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Video hosting is a web service that allows you to download and view videos in your browser, for example, through a special player. At the same time, most such services do not provide video, thus following the principle of "user-generated content". Video hosting began to gain popularity along with the spread of broadband Internet access and the development (cheapening) of hard drives (on which huge amounts of information can be stored for a long time).

A large number of video hosting sites do not limit their content thematically. However, some video hosting sites occupy specialized sectors offering thematic portals. A special place is occupied by services publishing scientific, popular science and educational video content (e.g., the English-language service SciVee and the Russian-language service InternetUrok).

How to choose the best video hosting?
 

Most content marketers understand the importance of video marketing in promoting projects. However, many experts limit themselves to publishing videos on a single resource because they are unaware of other channels for distributing this type of content.

 

There is no single service that is perfect for all at once, and you have to look at several factors when choosing one. How important is it for the video to bring people to the company website? How important is it for your video player to fit in with the overall look of the site? Are you going to fumble with analytics to try to figure out how you can use video more effectively? Finally, are you willing to pay money for it all, and how much?

 
Why do they publish video on the web?

Dozens of Russian and foreign services allow you to share a video clip with your friends, publish it on your own site or blog, or even establish your own online video channel. However, it is not that easy to choose a video hosting for your tasks, taking into account certain functional limitations and trademark features inherent in almost every such service.

 

The requirements for a video hosting service directly depend on the goals we are pursuing when we publish a video. For example, business tasks most often mean uploading a video clip (advertising storyline or animation) for viewing by a limited circle of people - customers or partners. In such cases, reliability and confidentiality are important to the user. Recently, the media have been acquiring their own channel on popular video hostings. In this case, access to a wide audience is important, which dictates the choice of the most popular site.

 

Individuals have very different requirements. They use video services for sharing videos with friends, inserting them into blogs or posting them on social networks. Here, the speed and convenience of the resource comes to the fore.

 
What to pay attention to when choosing a video hosting
 
When you need to upload video, at first it seems that YouTube can successfully solve all the related tasks. However, this is far from being the case.

 

Video hosting policies regarding 'adult' content and content covered by copyright law differ significantly. Most popular Western services do not allow the publication of such videos. However, there are hostings that have separate sections for the "18+" category, as well as allowing popular artists' video clips and feature-length films to be hosted on their servers.

 

Many people want social features, and they provide them. For example, creating and customizing a complete user profile, commenting on the videos of other participants, as well as a system of voting and rating. There is also an opportunity to advertise this or that video by sending paid SMS-messages. 

 

Among the interesting features not offered by every video hosting service, I'd like to mention the online video broadcast in real time and video search by all popular services. 

 

Once you understand the characteristics, it's easy to form a sample of an ideal video hosting service. I will try to compare it with the reality by looking at what popular services offer.