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A daily check of a site's position in the search engine is a necessary component of successful promotion. With its help, you can solve the following tasks:
- make sure the site is indexed by major search engines;
- track any changes, for example, the exclusion of certain pages from the index;
- control how certain changes on the site affected the position in the search engine;
- if something has changed on the part of the search engine (for example, the ranking algorithm has been updated), monitoring will also - - - help to keep abreast of changes in the position of the site.
To summarize, it is no exaggeration to call a regular check of site positions the main way of collecting statistics for further analysis of its development.
Keywords help users to find out that the portal contains information of interest to them. In this case, the main role is played by the keys that call for conversion action (buy, download, etc.). Use the most appropriate options depending on the orientation of the portal. To do this, it is worth removing the site's positions by keywords. This analysis will also help you navigate further actions.
It is easier to filter unnecessary ones and search for niche rivals in special services: Serpstat, Semrush, etc. We will make an analysis using the Serpstat service as an example. It is suitable for the CIS and the West, works on the bases of both Google and Yandex.
Let's scan the top 100 Google (or the top 50 Yandex, depending on which search engine you want to promote) and find sites that offer the same product. Then let's compare domains by parameters:
- the number of key phrases for which the site is searched;
- website visibility;
- site positions for key phrases.
Site visibility is the percentage of site impressions in specified search engines for specified keywords. In other words, the visibility of a site in search engines shows what percentage of users entering a specific query in search will see the site.
You will need to check the positions of the site in Yandex and google search using special services. If you are not engaged in promotion professionally, then resources with guest access are quite suitable for you, and many services have a set of free functions that you can use and receive all the necessary data.
Why do we require services to track the site's location?
The higher a website's rating in a search engine, the more likely a user will click on it. As a result, your views will increase, and the user will receive the stuff he sought. People frequently do not look past the first page of results, concentrating their attention solely on the first five websites. Only the top 5-7 lines are responsible for the majority of search traffic. This figure is higher in the commercial query segment than in the informational query segment.
Promoting a website on Google and Yandex is a difficult operation that requires the assistance of an SEO expert. It will be required for the business owner to regularly check the positions of the site in order to judge the result of the contractor's job. By examining changes in position in dynamics, you will be able to identify the variables that cause an increase, decline, or stagnation of the resource in the output for the target requests, as well as apply successful scaling strategies.
How optimization should work
Assume your internet store's home page has a commercial text. It has been redesigned to meet the demands of users, with key phrases, product prices and descriptions, and attractive images added in accordance with the appropriate topics. This has a favorable effect on users, who move from page to page and thus spend more time on the site. Behavioral aspects are taken into account by search engines, which elevate the page in extradition. As a result, you'll see an increase in search traffic and user activity. The search engine comes to assume that this resource fully fits the needs of users and is deserving of a higher ranking. The first step is the same: monitoring the site's location in extradition systems.
What challenges might you have when monitoring?
Personalized results are frequently displayed by search engines. This is beneficial to users, but it is inconvenient for SEOs because it makes it tough to acquire correct data. For each user, a large number of personal factors influence a site's position in search engine rankings. To acquire this data, Yandex and Google have developed a sophisticated toolbox. However, the personalisation component must be removed in order to provide an accurate image.
Position monitoring services merely provide data on the results and are not personalized. To compare data, you can use "incognito" mode in your browser, delete the cookies cache, and disable any other plugins that may alter the results.
What are the methods for keeping track of positions?
There are several ways to check the position of the site in the results, depending on the toolkit:
Manual - a quick and easy way to see where the site stands in relation to the goal query. You type a term or phrase into the search engine and then check through the results for the promoted resource. For convenience, you may often modify the search page's options to show more than 10 results.
Following the settings, you may use the page's search function (Ctrl + F / Cmd + F) to rapidly locate the resource to be promoted and identify its position in the results (Ctrl + F / Cmd + F). You can use this method to examine the results for 1 to 10 keywords.
Using services - services allow you to quickly check the position of your website in a variety of search engines for a big number of keywords without having to install incomprehensible software on your computer.
