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The power of cold emailing in 2019

Speaker: Vukasin Vukosavljevic

• From A to Z email outreach strategy

• Creative email automation

• How to personalize cold emails at scale

• Best performing email templates

• Maximizing email deliverability

Must Have Articles About Your Company in the Media

Speaker: Julia Nikitina

• PR in the media should be done since the first day you've started your company.

• You need to generate creative newsbreaks to make media notice you.

• For newsbreaks, you can use customers' statistics, data, and activities.

• Multitasking: articles in the media can be used for achieving SEO, marketing and even HR goals simultaneously.

• Content marketing works for gray hat niches as well.

Refactoring Growth: Creating A Growth Strategy That Doesn't Feel Like Rocket Science

Speaker: Corey Haines

Сover a five-part framework that helps you think through your growth strategy:

• Market
• Product
• Model
• Messaging & Positioning
• Channels

Break

Myths about Growth Hacking

Speaker: Ayush Srivastava

• Basics of Growth Hacking

• Do's and Dont's of Growth Hacking

• The Growth Mindset

• Case studies

• Myths around Growth Hacking

• Growth Hacking and Growth Community

Email & SMS Marketing in 2020 

Speaker: Melanie Balke

• Email marketing trends for 2020 (UGC, interactivity, accessibility & automation)

• Personalization of email marketing for e-commerce

• SMS marketing: Here to steal the show or a tool to use in unison

Building  Lead magnets using Content Marketing to Acquire users  

Speaker: G. V. S Chaitanya

• What are Lead magnets  

• How can you use lead magnets in your content marketing plans 

• Different types of lead magnets  

• Nurturing  website visitors and acquiring users using Omni channel Content Marketing Funnel 

• Converting leads from MQL to SQL (using Cheat sheets, case studies, exit popups, intent popups, whitepapers , to  and sending content using Messenger to Build TOFU)

Break

How to Automate Growth Hacking & Significantly Increase Your Leads & Sales

• What is Growth Hacking, really?

• How Growth Hacking made one of our Unknown athlete clients a Brand in months

• How to Automate your Social Media Growth Hacking

• How to Automate your SEO (Search Engine Optimization) Growth Hacking

• How to Automate your Website for Growth Hacking

Accelerate Your Inbound Sales Funnel With Smart Content and Data

Speaker: Chris Field

• Mapping the buyer's journey and identifying the "Job To Be Done"

• Identifying the prospects pain points and the problems that your company solves

• Setup Your Tracking Pixels Correctly - GTM, GA, FB, Programmatic

• Ads and emails to nurture your prospect during each step in the journey

• Landing pages to convert leads to paying customers

• Automation tools to make the job easier

• Math matters. Focus on the metrics.

Trends of GROWTH MARKETING 2020. WHY THE MARKET IS MOVING TO LOW-BUDGET MARKETING

Speaker: Vladimir Khomichenko

• Why it's important to apply Growth Marketing techniques and strategies right now

• 10 Growth Marketing technicians who work best right now and will work in 2020

• How to implement Growth Marketing in your company

• How Growth Marketing will change the advertising market in the next 5 years.

Final word

Hacking Growth Before the Age of the Internet

Speaker: Sathyanarayana G

• How did brands and companies scale their marketing and revenues without internet - case studies

• Case studies of large brands hacking growth offline in present times

• Hacks from the past that are still relevant in the age of the internet

Growth Acceleration with Online Reputation Management 

Speaker: Nader Nadernejad

• What is online reputation management? 

• How your online reputation determines buying decisions. 

• How to craft a perfect online reputation. 

• Concrete tips for ranking content about yourself on Google. 

• Make negative media disappear.

The MMA Formula 

Speaker: Nicholas D'Ercole

• Map - How to effectively map out your channels, audiences, and potential revenue streams, then strategize how to create business outcomes 

• Measure -  Gauge and measure above categories to leverage insights on campaign performance, then tweak based on findings

• Adapt - By using the data we collect during the Measuring stage, we are able to adapt are strategy quickly - Double down on what works, cut what doesn't  

Growth hacking for skyrocket outbound sales

Speaker: Kevin Rietsch

• Scrapping datas for leads enrichments

• Outbound automation & workflow : cold emailing, voicemail, text message

• Tracking prospects and centralization in sales CRM.

• Leads scoring

Road to Personalization at scale: how to overcome challenges? 

• Context: What is Personalization?

• Data quality challenges & examples / cases how to overcome

• Process, tools & tips
  

How to use paid marketing to drive growth for your company

• How paid marketing actually works (what most people don’t know)

• When you should NOT use paid marketing

• How to make sure you’re choosing the right paid channels for your product

• How to structure your paid marketing campaigns

• Channel differentiation

• How to measure the performance of paid marketing channels

• How to structure your paid marketing team

THE CONVERSION RATE OPTIMIZATION FRAMEWORK 

Speaker: Danilo De Rosa

•  What is CRO and why it's important for your online business

• The CRO model I applied with billion-dollar companies

• Examples of the CRO Model applied to real case studies from Silicon Valley companies to EU tech businesses.

• Powerful actionable Tools you can test today

How to acquire, qualify and convert high quality leads with Side Project Marketing

Speaker: Ricardo Ghekiere

• Why Side Project Marketing

• How does it fit within my Marketing Stategy

• Side Project Use Cases

• Side Project Marketing Learnings

T@G You’re IT: How Co’s Set Themselves Up For Failure, And How YOU Benefit

Speaker: Katriel C. Sarfati

• Managing you, then them

• Speak once, listen twice

• Content isn’t King, It’s the key to the Castle

• Creating an A-Team

12 BEST EXPERTS WILL SPEAK FOR FREE

Why Partnerships are the Ultimate Growth Hack

Speaker: Naser Alubaidi

• Finding your core growth goal (How to identify your main goal & why it's important). 

• The 4 Principles of Partnerships - (The PEEL Model). 

• How to use the science of empathy & the art of attracting exposure to accelerate your growth at any stage. 

• Actionable tips on using partnerships to Increase organic traffic (SEO), attract exposure, generate leads or fill gaps in your tool. 

• Finding the perfect partners for your business & building the leverage you need to capitalize on the power of partnerships.

How to launch your product as a pro

Speaker: Juliana Chyzhova

•  Product launch preparation

• Product launch checklist

• Working with press & influencers

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