Website
on the one hand - a word or phrase that a user uses when searching for some information (search query);
on the other hand - these are keywords (keys) that reflect the subject of the site or a particular page.
The whole use of keywords in SEO comes down to the following:
for the user - by the search query to quickly find the information he needs;
for the site - using the keys, to be useful to the user and to solve his search problems, in the future - to take a more advantageous position in search results.
For these purposes, and optimize your site for search queries.
For the selection of keywords in the semantic kernel using both paid and free services.
The core of SEO is keywords. No matter how hard you try, if no one is seeking for what you're writing about, you won't get any traffic from Google.
When choosing keywords, start with the essentials.
Before we go into the nitty-gritty of keyword research and how to choose the best ones for your business, let's make sure you know the fundamentals.
What do you mean by keywords (keywords)?
People frequently type these terms or phrases into search engines. They're also known as "SEO keywords" or "search terms."
What is keyword research and why is it important?
It's the process of figuring out what your target audience is saying when they're looking for your products, services, or information. It entails assessing, comparing, and prioritizing the best keyword chances for your website.
What makes keyword selection so crucial?
It's the only method to figure out what people are searching for online. You must understand and avoid creating material that no one is looking for. Many website owners make this error, and studies reveal that it is the leading cause of 90.63 percent of web sites receiving no traffic from Google.
Keyword selection also aids in the answering of queries such as:
How difficult will it be to rank for this keyword?
What kind of traffic can I expect if I rank for this term?
What kind of content should I make in order to rank for this keyword?
Will people who use this keyword as a search term become my customers?
Answering these questions will assist you in making the best decisions possible.
What keyword suggestions should you look for?
Thinking about how potential clients will search for your site or business is the first step in keyword research. You may also use keyword solutions to build on those concepts and discover new ones.
It's a simple procedure, but there are two conditions that must be met in order for it to work:
You must be well-versed in your field.
You need to know how keyword matching services function and how to make the most of them.
We'll look at a few practical strategies to broaden your understanding in these areas while also uncovering potentially profitable keywords for your website.
Determine the original keyword phrases.
Check out what keywords your competitors are using.
Make use of keyword-selection software or services.
Find out what your professional niche is.
Identify initial keywords
Source keywords are the foundation of the keyword research process. They define your professional niche and help identify your competitors. Every keyword matching solution asks for a source keyword, which it then uses to generate a huge list of ideas for them.
If you already have a product or business that you would like to promote online, coming up with initial keywords is easy enough. Just think about what people are typing in a Google search to find what you offer.
For example, if you sell chocolate, the initial keywords could be:
sweets
cocoa
nuts
white chocolate
chocolate with bubbles
chocolate bar
Note that the keywords themselves will not necessarily make sense for targeting your website pages. As the name implies, you will be using them as "sources" in the next steps of this process. So don't get hung up on them. It only takes a few minutes to find these keywords. Once you have a few general ideas related to the theme of your website, move on to the next step.
Use keyword tools or services.
Competitors can be a great source of keyword ideas. But there are many more that your competitors aren't targeting, and you can find them with keyword matching solutions. All such services work the same way. You put in a source keyword, and they pull options from their database based on it.
Explore your professional niche
What we discussed earlier is enough to generate an almost unlimited number of keyword choices. But at the same time, this process sort of keeps you within certain limits. It's limited by the source keywords, and by the size and relevance of the database of the chosen keyword matching solution. Because of this, you will almost certainly miss out on some good ideas.
You can solve this problem by learning more about your professional niche. And a good starting point is to look at industry forums, groups, and Q&A sites. This will help you find more questions that your potential customers have a problem with, but that have not been displayed on keyword services and that none of your competitors have bothered to cover.
