Price for 10,000 subscr. / month from
$10.00
Website
Mailing lists usually have one goal - to bring the customer back to the store and make a resale there. In this case, mailing can be done if the client has not entered the store for a long time, if he viewed the goods but did not buy them, or if he put them in the basket and did not place an order. There are many reasons to make a newsletter, there would be a database, suitable tools and a desire to earn more.
You can divide mailings into groups according to ten criteria.
The most relevant are:
Through the communication channel. Mailing can be done not only by e-mail. There is a distribution of advertising materials to "physical" email addresses, sending by SMS and via push-notifications of smartphones, through popular instant messengers (like WhatsApp). The most widespread method is email marketing, or email marketing.
By campaign goal. You can pursue different goals: to sell a promotional product, to attract buyers to a loyalty program, to increase the number of blog subscribers, etc. The goals and means of achieving them are limited by your imagination.
Based on the principle of content generation. There are manually created mailing lists: this is when you write content, typeset a layout, select a list of contacts and click "send". And there are automatic triggered mailings. They are sent automatically when a given event occurs: for example, the user has viewed the product but has not bought it - he will automatically receive a reminder letter with a link to the products he was interested in. Such mailings are sent to specific users at a specific time - therefore, manual mailing can be compared to carpet bombing, and triggered mailing - to pinpoint strikes against targets.
It all depends on many factors. How correctly you select the content. How can you guess with the time of sending. Do you use message personalization? You work with b2c or b2b. Who is in your contact database. In other words, the answer to the question of how effective is an email marketing tool lies in a dozen other answers - which will follow.
Targeting is targeting a specific segment of your audience. Targeting goes hand in hand with segmentation - dividing your audience into segments for more effective mailing. Everything is easy to explain: it is better to divide the audience into corporate and private clients and send each of them their own unique message than to “bomb” everyone with the same emails.
Segmentation can be done manually if, for example, during registration, you collect data on gender, age and other user parameters in addition to mail. Or it can be done automatically: this is done by personalization services - according to how the user behaves on the site, they draw accurate conclusions as to which segment to assign it to.
You don't need to know HTML. The basic set of elements in the system is enough to create a beautiful letter without much effort. If you want an advanced and unique letter design, then knowledge of HTML will be useful for you.
Every country has laws that govern mailings. In Russia, this is the Federal Law "On Advertising" and "Protection of Personal Data", in Ukraine - the laws "On Advertising", "On the Seizure of Personal Data" and "About Telecommunications".
In Russia, they are most often fined for violating the Federal Law "On Advertising". One illegal letter costs companies from 100 thousand to 800 thousand rubles.
Companies are often found on mailing lists without consent - spam.
How not to break the law:
- Obtain consent to the newsletter
- Add user agreement to the site
- Obtain consent to the processing of personal data
- Use double opt-in
Double opt-in - subscription via double confirmation:
- The user subscribes to the site.
- The user confirms the subscription in his mail.
- Indicate information about the company in the letter
- Save log files
- Add a link to unsubscribe to the letter
Email marketing is one of the most effective marketing tools in business today. Here are a few reasons why email marketing is important for any business:
Email marketing allows a business to reach a large number of potential customers in a short period of time. Sending regular emails with discounts, promotions and new products can increase sales and attract new customers.
Email marketing help retain customers and keep them in constant contact. Regular newsletters about company news, product updates, and other important events allow you to stay in the loop and strengthen your customer relationships.
Email marketing are a much cheaper way of marketing than traditional advertising, mailings, or television ads. What's more, companies can use free tools to create and send newsletters, reducing marketing costs.
Email marketing also allow companies to get feedback from customers. Surveys, feedback forms and other tools help businesses understand their customers' needs and improve their product or tool.
Overall, email marketing is an effective marketing tool that allows businesses to increase sales, retain customers, reduce marketing costs and improve feedback.
When choosing an email marketing tool, you should consider several criteria in order to choose the right one:
• Price — one of the main criteria in choosing a tool. The cost of the tool must correspond to your budget and not be overpriced.
• Number of recipients — you should make sure that the chosen tool allows you to work with the number of recipients you need. Some tools restrict the number of addressees, so this should be taken into consideration.
• Specification — make sure that you choose the tool that offers all the features you need for your email marketing.
• Availability and reliability — the chosen tool must be available at all times and provide reliable operation. Some tools may have outages that can negatively impact your mailing list.
• Analytics — the tool should allow you to analyze the results of the mailing, so you can know which emails are effective and which are not.
• Support — make sure that the tool you choose provides proper support for its users. This can be an important factor in case you have any problems with the tool setup or usage.
When choosing a tool for email marketing, you should consider all these criteria and choose the one that is most suitable for you and your business.
Subscription forms in email marketing tools are a key element that allows users to leave their contact information to receive news and information from the company. These forms can be placed on the company's website, social media pages and other places where users can learn about the company's offerings and want to leave their contacts.
A good subscription form should be simple and straightforward for the user. It should contain fields for entering a name and email address, as well as a button to submit the data. Some companies offer additional fields for entering information such as date of birth, residence, interests, etc. However, do not overload the subscription form with too many fields, as it may discourage the user and reduce conversion.
In addition, the subscription form should be attractive and match the design of the company's website. It can be in the form of a popup, banner, widget or simply embedded in the text of the page. It is important to remember that the subscription form should be clearly visible and not create discomfort for the user.
Email marketing tools provide the ability to create and send emails in large volumes, but you need to have a ready-made design and content to do so. Template builders are designed to make it easy to create design and content so that users can create professional-looking emails without having to know HTML and CSS.
The basic functionality of a template builder includes:
• selecting a ready-made template or creating your own;
• editing text, adding images and videos;
• changing the color scheme and font;
• adding buttons and links.
Template builders make it quick and easy to create effective emails that will grab the attention of recipients and increase response rates to the mailing list. In addition, email marketing tools often provide statistics on opens and clicks on links, which helps the user evaluate the effectiveness of the created newsletter.
The mailing scheduler is an option that allows you to automate the sending of email newsletters at pre-scheduled times. It is used in email marketing tools for convenience and optimization of user experience.
The mailing scheduler allows you to configure the date, time and frequency of the mailings. You can also select specific groups of recipients and customize email templates. Once configured, the scheduler will automatically send newsletters according to the set parameters.
One of the benefits of using the mailing scheduler is the ability to send emails at optimal times, when most of the recipients will be at their workplaces and will have a chance to read the contents of the email. This increases the likelihood that the email will be successfully delivered and read.
Also, the mailing scheduler allows you to reduce the time for setting up and sending mailings, which saves the user time and allows you to focus on other tasks.
Email marketing tools provide the ability to get detailed statistics for each mailing. This information includes the number of mails sent, the number of open and read mails, the number of clicks on the links in the mails and much more.
In addition, email marketing tools provide the ability to create reports based on this data. This allows you to deeply analyze the results of mailings and draw conclusions about what works and what needs improvement.
It is important to note that statistics and reports in email marketing tools can be used not only to analyze the results of past mailings, but also to optimize future ones. For example, the analysis of reports can help to determine what format and content of an email is most effective for your audience.
As a result, the use of statistics and reports in email marketing tools allows you not only to control the results of your mailings, but also to increase their effectiveness in the future.
There is often a need to integrate email marketing tools with other company systems, such as CRM or an online store. For this purpose, mailing tools provide APIs that allow you to interact with them and transfer data.
For example, when integrating Mailchimp with CRM, you can set up automatic synchronization of contacts and subscriptions between the systems, which will simplify and speed up the process of working with customers.
When integrating mailing tools with the online store, you can send automatic notifications of orders, payment confirmations and delivery, as well as send information about new products, promotions and discounts.
However, when integrating, you need to take into account the specifics of each tool and properly configure data transmission to avoid errors and delivery problems.
In general, the integration of email messaging tools can simplify and automate the process of working with customers, improve marketing efficiency and increase sales conversion rates.
To stand out from your competitors, you need to create quality content and constantly improve your marketing methods. Only then will email marketing tools become a truly effective tool to promote your business.
So, the use of email tools is becoming more and more popular among businesses. They allow you to communicate effectively with your audience, increase sales and brand awareness. However, to succeed in this area, you need to create high-quality content and constantly improve your marketing methods.
