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Artificial intelligence is changing digital marketing in a big way. It helps people in marketing with routine tasks and looks at customer data. It also helps them know more about customer behavior. Content creators now use AI marketing tools to write product descriptions, landing page copy, and blog posts. These tools keep the same tone of voice in all your work. They help with social media campaigns, ad copy, and video content too. Because of this, your marketing strategies go to the next level.
In 2025, all businesses need to use artificial intelligence to get better results. It helps give a good customer experience. You can find valuable insights about market trends and learn what your target audience likes. It also helps your business keep up with how search engines work.
Free AI tools let people in marketing work with AI without having to spend much money. You can use them for content optimization, making content quality better, predictive analytics, machine learning, and natural language processing. These tools help you do routine tasks. They can make landing pages look better, and grow your social media presence.
These AI tools still let you keep the human touch in every customer service and customer support chat.
By using AI assistants, a business can look at customer data in a new way. It can see customer behavior and create marketing content that matches what their customers want. A free version lets you test out new ideas, so you can see what works well before paying or running a full test.
We have grouped the best free AI tools by what they do. This helps you make your marketing efforts better and easier.
SEMrush
Primary Function: The tool is made for SEO. You can use it to see how your site does against others, so you get more from your competitive intelligence.
Key Features: You get things like keyword research. It does tracking of backlinks. It helps with content optimization and gives several seo tools. There is also predictive analytics, which lets you plan ahead.
Free Plan: A free plan is there. It gives only limited queries every day.
Pros: The tool shows several insights. These help your website get better search engine rankings and better results.
Cons: The free version comes with limited data.
Ideal For: This works well for marketers who want detailed analytics, go for better results, want several seo tools, and need help with competitive intelligence.
SimilarWeb
Primary Function: This website helps you track your website data. You can also see how your competitors do.
Key Features: You get to see your website’s traffic numbers. You can look at how people use your site. You’re able to spot new market trends.
Free Plan: The free plan gives you basic data analysis. You also get some useful information.
Pros: It does data analysis quickly. It gives you valuable insights.
Cons: The free plan has some limits.
Ideal For: It’s good for businesses that want to look at their marketing strategies. It also helps you learn about your target audience and what they do.
Hotjar
Primary Function: This tool looks at customer behavior. It helps you see what people do on your site.
Key Features: You get heatmaps, session recordings, and surveys. These help you collect what customers say about their experience.
Free Plan: There is a free version that lets you track basic things. You can also record sessions with it.
Pros: This tool helps make customer experience better. You get insights that also help with your content creation process.
Cons: The free version only gives you a limited number of recordings. There is no way to save more recordings with it.
Ideal For: Use this if you want to understand customer behavior. It helps you give people a better user experience. The tool can help with your content creation, and the free plan is useful for starting out.
HubSpot
Primary Function: This marketing tool helps with content creation and CRM.
Key Features: You get AI writing tools to create blog posts, landing pages, ad copy, and email campaigns. The tool also gives you predictive analytics and an AI assistant to help with routine tasks.
Free Plan: The free plan gives you templates and some AI content optimization tools. But, there are a few limits.
Pros: It is an all-in-one platform. It helps with marketing strategies, customer engagement, and data analysis.
Cons: You have to get a paid plan to use all of the AI features.
Ideal For: This tool is good for content creators, marketers, and customer support teams.
Visme
Primary Function: The main thing it does is help with content creation for your visual needs.
Key Features: The tool lets you make infographics, presentations, and social media content. You also get many customization options to use with it.
Free Plan: The free version gives you just a few templates and assets to begin with.
Pros: You get a simple drag-and-drop editor. This helps you come up with good social media content and boost your social media presence.
Cons: There are only a few design assets in the free version.
Ideal For: It is best for designers and marketers who need to build social media content for their social media campaigns.
Galaxy.ai
Primary Function: These ai writing tools help with the content creation process.
Key Features: You can use them to write blog posts, product descriptions, change your tone of voice, make full blog posts, and work with natural language processing.
Free Plan: The free version lets you use ai, but you can only do a little with it.
Pros: The tools be able to quickly make marketing content and ad copy.
Cons: The free version has some limits on how much you can use it.
Ideal For: These tools are good for content creators who want to do content creation fast, but still want some human touch.
Typeform
Primary Function: The main job of this tool is to help you create interactive forms and surveys. You can use it to get the information you need in a simple way.
Key Features: It uses AI to offer smart surveys and quizzes. You can collect feedback about customer support. It also lets you add forms to landing pages easily.
Free Plan: The free plan gives you only a few forms and limits how many responses you can get.
Pros: This tool makes it easy to boost customer engagement. You can collect valuable insights and learn more about people who use your service.
Cons: The free version lets you get only a limited number of entries.
Ideal For: This is good for anyone who wants to understand customer behavior and improve customer service.
Email Marketing & Automation Tools
MailerLite
Primary Function: This tool is for email marketing automation.
Key Features: The tool gives you AI ideas for content optimization. It uses predictive analytics to study your campaigns. You can connect full blog posts and set up landing pages. It is very helpful for email marketing.
Free Plan: The free plan lets you have up to 1,000 subscribers and send 12,000 emails each month.
Pros: It offers efficient data analysis. It helps get better results with customer engagement.
Cons: A few advanced features are limited.
Ideal For: This tool works well for small businesses that want better results in marketing strategies, data analysis, and customer engagement. It is good for those wanting a free plan and easy marketing automation.
AWeber
Primary Function: This is an email marketing and AI automation tool.
Key Features: It is an AI marketing tool that helps with content creation, customer service emails, ad copy, and predictive analytics.
Free Plan: You have a free plan, and it lets you add up to 500 subscribers.
Pros: It is easy to use. It works well if you want to run social media campaigns.
Cons: The free version does not let you have more than 500 subscribers.
Ideal For: This is good for people who want to run email campaigns with valuable insights. It is also great if you want good marketing content.
Brevo (Sendinblue)
Primary Function: This tool helps you with multi-channel marketing automation. You can reach people in several ways, so it can boost customer engagement.
Key Features: You can send emails and SMS campaigns. There is AI that helps with content optimization. You also get predictive analytics, which lets you know what works best.
Free Plan: The free plan lets you send 300 emails each day. You can also have unlimited contacts in your account.
Pros: This tool helps you with social media presence and supports your content creation process. It also keeps your data security strong.
Cons: There are limits on how many emails you can send in one day.
Ideal For: This is a good choice for businesses that want to improve customer engagement through several ways. It is great for those who want integrated strategies for things like marketing automation and social media.
Hootsuite
Primary Function: The main job of this tool is to help you handle social media content.
Key Features: This tool gives you AI scheduling, helps with social media campaigns, shows analytics, and uses predictive analytics. It lets you use data analysis in a better way.
Free Plan: The free plan lets you link two social media accounts and only lets you do limited scheduling.
Pros: It can help you make your social media presence stronger and grow customer engagement. The tool helps people and businesses get better results.
Cons: The free version only offers a few features.
Ideal For: This is good for businesses that want better results in social media campaigns and want efficient data analysis with stronger social media content.
Tailwind
Primary Function: The main job the tool does is Pinterest and Instagram marketing
Key Features: It uses AI to help with content optimization. You can run social media campaigns with it. The tool also lets you schedule video content on your social media accounts.
Free Plan: The free version lets you post a limited number of pins or posts.
Pros: It helps you boost your social media content and helps you improve your marketing strategies.
Cons: With the free version, you only get to post a limited number of times.
Ideal For: This tool is great for social media campaigns that use mostly visual content, like photos or videos.
HelloBar
Primary Function: The main job is to get leads and help to turn them into customers.
Key Features: There are popups and banners you can use. AI works to change content for each person. You can switch up the landing page copy. There be some good customization options you can go with.
Free Plan: The free plan lets you have just a few popups and campaigns.
Pros: It helps to boost customer engagement and helps with your marketing efforts.
Cons: If you pick the free version, you will see their branding.
Ideal For: This works well for conversion optimization and can make customer experience better.
Identify Marketing Goals: Think about your marketing strategies, content creation, the process of content creation, customer support, social media, and how you use these for your work. All of these things are important when you choose a marketing tool.
Assess Budget: A free trial or a free version lets you try out marketing content. You can see how AI marketing tools help you and your team with content creation before you pay for it.
Ease of Use: It is important for the tool to be simple. Make sure content creators and marketing teams can use it easily and without any trouble.
Check Integrations: Make sure the AI marketing tool you pick can work well with the SEO tools you use, like Google Analytics and Surfer SEO.
Test Multiple Options: Try several free AI tools to get better results for things like full blog posts, landing page copy, and video content. This can help you do well on social media and may also improve marketing content overall.
Conclusion
The use of AI in digital marketing is changing the way people connect with brands. It helps improve customer engagement, content creation, and predictive analytics. Free AI tools such as HubSpot, SEMrush, MailerLite, Hootsuite, and Visme help boost your marketing strategies. These tools can take care of routine tasks and give you valuable insights into customer behavior and market trends.
Marketers use AI writing tools and natural language processing together with the human touch to make content quality, landing pages, and social media campaigns better. When you use free versions of these tools, your marketing efforts can step up to the next level. This can work for any business, no matter the size—even smaller ones like Crabtree & Evelyn. Adding the use of AI to your marketing efforts gives you a strong advantage over others.
Free AI tools can handle a lot of the same tasks as paid ones in digital marketing. They give you main things like content creation and tools that make data easy to read. But you may notice these free tools do not have all that paid options give.
There might be fewer features, less support, and not as many ways to do big tasks. So, when you make a choice, you want to look at what you need the most for your work.
Many free AI tools care about data security, but you have to read their privacy policies and see what security features they have. Check if the tool uses data encryption and follows the right rules. It is also good to think about any risks before you start to use these tools at work.
To keep away from common mistakes when you use free AI tools, first learn about the tool. Check what it can and cannot do. Pick tools that be simple to use. Use guides and tutorials to help you get started.
Try to add the tool to your daily work in a smart way. Keep an eye on how the tool works for you. If you feel it is not working well, change how you use it.
