide tools to share knowledge with others around the world.

They help meet the growing need for remote learning. This makes things simpler for teachers and students. You can think of them as virtual classrooms. They let you upload course material, conduct video lessons, give quizzes, and check on student progress.

They help learning feel easier and more enjoyable. They provide education on different subjects and skill levels.

Benefits of Using Online Course Platforms

Online course platforms have several good advantages. They change the way we think about personal growth and job training. One big benefit is flexibility. Students can get course content from anywhere in the world, at any time. This allows them to learn at their own pace and not feel rushed.

These platforms usually let you access course materials whenever you want. This is good for students because they can watch lectures again and check assignments. It helps them understand better. This is simpler than traditional classrooms.

Another great benefit is that you can enjoy a better learning experience. Online courses often have fun video lessons and exciting interactive quizzes. They also include community forums. These features make learning lively and engaging.

Different Types of Online Course Platforms

Choosing the right online course platform is important to achieve your teaching or learning goals. There are many options available. Every student has their own way of learning. Similarly, course platforms provide different features and strengths, catering to various types of users.

There are three main types of online course platforms. These are: self-hosted platforms, marketplace platforms, and integrated platforms that help you create sales pages. Each type has its own unique features and benefits. When you learn about these differences, you can choose the right platform that fits your teaching style, budget, and control needs.

Self-Hosted Platforms: A Brief Overview

Self-hosted platforms, or self-managed platforms, give course creators total control. They manage their brand, content, and student details. With these platforms, you "rent" the tools and systems required to build and run your online course website or learning space.

The best thing about self-hosted platforms is that you can make them your own. You can change how they look and feel to match your brand. This allows you to create a unique learning experience for your students. You decide how to design everything and what tools to use for course creation.

With this control, you also have more responsibility. You need to look after the platform's security. You must manage updates as well. It's important to make sure that all management systems work without problems.

Marketplace Platforms: Pros and Cons

Marketplace platforms, like Udemy, are large spaces on the internet. Here, teachers can share and sell their courses to people all over the world. Think of them as active online learning sites that make learning easy. These platforms take care of all the technical stuff like hosting, payments, and marketing. This lets you concentrate on making excellent courses.

Here are the main benefits of using an online course marketplace:

  • Wider reach: You can reach more students who want to learn new skills with Udemy courses.

  • Marketing support: The platform helps you draw students to your courses.

  • Easy setup: You can quickly start your course without worrying about technical issues or running a website.

However, there are some downsides to consider:

  • Competition: Many instructors offer similar courses, making it hard to stand out.

  • Platform fees: You need to pay a fee to the platform each time you sell a course.

  • Limited branding: You must follow the platform's branding rules. This can limit how you can change the learning experience.

Integrated Platforms for Comprehensive Learning

Integrated platforms make online learning easy. They mix self-hosted options with marketplace models. You can create and sell unlimited courses. Also, you can find many courses created by other teachers.

One big benefit of integrated platforms is that they give complete learning paths. Students can pick from several individual courses. They can also choose professional certificates and degree programs. This setup helps to create a good learning experience.

Many great online learning platforms can help you boost your creative skills. They constantly get better by adding new features and providing good customer support. This helps both teachers and students learn more easily.

Essential Features to Look for in an Online Course Platform

Choosing the right online course platform takes time and thought. Before looking into the details of each platform, it's helpful to highlight key features. These features can make learning enjoyable and successful.

These features matter for a good online course. This is especially true for cloud computing. If you consider these points, you can pick a platform that fits your teaching style, budget, and future goals.

Customization and Branding Options

The ability to change your online course platform, including landing pages, is very important. This lets you create a learning space that looks professional and represents your brand well. You should look for platforms that allow you to change the design, layout, and branding choices.

Think about how it looks:

  • Can you add your logo and pick colors that match your brand?

  • Does the platform let you have your own domain name, so your online course has a special web address?

These features matter if you are an entrepreneur or a creative person. You want to show your style and connect with your audience. A platform that lets you enjoy customizing your learning space will help you match the look and feel with your course material. This bond will make their learning experience better.

Interactive and Engaging Learning Tools

An online course that works well does more than give out information. It aims to create a learning experience that catches the interest of students. This way, students can remember what they have learned better.

  • A simple and easy interface to use.

  • Updates that happen in real-time to keep you up-to-date.

  • Different ways to engage, like comments and polls.

  • A community spot for talks and sharing ideas.

  • Fun activities such as quizzes and games.

  • A chance to make your experience feel personal.

  • Rewards and perks that motivate people to take part.

  • Multimedia options: Using various forms of media like video lessons, audio recordings, presentations, and downloadable materials improves learning. It suits different learning styles.

  • Interactive quizzes and assessments: Using interactive quizzes, polls, and assignments allows students to participate. This reveals where they may need more practice.

  • Gamification elements: Adding games and features like progress bars, badges, and leaderboards can motivate students. It creates friendly competition and makes learning fun.

You can use these fun features to make an engaging online course. This will fit different ways people learn and help students understand the subject matter better.

Analytics and Reporting for Instructors

Data is a helpful tool for online learning. Good analytics and reporting features show important information. They display how students are performing, how engaged they are, and how effective the course is.

You can look at these analytics as a map. They help you make decisions based on the data. This can make your course better.

  • Completion rates: Check how many students finish your course. This shows where learners might struggle.

  • Quiz performance: Look at quiz scores to understand how well students grasp key ideas. This can reveal where they need more help.

  • Engagement metrics: Watch how students interact with the course material. Look at video views, chat activity, and downloads of resources. This shows which parts of the course are most appealing to your audience.

By checking these metrics often, you can understand how your students learn. This practice can help you change your teaching style. You can also keep improving your course content for better results.

Mobile Accessibility and User Experience

In today’s world, many people have mobile devices. It is very important that your online course works well on all types of devices. This is not just an option anymore; it is a requirement. A simple and easy experience on computers, tablets, and smartphones allows you to reach more people. It also supports different ways of learning.

  • Think about how easy it is to use on mobile devices.

  • Focus on how fast and well it performs.

  • Check the layout for smaller screens.

  • See if it has clear navigation.

  • Look for buttons that are friendly for touch.

  • Make sure it works well with different mobile browsers.

  • Consider how often it gets updates for improvements.

  • Responsive Design: This design changes to fit different screen sizes. It makes sure every user has a good viewing experience, no matter what device they use.

  • Mobile App: Pick platforms that have a specific mobile app. This lets students get course content offline, get notifications, and learn when it works best for them.

  • User-Friendly Interface: The platform should be easy to use. It should help users find what they need quickly, even if they are new to online learning.

You can create a fun and flexible learning experience for students by focusing on mobile access and simple design. This helps students learn from anywhere and at any time.

Preparing to Choose Your Online Course Platform

To begin creating and selling online courses, you should prepare well. It is crucial to set clear goals. Before checking out various online course platforms, take some time to build a strong base with an online course builder.

Preparing your course starts with knowing who your audience is. You should think about what you want to teach. What topics will you include in the course? If you focus on these important points, you can pick a platform that fits your ideas well. This way, you will have a better chance to be successful.

Identifying Your Teaching Goals and Audience

Before you look at different platforms, take some time to learn about your target audience. Also, think about your teaching goals. Here are some questions to ask yourself:

  • Who do you want to reach with your online course? It's key to know your perfect student. This helps you choose your course content, the right language, and how to advertise it. For example, do you want to target working professionals who want to learn new skills? Are you focusing on students studying for exams? Or are you trying to invite people interested in a new hobby?

  • What do you want students to learn from your course? Having clear learning goals helps you shape your course and make sure it adds real value. Are you looking to teach practical skills? Do you want to increase their knowledge? Or are you helping them grow personally in certain areas?

  • What is your skill area, and how does it fit what people want to learn now? It’s important to feel passionate about what you teach. Still, you also need to pick a course topic that people are interested in. This way, you will have learners ready for your lessons.

Answering these key questions will help you create your online course. They will also help you choose the right platforms that fit your needs.

Budget Considerations for Course Creators

When you make and sell online courses, thinking about money is very important. It's good to set a budget right from the start. A budget helps you pick the right course platform. It also helps with your pricing and marketing plans.

Here are a few things to think about as you make your budget:

  • Platform fees: Look at the different ways to pay. These could be monthly fees, fees for each sale, or sharing part of your earnings. Make sure to include these costs in your budget.

  • Marketing expenses: Set aside some money to market your courses. You may need this for social media ads, email marketing, or working with well-known people in your field.

  • Course production costs: Don’t forget to budget for the costs of making your courses. This may include purchasing video editing software, a good microphone, design tools, or hiring help for things like transcription or animation.

Planning your budget early will help you choose the right online course platform. This choice can help you reach your financial goals. It will also keep your teaching business healthy for a long time.

Required Equipment and Resources

Creating online courses is a great idea. You don't need a lot of tools to begin. Still, spending a bit of money on some important items can improve your course. This can really boost the learning experience for your students.

  • A good headset for clear sound

  • A webcam for video chats

  • A trustworthy printer for papers

  • Bright lights for better view

  • A comfy chair for long periods

  • A desk organizer to tidy your space

  • Quality microphone: A nice microphone is very important for video lessons and recordings. It makes sure your students can hear you clearly and helps them pay attention.

  • Screen recording software: This tool lets you record your screen. You can show how to use software, share presentations, or create tutorials.

  • Course authoring tool (optional): Some platforms have tools for course creation. Others work with popular software. These tools allow you to add quizzes, tests, and fun things to your course material easily.

You don’t need a high-end studio to make a good online course. It’s important to provide helpful content. Make sure the sound is clear and have a solid plan in place. As you improve, you can add more tools and resources to make your online courses even better.

Beginner's Guide to Getting Started

Congratulations for starting your journey to share what you know and love by making an online course! This process is really exciting, but it can feel a bit much sometimes. To help you, we have listed the main steps you should follow to get started.

These steps will help you succeed in creating your online course. If you follow this simple plan, you will feel confident when you begin teaching online. You can create a course that engages your audience and helps you achieve your goals.

Step 1: Define Your Course Topic and Objectives

The key to a good online course is picking a clear topic and setting clear learning goals. Begin by thinking about what you know well. After that, find out how your knowledge matches what your audience wants to learn.

If you like project management and can explain hard ideas easily, you can start a course called "Mastering Agile Project Management." This name makes it clear what the course covers and who it can help.

  • After you choose a topic, note the main things your students will learn.

  • What skills or knowledge will they get?

  • Will they get better at managing projects, using certain tools, or working with others?

By talking about your learning goals at the beginning, you can build a course that is organized. This way, you can meet expectations and give a good learning experience. It will also bring in the right students to your online course.

Step 2: Research Your Target Audience and Market Demand

To choose the best online course platforms, you should know your audience and their needs. Start by learning about who will take your courses and what topics they find interesting. You can use NLP techniques to explore online learning trends such as machine learning. Check out popular subjects or new ones like data science and web development. By aligning your courses with your students’ interests, you will create a good and enjoyable learning experience for them.

Online learning platforms are a simple and flexible way for people to improve their knowledge and skills. You can learn freely, without the restrictions of traditional classrooms.

Step 3: Outline Your Course Content

A simple and well-structured curriculum keeps students interested and helps them learn better. Start by dividing your course topic into smaller parts. Each part should center on a specific area and connect to the one before it.

Here’s a good structure to follow:

  • Introduction: Start with an engaging introduction. Share the goals of the course. Let students know what to expect and how they can benefit.

  • Modules: Divide the course into smaller modules. Each module should cover a different topic.

  • Lessons: Break each module down into shorter, clear lessons.

  • Conclusion: Wrap up by summarizing the main points. Answer common questions and offer additional resources for more learning.

Having a clear structure helps students get your lessons. It keeps them engaged and helps them remember the information you share.

Step 4: Select the Right Online Course Platform

Knowing who your audience is will help you teach better. You also need to understand what you want to share and the course content. With this information, you can choose the best platform for your needs. Remember to review your research. Look at the features, prices, and ease of use.

Online learning platforms have transformed education. They allow many people to view a wide range of courses and materials from home. This makes learning more flexible and easier for everyone.

The "best" platform is not the same for everyone. It really depends on your needs. Some platforms are good if you want to customize things. Others are better for marketing support or are more affordable.

Step 5: Develop Your Course Material

This is your opportunity to share your knowledge! Begin making course content that is enjoyable, helpful, and fits your learning goals. You might want to add short videos as well. Based on your teaching style and the course topic, you can include various elements.

  • Video Lessons: Make fun video lectures, demos, or how-to guides.

  • Workbooks and Worksheets: Offer downloadable workbooks, worksheets, checklists, or templates to improve the learning experience.

  • Interactive Quizzes and Assignments: Create interactive quizzes, assignments, or projects to check understanding and promote active involvement.

  • Visuals and Graphic Design: Use attractive visuals like images, infographics, and slides to make your course more engaging and memorable.

Using clear and simple words is very important. A well-planned course works well too. Adding eye-catching pictures is key for a good learning experience.

Step 6: Engage and Grow Your Student Base

Launching your online course is just the beginning. It's important to create a strong community around it. A good community will help you achieve lasting success.

Online learning has become very popular. Many online learning platforms offer a range of courses across different subjects. Their goal is to address different learning needs.

Here are some ways to boost student engagement:

  • Encourage Communication: Allow students to ask questions, join discussions, and share their thoughts. Make sure to reply to comments and messages quickly.

  • Build a Community: Help students connect with each other through online forums, social media groups, or live Q&A sessions.

  • Provide Support: Give helpful feedback on assignments, celebrate student achievements, and be available to assist when needed.

A strong community makes students feel included. It encourages them to learn from each other and stay engaged. You can try these ideas to create a friendly and engaging online course environment.

Effective Strategies for Marketing Your Online Course

Once your online course is finished and ready for sign-ups, you need to share the news. Good marketing is important for the success of your online course. It helps make sure that the right students see your message.

The online learning platform is great for people who want to improve their knowledge and skills. It provides a simple and flexible way to learn from anywhere in the world.

You can use social media to share great descriptions of your online course. Let's look at some tips to help promote your course and make it stand out.

Leveraging Social Media for Course Promotion

Social media platforms are great for course creators. They help you connect with possible students. You can create buzz and promote your online courses well.

Here are some easy tips to use:

  • Choose the Best Platforms: Pick platforms where your audience spends time. You could use LinkedIn for professional courses, Instagram for eye-catching content, or Facebook for reaching more people.

  • Create Engaging Content: Share useful information about your course topic. Show behind-the-scenes moments and include student reviews to attract attention.

  • Use Focused Ads: Run ads on social media to reach specific groups. Aim for them based on their age, interests, or actions.

Being consistent is important for social media marketing. Talk to your followers often. Watch how your ads are doing. Change your plans based on what your audience prefers.

Creating Compelling Course Descriptions and Previews

Your course description is what potential students see first. That's why it's important to make it clear, short, and engaging. A strong description can attract more students to join.

Here are some points to think about:

  • Show the Benefits: Let students know what they will gain from your course. Use strong words to explain the value and changes they could see.

  • Organized Format: Use bullet points, subheadings, and short paragraphs. This will help make your description easy to read.

  • Video Samples: Add a brief and engaging video. It should present your teaching style, point out key ideas, and inspire students to enroll.

A good course description should focus on the value of your course. It shouldn’t be about bragging. Instead, it should invite students to join you for an exciting learning experience.

Email Marketing Techniques for Course Creators

Building an email list is a good option for course creators. It allows them to connect with future students. An email list helps promote new courses and share useful content. This is a simple way to enhance their marketing strategy.

Consider these email marketing tips:

  • Lead Magnets: Give away a free item like an e-book, checklist, or mini-course to encourage people to join your email list.

  • Email Marketing Tool: Use tools like Mailchimp or ConvertKit. These email marketing tools allow you to send emails automatically, manage your audience, and see how your emails are doing.

  • Value-Driven Content: Do not overload your emails with sales pitches. Instead, provide helpful content such as useful newsletters, industry tips, behind-the-scenes stories, and special early-bird discounts.

By using these tips, you can create a loyal group of subscribers. This will help you form strong connections. It will also show your online courses to people who want to learn.

Maximizing Student Engagement and Retention

Creating a good online course is only the first step. You need to get students involved. It’s also important to help them feel connected. This connection is key for keeping students and building a loyal community.

Let’s look at some effective strategies. These strategies can change your online course. Instead of just being a basic learning experience, it can become an exciting journey for your students. By encouraging active participation, you can build a lively learning environment. In this kind of space, students will feel valued, supported, and motivated to succeed.

Interactive Assignments and Feedback Loops

Get students to join in hands-on activities. Give them chances to share their thoughts. This can change quiet learners into active players. It helps them use what they know, get help from others, and keep excited about their learning.

Here’s how you can do this:

  • Types of Assignments: Use more than just quizzes or tests. Include projects, case studies, peer reviews, or open questions. These tasks help students think and be creative.

  • Helpful Feedback: Give quick and personal comments on students’ work. Point out what they do well and where they can improve. Good feedback shows their progress and how they can grow.

  • Ways to Communicate: Encourage students to ask questions and start conversations. Make a friendly place where they feel safe to ask for help when they need it.

By using these methods, you can create a learning experience that fits different styles. This will help people get involved and understand the course material better.

Incorporating Multimedia and Gamification Elements

  • Get students involved by using videos, pictures, and fun games.

  • These methods help different types of learners.

  • They make it easier for students to remember things.

  • Learning becomes more fun.

Here are some good techniques:

  • Mixing Media: Use video lessons, audio clips, infographics, quizzes, and fun tasks together. This creates a lively learning experience.

  • Game Features: Add features like progress bars, badges, quizzes, and points. These can encourage friendly competition, increase engagement, and reward students for their hard work.

  • Story-Based Learning: Use storytelling in your lessons with real-world cases and examples. This helps people relate to and remember the content better.

The goal is to change passive learners into active ones. You can use these strategies to make a fun learning experience. This will help people remember what they learn. It will also encourage them to love gaining knowledge.

Building a Community Around Your Course

A healthy community helps people feel they belong. It allows students to share their ideas and learn from each other. Also, it provides great chances to connect with other people.

Here are some simple ways to build a great online course community:

  • Dedicated Online Forum: Set up an online forum. This will be a spot for students to meet. They can ask questions, share ideas, and support each other in learning.

  • Social Media Groups: Create private groups on social media for your course students. These groups will help build a community and offer a place for talks and sharing resources.

  • Guest Expert Sessions: Invite industry leaders or skilled people to join. They can run live Q&A sessions, webinars, or workshops. This adds value and gives fresh insights to your community.

You can use these ideas to create a friendly online community. This will help students feel connected and happy. They will want to enjoy their learning experience more.

Measuring Success and Iterating Your Course

When you start your online course and greet your students, you need a way to see how the course is going. You can check important scores, known as KPIs. These scores can tell you how many students have joined, if they feel satisfied, and how well the course is doing overall.

You can use this information to improve your course content. It can also help you teach and promote your course better. This will make the learning experience better for students in the future.

Key Metrics to Track for Online Courses

Measuring the success of your online course is not just about how many people sign up. You should look at several key metrics. This will help you understand how engaged the students are, how satisfied they feel, and how well the course material is working.

  • Check your growth rates.

  • Track how satisfied your customers are.

  • Pay attention to your sales numbers.

  • Regularly check your website traffic.

  • Look at your social media engagement.

  • Review your operating costs.

  • Evaluate your conversion rates.

  • Analyze your return on investment (ROI).

  • Completion Rates: Check how many students complete your course. A high completion rate means that the material is interesting and easy to understand. It also shows that your teaching style is working well.

  • Student Engagement: Look at how long students watch videos, how they participate in forums, the number of assignments they submit, and their quiz scores. High engagement indicates that students appreciate the material and feel involved in their learning.

  • Student Feedback and Reviews: Gather feedback from students through surveys or reviews. This feedback provides valuable information about what is working well in your course and what could be improved.

By checking these important steps regularly, you can change your teaching methods. This will help you make your content better and create a good learning experience.

Gathering and Implementing Student Feedback

Student feedback is important for improving your online course. It helps you see what students need and makes their learning experience better. Here are some ways to gather, check, and use their suggestions:

  • Regular Surveys: Send short surveys during the course. They can help you see if students are satisfied, find out if they feel lost, and collect their thoughts for betterment.

  • Post-Course Feedback Forms: After the course ends, provide students with a feedback form. It will show their overall experience, what they enjoyed the most, and how you can make things better.

  • Open Communication Channels: Allow students to ask questions and give feedback throughout the course. This builds a space of open communication.

Student feedback is very important for growth. It is a way to improve your online course. Use feedback to understand what students need. This can help you find new ways to make your course better. Listen closely to what your learners say.

Strategies for Updating and Improving Course Content

The world of online learning is always changing. So, it is important for your course content to change as well. When you update your materials often, they stay relevant. This also helps make sure they are correct and meet the needs of students and the industry.

Try these strategies:

  • Schedule Regular Reviews: Set aside times to go over your course content. Check for outdated information, add new research or updates, and make sure your material follows best practices.

  • Look at Student Data: Use feedback and data from students to see how to improve. Focus on parts of the course that are less engaging or where students often feel stuck.

  • Update Visuals and Multimedia: Update old graphics, videos, or other media. This will help keep your learning experience interesting and engaging.

When you always look for ways to improve your course, you show that you care. You want to provide a good and current learning experience for your students.

Conclusion

In conclusion, choosing the right online course platform is important for your teaching goals and keeping your audience engaged. When making your choice, consider options for customization, tools for interaction, analytics, and mobile access. Start by defining your course topic. Look into who your audience is and plan your content carefully to be successful. Use marketing strategies, like social media promotion and email campaigns, to attract students. Focus on engaging students with interactive activities and building a community. Keep checking key metrics and listening to student feedback to keep improving. By following these steps, you can create and deliver a good online course that connects well with your audience.

A good marketing plan uses social media and email marketing. You should connect with your subscribers. It's important to write course descriptions that match your target audience. You might also want to make ads for specific groups.

Mobile accessibility is very important! A great mobile app experience and a design that works on different devices let users learn anytime and anywhere. This helps users feel good while using the app, increases their engagement in courses, and makes it easy for everyone to use.

  • Begin by explaining your course topic.

  • Then, get to know your audience very well.

  • After that, decide on clear goals for the course.

  • Finally, create an outline that includes fun elements and interactive tools.