Moosend vs Mailchimp. Who is the winner?

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Email marketing has become a vital tool for businesses looking to connect with their customers, promote their products or services, and drive sales. With so many email marketing platforms available, it can be overwhelming to decide which one to choose.

In this article, we'll take a closer look at two popular email marketing services, Moosend and Mailchimp, and compare their features, pricing, and user-friendliness. By the end of this article, you'll have a better understanding of which platform is the clear winner in the battle of Moosend vs Mailchimp. So, let's dive in!

List Management Features

There are several parallels and differences between Moosend and Mailchimp's list management features. List segmentation is a feature that both platforms offer, enabling users to construct targeted ads based on particular factors like location, interests, or behavior. Although Moosend offers a more sophisticated segmentation tool called "Advanced Segmentation," which enables users to combine different criteria to generate even more exact groupings, it doesn't stop there.

Both platforms provide landing pages and sign-up forms for list creation, but Moosend goes a step further with its "Landing Pages +" function. With the use of this feature, users may build landing pages that can be customized and have various form fields and design themes.

Both Moosend and Mailchimp include fundamental list cleaning functions like eliminating duplicates and invalid email addresses. With its "List Health Score," which provides customers with an overall assessment of the quality of their list based on variables like engagement, bounce rate, and spam complaints, Moosend goes above and beyond this. This assists users in locating and eliminating inactive or subpar contacts, which can enhance email deliverability and campaign effectiveness.

Overall, list management services are provided by both Moosend and Mailchimp, but Moosend distinguishes out due to its comprehensive segmentation and list health score features, which enable customers to build more successful campaigns and keep their email lists in good shape.

Ease of Use

Both Moosend and Mailchimp offer user-friendly interfaces that make them simple to use for users of all ability levels. However, there are some distinctions between the two platforms' levels of usability.

Users may easily generate visually stunning emails with Mailchimp's more user-friendly drag-and-drop editor without any prior coding knowledge. Additionally, Mailchimp's pricing structure is clear-cut and uncomplicated, making it easier for users to comprehend what they are paying for.

Moosend has a user-friendly layout as well, but it takes a little longer to get used to. However, Moosend offers more sophisticated capabilities that might improve users' email marketing campaigns if they get the hang of it. For instance, the "Workflow" functionality provided by Moosend enables users to automate email messages depending on predefined triggers and actions. The "Spam Testing" feature of Moosend also ensures higher deliverability rates by scanning user emails for spam triggers before to sending.




User interface

Intuitive, modern and easy to navigate

Intuitive, contemporary, and simple to use

Drag-and-drop editor

Yes, with a variety of templates and design options

Yes, there are numerous templates and design choices.

Email automation workflow

Yes, with visual builder and pre-built automation templates

A visual builder and pre-made automation templates are available.

A/B testing of emails

Yes, with easy-to-use interface

Yes, with easy-to-use interface

List segmentation

Yes, with a user-friendly interface

Yes, with a user-friendly interface

Mobile app

Yes, with a mobile app for iOS and Android

Yes, with a mobile app for iOS and Android

Knowledge base and support

Yes, with detailed documentation and responsive support team

Yes, with thorough documentation and a helpful support staff.

Integrations with platforms

Yes, with a range of integrations including Shopify and WordPress

Yes, with a range of integrations including Shopify and WordPress

Overall ease of use

Very easy to use, suitable for beginners and experienced users

Very user-friendly, suitable for both novice and expert users

Both Mailchimp and Moosend have user-friendly interfaces overall, but Mailchimp might be a better option for users seeking a less complicated, more straightforward email marketing service. However, for those who are prepared to put in more time and effort to get to know the platform and make use of its more sophisticated features, Moosend might be a better choice.

Templates and Design

Both Moosend and Mailchimp provide a variety of expertly designed templates that users may alter to build email campaigns that are aesthetically pleasing. The two platforms do differ in a few ways, though.

More than 100 pre-made templates are available in Mailchimp, which customers may personalize with their own branding and content. Furthermore, Mailchimp offers a drag-and-drop editor that enables customers to easily create unique designs without any prior coding knowledge. Users that value design flexibility and ease of use will find Mailchimp to have many user-friendly design characteristics that make it a wonderful choice.

Although Moosend also provides a selection of themes, the platform's design possibilities are more constrained than those of Mailchimp. Although Moosend's templates can be altered, there aren't as many ways to start from scratch when making unique designs. Moosend does, however, provide a design tool that enables users to write unique HTML and CSS designs.

Overall, users can design aesthetically appealing email campaigns using the professional-looking templates offered by both Moosend and Mailchimp. Mailchimp is a terrific choice for those that value design flexibility and simplicity because of how simple its templates are to utilize. Users with design skills who want to construct more tailored ads utilizing HTML and CSS code may find Moosend to be a better option.


Automation is a key component of email marketing, and both Moosend and Mailchimp give consumers access to automation features. However, there are some distinctions between the two platforms' automation functions.

The automation options in Mailchimp are more suited to uncomplicated, easy-to-use campaigns. Users of the platform can adapt the pre-built automation workflows to their specific needs. These workflows have triggers like welcome messages, cart abandonment reminders, and post-purchase follow-ups and are simple to set up.

The automation features of Moosend are more sophisticated, providing a greater selection of triggers and actions that users may utilize to build more intricate processes. Users can, for instance, configure automation sequences based on actions like website visits, clicks, and purchases. Users may easily develop and manage their automation processes visually with the help of the "Visual Automation Editor" that Moosend also provides.




Automation workflows

Yes, with visual builder and pre-built templates

With visual builder and pre-made templates, yes.

Abandoned cart recovery

Yes, with pre-built templates and customization options

Featuring ready-made layouts and customizability possibilities

Product recommendations

Yes, with advanced targeting options

Yes, with basic targeting options

Lead scoring

Yes, with customizable scoring rules

Yes, with flexible grading guidelines.

Personalization and dynamic content

Yes, with advanced segmentation and content blocks

Yes, with basic personalization and dynamic content features

Integration with e-commerce platforms

Yes, including Shopify, WooCommerce, and Magento

Yes, including Shopify, WooCommerce, and Magento

Automated social media campaigns


Yes, with pre-built templates and scheduling options

AI-powered automation features

Yes, with predictive analytics and machine learning


Overall, automation tools offered by Moosend and Mailchimp can assist consumers in streamlining their email marketing operations. Because of its easier-to-use automation features, Mailchimp is a fantastic choice for those who wish to quickly put up uncomplicated workflows. On the other hand, Moosend is a superior option for customers who want to build more intricate, bespoke workflows that can increase engagement and conversions due to its advanced automation capabilities.

Reporting and Analytics

The ability to evaluate the effectiveness of campaigns and pinpoint areas for development is made possible by reporting and analytics, which are essential components of email marketing. Users can access reporting and analytics services on both Moosend and Mailchimp, however there are some differences between the two platforms.

Mailchimp provides a number email analytics tools that enable customers to monitor subscriber behavior, open rates, click-through rates, and other metrics. Additionally, Mailchimp's reporting dashboard is simple to use and gives users clear, succinct insights into how their campaigns are doing.

The reporting and analytics tools in Moosend are more sophisticated, giving users a more thorough understanding of their campaigns. A variety of analytics features are available from Moosend, such as heat maps that display the locations of clicks made by subscribers within an email and engagement graphs that display how subscribers interact with campaigns over time. Additionally, Moosend offers a "Campaign Comparison" function that enables customers to contrast the effectiveness of several campaigns.

Overall, users may take advantage of sophisticated reporting and analytics options from both Moosend and Mailchimp. The reporting dashboard in Mailchimp is simpler and easier to use, making it a perfect choice for users who want to track the effectiveness of their campaigns quickly and simply. The more sophisticated analytics tools offered by Moosend enable users to gain deeper insights into the effectiveness of their campaigns and to take data-driven actions to raise engagement and conversion rates.

Customer Support

When selecting an email marketing platform, customer assistance is a crucial component to take into account. Both Moosend and Mailchimp provide support to their users. The customer assistance alternatives provided by the two platforms vary slightly, though.

Mailchimp has a thorough support system that includes live chat, email assistance, and a knowledge base. In order to help users make the most of their email campaigns, the platform also provides a variety of materials, such as tutorials, tips, and case studies.

Additionally, Moosend provides email assistance, a knowledge library, and a community forum where users may join and exchange ideas and advice. Additionally, Moosend gives users access to a "Success Team" that can help with everything from creating custom templates to automating operations.




Customer support channels

Email, live chat, phone, knowledge base, webinars

Email, live chat, phone, knowledge base, community forum

Response time

Quick and responsive

Quick and receptive

Language support

English, Spanish, French, German, Italian, Portuguese

English, Spanish, French, German, Italian, Portuguese

Customer support availability



Additional resources

In-depth documentation, video tutorials, onboarding

In-depth documentation, video tutorials, onboarding, courses

Customer satisfaction ratings



Overall, users have access to a variety of customer care alternatives through both Moosend and Mailchimp. The support system offered by Mailchimp is more extensive and offers users a variety of tools to aid in the success of their email campaigns. The "Success Team" function by Moosend is a special feature that can offer users extra support and direction outside of the scope of standard customer service channels.


When selecting an email marketing platform, cost is a crucial consideration. Both Moosend and Mailchimp provide pricing levels that accommodate various user requirements and financial constraints.

Users of Mailchimp's free plan can send up to 10,000 emails each month to as many as 2,000 subscribers. However, there aren't many sophisticated features in this plan, such automation and A/B testing. Paid subscriptions begin at $9.99 per month and go up in cost based on how many subscribers a user has.

Starting at $9 per month, Moosend offers options that provide users access to all services, unlimited emails, and up to 1,000 subscribers. There are no restrictions on the number of emails that can be sent, and Moosend's price options are simply based on the number of subscribers a user has. In addition, Moosend provides a complimentary plan that enables users to send up to 1,000 emails each month to an unlimited number of subscribers.

Overall, both Moosend and Mailchimp have price schemes that can satisfy various user requirements and financial constraints. customers who have a smaller subscriber list and don't need many sophisticated features may consider Mailchimp's free plan, while customers who need more flexibility and scalability should consider Moosend's limitless emails and reasonable price levels.


Popular email marketing systems like Moosend and Mailchimp provide a variety of tools to design and send successful email campaigns. Even while the two platforms have features in common, there are certain variations between them that may make one platform better suited to particular users than the other.

Users may more easily access and use the platform with Moosend thanks to its more user-friendly interface. Furthermore, Moosend has more sophisticated segmentation and automation options that enable customers to develop more individualized campaigns that can increase engagement and conversion rates. For those who desire more adaptability and scalability, Moosend is a fantastic solution because to its unlimited emails and reasonable pricing plans.

However, Mailchimp's reporting dashboard is simpler and easier to use, making it a perfect choice for those that want to track the effectiveness of their campaigns quickly and simply. In order to help users maximize the effectiveness of their email campaigns, Mailchimp also provides a thorough support system and a variety of tools.

Therefore, the decision between Moosend and Mailchimp ultimately depends on personal preference and specific requirements. Both platforms have plenty of functionality and support, but users should consider their unique requirements and objectives to decide which platform will be most useful to them.


Both Moosend and Mailchimp are user-friendly platforms that offer a range of features for email marketing and automation, as well as strong customer support. The choice between the two ultimately depends on your specific needs and preferences.

Moosend offers more opportunities for customization of plans, including custom pricing and tailored solutions to fit your specific needs. Mailchimp, on the other hand, offers a limited number of pricing plans with set features and pricing tiers. Therefore, if custom plans are a priority for you, Moosend may be the better choice.

Both Moosend and Mailchimp offer a variety of different capabilities for email marketing and automation if attractive letter templates are not your thing. Your particular requirements and preferences, such as ease of use, automation potential, and customer support, will determine which of the two you choose.

If you're looking for a quality service at an affordable price, both Moosend and Mailchimp offer pricing plans that can fit your budget. However, Moosend generally offers lower prices and more flexible plans, including custom pricing options, which may be more appealing if you're on a tight budget.

Both Moosend and Mailchimp offer robust analytics and reporting capabilities. However, Moosend provides more detailed reports and allows for more customized reporting options, making it the better choice if analytics and reporting are a priority for you.

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