The best SEO analysis services for competitors

Semrush - pricing, customer reviews, features, free plans, alternatives, comparisons, service costs.

Semrush

5 Reviews
Website
semrush.com
Minimum tariff plan
$119.00
Serpstat Seo - pricing, customer reviews, features, free plans, alternatives, comparisons, service costs.

Serpstat

Leave review
Website
serpstat.com
Minimum tariff plan
$59.00
Brand24 - pricing, customer reviews, features, free plans, alternatives, comparisons, service costs.

Brand24

Leave review
Website
brand24.com
Minimum tariff plan
$49.00
Filters
Minimum tariff plan
$-$
Free tariff
Yes
No
Rating

Последние отзывы

Инга Зинченко

Инга Зинченко on Advanced Web Ranking

Пока тестирую, но плохого ничего сказать не могу
Максим Гомоль

Максим Гомоль on AntRanks

Сервис отличный, проблем никогда с ним не было
Мария Сокуренко

Мария Сокуренко on SERPwatcher

Пока лучшее решение для моих задач. Однако я бы хотела, чтобы интерфейс был более современным. С нетерпением жду обновления!
Андрей Данилюк

Андрей Данилюк on Advanced Web Ranking

Я думаю, что интерфейс отличный, это один из самых простых инструментов отслеживания ключевых слов с точки зрения удобства использования, варианты отч...
Андрей Данилюк

Андрей Данилюк on Spyserp

Все гуд, вот только если бы добавили еще несколько мелочей… вот только добавили бы еще пару фишек. К примеру, объем трафика по ключевикам или возможно...
Анна Андреева

Анна Андреева on Serpstat

Перешла с другого сервиса полгода назад и не пожалела. Использую его для расширения семантики и анализа конкурентов, у них хорошая база данных ключеви...

A referral program is also called an affiliate program (affiliate program). This is a type of cooperation between a company and partners, where the partner sells the services or goods of the company, and the latter, in turn, pays remuneration.


This type of cooperation allows the company to increase profits by minimizing costs, and the partner - to get his own percentage of sales.

  • Basic information: information about the domain, the number of citations on other resources, page indexing.
  • Key phrases: requests from users and competitors.
  • Visitor behavior and traffic: the frequency of visits to the site, the time spent on the site and the depth of view and closing rates.
  • Link profile: types of links, number of referring sites, quality of links.
  • Technical characteristics: page loading speed, usability, site adaptability for different devices, server response codes.

The semantic core is a set of words and phrases that reflect the topic and structure of the site. Therefore, the terms "semantic core" and "semantic core" are identical. By making up the core of meaning, you are answering a global question: what information can be found on the site. The construction of a core of meaning solves another problem. We are talking about the distribution of search phrases across the pages of the resource. By working with the core, you determine which page is the best answer to a particular search query or group of queries.

"Leading Pages" shows pages that are ranked in the top 100 Google or top 50 Yandex for at least one phrase. The more such phrases, the higher the URL will be in the list.

  • URL - the address of a page that ranks in the top for at least one key phrase.
  • Search Phrases - The number of keywords for which this page ranks.
  • Shares on Facebook - the number of shares (reposts) of the page on Facebook.
  • Potential traffic is an approximate figure that shows the maximum possible amount of traffic on a page if it were to rank in the first position for those key phrases for which it is now in the top 20.

Semantic core clustering is a grouping of search queries by meaning, for the further distribution of these groups across site pages.


Firstly, with the help of clusters, it is possible to clearly distinguish between information requests (which tires are best for winter) and commercial (buy cheap winter tires in Kiev). The page hosting both of these requests will not progress successfully.


Second, proper keyword breakdown is important for subsequent content writing. Well-sorted keywords can be put into one article, getting a much better result than writing ten articles with unwisely spaced keys. This is very important for planning a budget for website promotion and copywriting work.


Competitor Analysis Buyer's Guide



What exactly is SEO competitive analysis?


SEO competitive analysis involves researching the links, keywords, content, and more of your SEO competitors in order to reverse-engineer the most successful elements of these tactics into your own SEO strategy.


Instead of guessing which keywords to target, content to create, or links to build, you can instead see what's already working for others, and build upon that success.


Consider a real-world example: Imagine you operate a grocery store — one of three competing stores in town. Your customers are happy, but you know they also visit other stores because they can't buy everything in one place. So you go on a road trip to gather competitive intelligence. You visit the other stores to understand the popular items they offer. By offering these items yourself — or even superior ones — you help your customers make fewer trips, and in turn, you gain more business.


There are many ways to do a competitor analysis for SEO. Consider this your starter guide. Here's what we'll cover:


Finding Your True SEO Competitors

Keyword Gap Analysis

Top Content Analysis

Link Gap Analysis

Google SERP Analysis



SEO competitor analysis (aka competitive analysis) works as a powerful research strategy in helping you to rank higher, get more traffic, and earn more conversions. Its magic happens by uncovering SEO opportunities you may not have seen otherwise.


Competitor analysis helps successfully answer questions like:


Who are my actual SEO competitors?

What keywords should I target?

What topics should I cover?

Where can I find links?

What do I need to beat the competition?

There are many ways to do a competitive analysis for SEO, but the basic principle works like this: analyze what's working for your competition (keywords, content, links, etc.) and leverage this intelligence to improve your own SEO efforts.



Why Is SEO Analysis Important?

An SEO analysis can help you make strategic decisions to improve your site's ranking in search engine results pages. You can utilize SEO analysis results to help you rank higher, expand your reach, and drive traffic to your website.