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There are many contest options, including prize draws, hashtag contests, photo contests, etc. First, choose a goal (e.g., engagement, lead generation, brand awareness) and a prize to determine the type of contest you want to run.
The launch of campaigns on your own marketing channels allows you to increase brand awareness and stimulate sales.
The time it takes to create a campaign depends on the type of campaign you plan to create. These services offer professionally designed templates and themes to help you save time. This means that creating something as simple as a prize draw can take only a few minutes.
Once entries are collected, you can choose a winner in several ways. For contests in which entrants submit photos, videos, or text messages, you can choose a winner by open voting or have a jury (usually people from your company) select the winner. To choose a winner using one of the services, you can use the randomizer that is built into them.
For giveaways - several times a year, but we recommend interacting with your audience through more than just giveaways. We suggest several options for interacting with your fans: running contests, creating quizzes, sending emails, etc. Why? Because repetition is important for brand awareness. The more often you communicate with your audience, the better.
We don't need to tell you that pranks are one of the easiest ways to attract new subscribers and increase the activity of old subscribers.
But what if we tell you that some contests can only harm your reputation? Let's understand with a practical example how to organize pranks, and which services can help us do it.
The dangers of contests
The most popular form of contests is the distribution of gifts (giveaway or simply giv). "Boom" on this method of promotion began in 2014, when every famous brand at least once, but something raffled off.
As a result of the contest there was always a sharp jump in the number of subscriptions and user activity. But site administrators and users began to notice that raffles led to an increase in the number of fake accounts.
For example, in 2017-2018, 30% of participants in any event are fake profiles.
To solve the problem, they introduced an algorithmic feed. The feed tracks subscriptions from an audience that is not on the correct page, which unsubscribes at the end of the contest.
The algorithm notices this and lowers the profile's reputation - its posts are less likely to get into recommendations.
I encountered this problem myself in the initial stages and developed a few rules to solve it:
Choice of prize - it should be interesting only to the target audience.
Complex rules for participation - a review of the page, a photo in the theme, writing a story, a question (something that will make the user try).
Phasing - draw the main prize first, and then the secondary prizes and gifts (so non-target users and fakes sign out gradually, not immediately).
Thanks to these simple rules, contests have the desired effect even when algorithms are taken into account.
Now the next question is how to control and track it all, how to select winners, and view activity? Special services can help us with this.
