Best services for landing pages creation

How to choose the best webpage builder

 
Not all services for creating a landing page work in the same way. Some emphasize accessibility, while others emphasize an advanced and comprehensive platform with a premium price. But which of these do you really need? In this article, I'll share my 6 crucial elements when choosing a landing page builder. I've worked with most of the best tools, and I've also built about 100 landing pages myself over the past few years.

Well, let's get to the bottom of it. 

1. Professional, optimized templates

The whole point of using such a service, either independently or with the help of a web designer, is the ease of use, excellent ROI and the guarantee of final professional results. If the designer doesn't offer visually appealing landing page templates and a tool that makes them easy to edit, keep looking for another service.

Also, you need multiple options. Some platforms organize their templates by type (a form that collects data from site visitors, a form with company contacts, an introduction to a product or service, a demo, etc.). That's great. But frankly, it doesn't matter if your builder provides a few dozen features. The more templates you are offered, the more landing pages you can create.

And remember, companies with 30 or more landing pages generate, on average, 7 times more leads than companies with 10 or less. Those with 40 or more generate 12 times more new leads than those with 5 or less. 

2. Mobile Optimization.

We don't know how your business is doing, but ours gets more than 20% of its online traffic from mobile devices. 

So, make sure that when someone comes to your landing page, it looks good regardless of device. That makes a huge difference. It's becoming more and more important as time goes on. Mobile usage is becoming more relevant, and having an adaptable landing page builder will become even more important to a professional sales funnel. When it comes to mobile optimization, try to find an intuitive builder. So you don't have to completely redesign your landing page for mobile and tablet if you've already made it for PC. Remember, we're looking for a landing page tool that allows us to publish quickly, accurately and confidently. The more the builder helps us, the better.

3. Integrated A/B testing.

Landing page optimization is still just gaining momentum. No designer can create a landing page that is guaranteed to be 100% optimized for your target market. All markets are different. All campaigns are individual. Consequently, testing is vital. 

You want to get the best return on your investment, right? Let's say you pay $70 a month for a designer. If it helps you generate 42 new leads, each worth $5, then you get a 200% return on your investment. However, if this tool allows you to test campaigns and improve their effectiveness by generating 56 leads for you, then the ROI is 300%. 

Sure, you can pay Optimizely, VWO or other companies that do AV testing. But ideally you should find a platform that already has testing built into its infrastructure. It will be easier that way.  

4. Integrations.

You may like the landing page builder you choose. But if you don't have a strategy to follow up on the leads and users you've generated, then paying even $1 is pointless. 

Let me put it another way: generating a lead without the slightest idea how to turn it into a customer is the same as buying a Ferrari and not driving it. It may look nice in the garage, but it's not where it's supposed to be.

In order to get your leads "on the freeway," you need them hooked up to something that can push the gas pedal and get it to the "100" mark. 

That driving force is integrations. They allow you to link your landing pages to advanced software.

There are several such platforms that integrate email marketing, software and CRM systems with landing pages. These are worth looking at. 

5. Multi-user accounts 

Your team should be able to work with their own landing pages easily and easily. The ability to access the builder from anywhere and to anyone (from your team, of course) is an important component of a landing page tool that works for today's marketing team. And your account should also be adaptable for multiple uses. 

That's two parts of the whole: not just being able to access your landing page, but to work on it as a whole team; and saving your work in your account so it can be redone later.

7 additional features to look out for

1- Give preference to a simple editor where you can drag and drop elements. With lots of design options (you never know what you'll want to do next), with a draft and "undo/redo", "delete", "copy" and "paste" buttons.

2. Choose features that improve conversions, such as: a countdown timer, color-changing call to action buttons, a set of icons and fonts, and pictures with a parallax effect (gradually changing the site background as you scroll up and down and vice versa). 

3. Believe me, you'll benefit from built-in website pop-ups. Which increase the number of subscriptions by more than 1500%.

4. A prerequisite for successful website development is a comprehensive analytics platform that shows your landing page performance, traffic and A/B testing results.

5. It's good to be able to add your own CSS and Javascript code elements if you (or your web designer) take the time to do so. Ideally, the landing page builder templates should function in such a way that custom CSS is not required, but it's nice to have that option anyway.

6. A preview feature that allows you to see exactly how your landing page will look on each device is essential. 

7. Having the ability to publish your landing pages on different subdomains along with hosting your landing pages is a huge advantage.

I hope this has given you an idea of exactly what a landing page builder is worth paying for. 

Many of these features are great. They will save you time, money and make it much easier to generate leads for your business and grow your online sales.