Price for 10,000 subscr. / month from
$99.00
Website
A contact is one person that you have recorded in your account. Consider 1 email address as 1 contact.
This is the minimum price for 10,000 contacts. This metric makes it very easy to compare platforms by price.
Integrators are systems that integrate various SaaS solutions by API. If the platform is in the integrators, then you can easily link this system with any other system that is in the same integrator
Mailing lists usually have one goal - to bring the customer back to the store and make a resale there. In this case, mailing can be done if the client has not entered the store for a long time, if he viewed the goods but did not buy them, or if he put them in the basket and did not place an order. There are many reasons to make a newsletter, there would be a database, suitable tools and a desire to earn more.
You can divide mailings into groups according to ten criteria.
The most relevant are:
Through the communication channel. Mailing can be done not only by e-mail. There is a distribution of advertising materials to "physical" email addresses, sending by SMS and via push-notifications of smartphones, through popular instant messengers (like WhatsApp). The most widespread method is email marketing, or email marketing.
By campaign goal. You can pursue different goals: to sell a promotional product, to attract buyers to a loyalty program, to increase the number of blog subscribers, etc. The goals and means of achieving them are limited by your imagination.
Based on the principle of content generation. There are manually created mailing lists: this is when you write content, typeset a layout, select a list of contacts and click "send". And there are automatic triggered mailings. They are sent automatically when a given event occurs: for example, the user has viewed the product but has not bought it - he will automatically receive a reminder letter with a link to the products he was interested in. Such mailings are sent to specific users at a specific time - therefore, manual mailing can be compared to carpet bombing, and triggered mailing - to pinpoint strikes against targets.
It all depends on many factors. How correctly you select the content. How can you guess with the time of sending. Do you use message personalization? You work with b2c or b2b. Who is in your contact database. In other words, the answer to the question of how effective is an email marketing tool lies in a dozen other answers - which will follow.
Targeting is targeting a specific segment of your audience. Targeting goes hand in hand with segmentation - dividing your audience into segments for more effective mailing. Everything is easy to explain: it is better to divide the audience into corporate and private clients and send each of them their own unique message than to “bomb” everyone with the same emails.
Segmentation can be done manually if, for example, during registration, you collect data on gender, age and other user parameters in addition to mail. Or it can be done automatically: this is done by personalization services - according to how the user behaves on the site, they draw accurate conclusions as to which segment to assign it to.
You don't need to know HTML. The basic set of elements in the system is enough to create a beautiful letter without much effort. If you want an advanced and unique letter design, then knowledge of HTML will be useful for you.
Focus is the direction in which services (b2b and b2c) work.
The term "b2c" comes from the English "business to consumer" (literally - "business for the consumer"). The two in the abbreviation "b2c" is inserted for brevity, because the English "two" (two) and "to" (for) sound the same. They also like to write, for example, "2U" ("for you"). This term means the sale of goods and services to individuals. That is, the client buys something for himself, for his personal use. The same is with b2b. This already stands for "business to business" ("business to business"). And this concept means the sale of goods and services for the needs of companies. That is, people do not buy to use themselves, but because they need it to run their own business.
In addition to the WEB platform (site), there are also desktop (programs) solutions and applications for phones. Some services provide the ability to use all of them.
Every country has laws that govern mailings. In Russia, this is the Federal Law "On Advertising" and "Protection of Personal Data", in Ukraine - the laws "On Advertising", "On the Seizure of Personal Data" and "About Telecommunications".
In Russia, they are most often fined for violating the Federal Law "On Advertising". One illegal letter costs companies from 100 thousand to 800 thousand rubles.
Companies are often found on mailing lists without consent - spam.
How not to break the law:
- Obtain consent to the newsletter
- Add user agreement to the site
- Obtain consent to the processing of personal data
- Use double opt-in
Double opt-in - subscription via double confirmation:
- The user subscribes to the site.
- The user confirms the subscription in his mail.
- Indicate information about the company in the letter
- Save log files
- Add a link to unsubscribe to the letter
What Is Email Marketing and the Benefits of Using It?
Email marketing is a type of direct marketing that involves businesses sending promotional messages via electronic mail to a group of prospects and customers. It’s widely used as an efficient and cost-effective method for new customer acquisition, building brand awareness, and increasing product sales, as well as fostering trust and loyalty with a company’s customer base.
The role of email for marketers is continuing to grow stronger, despite the increasing popularity of social networks and text messages. This is demonstrated in global benchmarking research presented in the report, Email Marketing & Marketing Automation Excellence 2017:
Compared to other digital-marketing channels, email is top rated by marketers, with 53.6% of respondents rating it as excellent or good. Social media marketing and search engine optimization are rated second and third by marketers, respectively, with excellent or good ratings of 50.9% and 45%.
More than half (58%) of the companies surveyed said that they are planning to increase their email-marketing budget, whereas only 7.5% are planning to decrease their budgets.
Marketers in this survey also expressed their confidence in the advantages of emails, especially compared to other marketing channels. But which email-marketing benefits were the marketers primarily trying to achieve? Here are the top benefits of email marketing, according to the marketers who responded to the survey:
23% said generating more leads
19% said improved sales
17% said improved conversion rates
13% said reduced marketing costs
12% said identifying better-quality leads
9% said integrating with other media to boost response
3% said shorter sales cycles.
Advantages of Email Marketing
The following email-marketing advantages demonstrate why email marketing is effective and continues to be so widely used by marketers today:
Email is the marketing channel preferred by consumers to communicate with companies. According to research conducted by MarketingSherpa, 60% of survey respondents chose email as the preferred way to receive promotions and regular updates from companies with which they are interested in doing business. Only 20% of respondents chose social media, and 17% chose text messages.
Email has been shown to generate a better ROI compared to other marketing channels. A survey by the Direct Marketing Association and Demand Metric of marketers in the United States showed that email achieved a median ROI of 122%, which was more than 4 times higher than other marketing channels, including social media (28%), direct mail (27%), and paid search (25%). And in 2016, email marketing generated $44 ROI for every $1 spent, which was up from $38 in 2015.
You can easily personalize your email messages. From inserting a subscriber’s name in subject lines and email messages to creating emails that target customers’ individual interests and needs, there’s a wide variety of marketing tools and software available today that can help companies simplify and streamline the process of sending personalized emails to their customer base.
You can easily segment groups of your prospects and customers and send them specific marketing messages that target their personal needs and interests. By segmenting your email list, you can take the personalization of your emails to a whole new level. Demographic, geographic, and behavioral (e.g., past purchases) are a few of the types of data that you can use to target different segments of your email list and send more relevant and personalized email content.
With automated emails, you can increase your one-to-one marketing communications and, at the same time, reduce the number of employee-hours needed. Automation is the cornerstone of successful triggered and nurturing campaigns. It’s also another important tool for creating relevant and personalized marketing emails. And thanks to advancements in email-marketing automation software, it’s more affordable than ever, even for many small businesses. For more information and marketing tips on how to harness the power of automation for your email-marketing campaigns, check out the following marketing resources from FulcrumTech:
“Email Marketing Automation—How to Take Your ROI to the Next Level“
“4 Tips for Building a Powerful Email Automation Series“
It’s easy to test, optimize, and continually improve your email-marketing results. Which subject lines, preheaders, calls to action, headlines, content marketing messages, and email template designs resonate most with your target audience? With the right email testing and optimization strategy, you can quickly improve elements of your email campaigns to achieve substantially better performance results and higher ROI.
For insight into FulcrumTech’s successful email testing and optimization strategy—which we use to drive double- and even triple-digit-percentage improvements in the performance of our clients’ email campaigns—be sure to read our recent article on the topic: “Using Email Testing and Optimization to Improve Your Campaigns.”
Email makes it easy for your subscribers to share your marketing messages. With the click of a button, your subscribers can share your company’s email message, such as a promotional code or details of a special sale, with their friends and colleagues. Check out this recent NewsLever feature for tried-and-true tips to optimize the performance results of your referral email campaigns.
It’s easy to track engagement, as well as sales and conversions, in your email campaigns. To make smart, data-driven decisions about your email-marketing efforts and to optimize your email ROI, there are key email metrics that you should be measuring and analyzing. That’s what we cover in this article: “Data-Driven Email Marketing—Key Metrics You Should Be Tracking.” In addition, FulcrumTech has developed an online analytics email-marketing platform—IntelliSents—that makes organizing and analyzing email-marketing data even easier. IntelliSents presents data in easy-to-read dashboards for real-time tracking and monitoring of email campaign performance. Be sure to check it out!
Email marketing is environmentally friendly. It helps save paper (and trees, too).
Why Use Email Marketing?
Why is email marketing important? Compared to the many marketing channels available today to reach your target audience, email is the most effective channel for capturing attention, as well as engaging and connecting with prospects and customers to drive sales and revenue. No other channel is as successful at building strong customer relationships as email marketing.
Are you getting the most from your email-marketing program? If you’re challenged by building a high-quality, permission-based email list and developing a winning email strategy to engage and convert your target market, FulcrumTech can help. From crafting effective promotional emails and email newsletters to implementing marketing automation and testing and optimizing your email campaigns, FulcrumTech’s team of certified email marketers will get the results for which you’re striving.
How to choose email marketing platform?
A/B Testing
A/B testing is also known as split testing email campaigns. If you’re running any kind of conversion campaign with transactional emails, then find a platform that offers this. You can do it manually with a bit of legwork, but A/B testing built into the platform means you can quickly run a campaign side by side with different variables to see how it performs with similar audiences/subscribers. You’re not limited to split testing transactional emails. Really, you can split test any email campaign for things like: Subject line variation Layout Call to action buttons Personalization Body content Specific offers.
List Segmentation
While your audience shares similar interests and problems, each contact is unique. To ensure your emails have the most impact, you want to get the messaging right. That’s where list segmentation comes in. You can only segment based on the data you have (or assumptions), and it can be done manually by splitting your contact lists sorted by specific data—like creating one list with all of your subscribers who purchased in the last 30 days and another list of customers who haven’t purchased in over 90 days. You can further break those segments down into customers who downloaded a digital product, who live in specific regions, etc. It can get tedious trying to manually handle all that, but it’s something you want to do. Segmented email campaigns have an open rate 14.3% higher than generic emails and a 100.95% higher click-through rate. Find a platform that makes list segmentation easy, sorting your contacts and communication with those segments in just a few clicks.
Customizable Sign-up Methods
Having an opt-in form on your website or subscription option during checkout is a given, with email marketing, but you’re missing out on opportunities to gain subscribers. Leverage every opportunity to get new subscribers by using an email platform that gives you a wide range of sign-up forms. This includes: Social media tabs Adding a sign-up button on Facebook Lightbox pop-up opt-ins Footer opt-in forms Sidebar opt-ins Mobile opt-ins General landing pages (link from email signatures and other places) Exit intent popups.
3rd Party Integration
Integration may not be a necessity for small businesses and startups but, for larger online brands, you need automation to keep your marketing and communication running smoothly. 3rd party integration with your email platform eliminates or greatly reduces manual input. The integration you need greatly depends, again, on how you’ll use your email platform, but it can include things like: Social integration for developing target ads and retargeting campaigns or social promotions CRM integration Integration with content management systems and eCommerce platforms Integration for importing Gmail Google analytics or integration with other analytics platforms.
Subscriber/Campaign Insights … and Lots of Them
There are far too many marketers who zero in on growing open rates and click-through rates but disregard other metrics that should be tracked, monitored, and used to enhance the performance of email marketing campaigns. Every decision you make concerning refining and improving your campaigns should be driven by data, so choose an email platform that offers the most robust data reporting. This way, you can also effortlessly monitor and review: Bounces (broken down by types of bounces like hard and soft bounces) Delivery rates Inbox placement Earnings per click or per email Forward rate Churn rate Unsubscribe rates Frequency and quality of email engagement Individual contact activity You need data like that to show you where to focus your energy and make continued improvements to your campaigns.
Surveys
While data-driven marketing is important, it can only take you so far. You still need to read that data and make educated decisions (and best guesses) about the meaning behind some of the data. Sometimes the best source of information is right from the customer—that’s where surveys come in handy. Knowing exactly how customers feel about any particular topic lets you use that feedback to improve your business, your products, and the overall customer experience. Built-in survey tools or survey integration simplify the process of targeting specific audience segments and even sending automated surveys to solicit feedback when they hit a certain point in the buyer’s journey.
Automation and Response
Handling For online retail brands, there are some common automated emails that get sent out, like order confirmations, follow-ups and review requests, and abandoned cart triggers to win back lost customers. The right email platform will give you far more control over building stronger relationships with your customers via email automation. Here are some ways you could use automation and respond handling to improve and streamline your email marketing: Welcome email or onboarding email series for new customers Behavioral triggers to automatically email content related to what contacts view in your funnel Expanded engagement workflows for contacts that return regularly Lead nurturing emails, especially for products that have a longer buyer cycle, such as high-value products Re-engagement workflows for customers where engagement and purchases have fallen off Upsell workflows based on past purchases Automated email series specific to survey responses and customer happiness.
Scalable Pricing and Features
The ROI on email marketing can be substantial with the right approach, but you still need to factor in the costs of your email platform, along with the frequency of emails and how much revenue they can generate—or how much they can add to the lifetime value of your customer. The subscription cost for email marketing platforms is typically based on the size of your email list and the number of emails you send monthly. Those prices can vary widely from one platform to another.
Whatever email platform you choose, do so with growth in mind. What features will be important as you continue to grow your list and expand your email marketing strategy? Will the service be able to support your growth? Some platforms are better suited for SMB, while others are designed specifically to serve enterprise-level organizations. Here’s an in-depth take on Mailchimp pricing and all available plans and offers.
User-Friendly Design
Templates According to data shared by HubSpot, two-thirds of emails are read on a smartphone or mobile device. You want to ensure that any emails you create are going to be consistent in design across various devices as well as email clients. A good email platform gives you the ability to design your emails from scratch, but should also come loaded with a variety of premium templates that are mobile friendly and easily customizable. A collection of templates makes it easy to select and test designs for different campaigns based on your goals—because you don’t want to slam everything into the same single-column email and hope for the best. Of course, templates are no good if it’s not easy to customize them. The best email marketing platforms provide a simple visual editor for dropping in and customizing elements.
Conclusion
The best email marketing platform will be the one that provides the most value based on your marketing automation and content needs. Taking the time to define your goals and your plan and how email needs to integrate with your business (and where) will make it infinitely easier to make the right choice.
