Mailerlite vs Aweber. Which One is Better?

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Introduction


Are you having trouble locating the ideal email marketing solution for your company? No need to search any further as we go right into the big battle between MailerLite and Aweber. Which of these two widely used email marketing tools is actually the best?

It might be difficult to choose the service that is best for you when there are so many features, pricing options, and integrations to take into account.


To assist you in making a wise choice, we will outline the advantages and disadvantages of each platform in this post. So fasten your seatbelts and get ready to learn which email marketing tool is the best!


Ease of Use


When selecting an email marketing platform, ease of use is a key consideration to take into account. Both Mailerlite and Aweber include tools and interfaces that are easy to use, however the degree of usability may differ between the two platforms.


Users may easily navigate Mailerlite and discover the tools they require thanks to its cutting-edge and user-friendly layout.


It is simple for beginners to produce professional-looking emails without any coding knowledge thanks to the platform's drag-and-drop editor for generating email campaigns and automation workflows.


Additionally, Mailerlite provides a straightforward form builder so users can rapidly design forms that are customized. Users can embed the form on their website or social media channels after selecting from a variety of templates and customizing the style.


Ease of Use

MailerLite

Aweber

User interface

Modern, intuitive interface with drag-and-drop email editor and automation workflows

Simple and straightforward interface with drag-and-drop email editor and campaign automation

Learning curve

Easy to learn and use, with comprehensive knowledge base and video tutorials

Easy to learn and use, with comprehensive knowledge base and video tutorials

Integrations

Integrates with a wide range of third-party platforms, including WordPress, Shopify, and Salesforce

Integrates with a wide range of third-party platforms, including WordPress, Shopify, and Salesforce

Support

Offers comprehensive customer support options such as email, live chat, and knowledge base

Offers comprehensive customer support options such as email, live chat, knowledge base, and phone support


Aweber features a user-friendly interface that makes it simple for users to establish automated workflows and email campaigns. However, compared to Mailerlite, some users might find the interface to be a little archaic.


Although Aweber provides a drag-and-drop editor for generating email campaigns, some users might find Mailerlite's editor to be more user-friendly.


Aweber also has a thorough form builder with sophisticated features like conditional logic and custom fields, which could be too much for novices.


Both platforms provide helpful information and assistance to users so they can get started and solve any problems.


Along with email and chat assistance, Mailerlite provides a knowledge base with articles, lessons, and videos. Similar knowledge bases, phone, email, and chat assistance are all provided by Aweber.

List Management


Email list maintenance is a vital component of email marketing, and both Mailerlite and Aweber provide robust tools to support users in doing so.


Contact segmentation, which enables users to categorize their subscribers into separate groups based on numerous factors like demographics, behavior, and hobbies, is a crucial component of list management.


Sending tailored communications to particular subscriber groups is made simpler by segmentation, which can increase subscriber engagement and conversion rates.

Both Mailerlite and Aweber provide strong segmentation options, but the two platforms may differ in how simple and flexible it is to create segments.


For instance, Mailerlite enables users to construct segments based on subscriber activity, including the web pages they visit or the links they click in emails.


On the other side, Aweber provides more sophisticated segmentation features, such as the ability to divide subscribers into groups based on how they responded to earlier communications.


Automated workflows are a crucial component of list management. Both Mailerlite and Aweber include automation technologies that enable users to deliver subscribers-specific messages in response to events and actions.


Users can configure an automation sequence, for instance, to send a welcome email to new subscribers or a string of follow-up emails to subscribers who clicked on a certain link in an earlier email.


The two platforms may have different levels of automated workflow complexity and customization. For building automation workflows, Mailerlite provides a user-friendly drag-and-drop interface that is perfect for beginners.


Aweber, on the other hand, provides more sophisticated automation tools, including the capacity to split-test various messages and monitor each message's effectiveness.


Aweber and Mailerlite both include customized forms and landing pages to attract new members. Forms and landing pages are another crucial component of list management. To gain more subscribers, these forms can be shared on social media or placed on websites.

These forms' ease of integration and creation may vary between the two platforms. Users may rapidly alter the look and fields of their forms using Mailerlite's easy drag-and-drop form builder.


On the other side, Aweber provides a more complete form builder with sophisticated capabilities like conditional logic and custom fields.


In conclusion, both Mailerlite and Aweber provide robust list management capabilities that may assist customers in successfully organizing and interacting with their subscriber base.


Users should take into account their unique needs and preferences when deciding between Mailerlite and Aweber because the usability, customizability possibilities, and advanced capabilities of these products may differ between the two platforms.

Templates and Design


When selecting an email marketing platform, templates and design are crucial components to take into account. In order to assist customers in creating emails that look professional, both Mailerlite and Aweber provide a variety of templates and design options.


However, the degree of customization and the caliber of the templates may differ between the two systems.


Users of Mailerlite can alter over 100 email templates to match their brand and preferences. The templates appear fantastic on any device since they are contemporary, aesthetically pleasing, and mobile-responsive.


Additionally, Mailerlite provides a drag-and-drop editor so that users may simply alter the templates. To create a distinctive look, users can upload their own images, alter the colors and fonts, and reorganize the layout.


Mailerlite also offers a template collection that includes landing pages, pop-ups, and forms. Users can choose from a range of themes, alter them, and embed them on their website or social media platforms.


Users of Aweber can alter any of the over 700 email templates to match their brand and preferences.


Although the designs are mobile-responsive and aesthetically pleasing, some users might feel them to be a little stale in comparison to Mailerlite's templates. Additionally, Aweber provides a drag-and-drop editor so users can simply modify the templates.


Additionally, Aweber provides a template portfolio with sign-up forms and landing sites. Although the templates are editable, consumers might think there aren't as many design alternatives as there are with Mailerlite.

In conclusion, users can create emails that look professional using a variety of templates and design options offered by both Mailerlite and Aweber.


Mailerlite's templates are modern and visually appealing, with a range of customization possibilities and a user-friendly drag-and-drop editor.


Aweber's templates are similarly visually beautiful, although some users may find them slightly antiquated, and the customizing choices may be limited compared to Mailerlite.


Ultimately, the choice between Mailerlite and Aweber will depend on the user's specific design needs and preferences.


Automation


Any email marketing platform that offers automation should include it since it helps users save time and increase the efficiency of their email marketing campaigns.


While automation tools are available in both Mailerlite and Aweber, the degree of customization and usability may differ between the two platforms.


Users can design processes using the user-friendly automation builder provided by Mailerlite based on triggers, actions, and conditions.


Users have a variety of automation template options, or they can start from scratch and design their own workflows.


Users can easily create processes using the drag-and-drop functionality of the automation builder without the need for coding knowledge.


Additionally, Mailerlite provides sophisticated automation tools like A/B split testing, labeling, and personalisation that let customers design more focused and successful campaigns.


Automation Features

MailerLite

Aweber

Autoresponders

Yes, with triggers based on subscriber actions or events

Yes, using triggers depending on user behavior or events.

Campaign automation

Yes, with drag-and-drop automation workflows

Yes, with drag-and-drop automation workflows

Behavioral triggers

Yes, with triggers based on subscriber behavior such as clicks or opens

With triggers depending on subscriber activity like clicks or opens, yes.

Personalization

Yes, with dynamic content and personalized email campaigns

Yes, with dynamic content and personalized email campaigns

A/B testing

Yes, with split testing for subject lines, content, and send times

Yes, with split testing for subject content, and send times


Although Aweber has automation features as well, some users might find the automation builder less user-friendly than Mailerlite's.


Users who want to create more complex workflows may find the automation builder in Aweber's limiting because they must select from a set of pre-defined rules.


For users that manage online stores, Aweber also provides sophisticated automation tools like tagging, behavioral triggers, and interfaces with e-commerce systems like Shopify.


Reporting and Analytics


Any email marketing platform must include reporting and analytics capabilities since they enable users to evaluate the success of their campaigns and take informed decisions.


Reporting and analytics services are available in both Mailerlite and Aweber, although the level of depth and usability may differ between the two platforms.


Users of Mailerlite can measure important metrics like open rates, click-through rates, and conversions using the variety of reporting and analytics options that are available.


Users can view their campaigns' performance in real-time thanks to the platform's real-time reporting feature.


Users are able to quickly and easily view the data that is most essential to them thanks to Mailerlite's user-friendly and customized reporting and analytics dashboard.


Additionally, the platform offers sophisticated reporting tools including conversion monitoring, subscriber activity statistics, and A/B split testing data.


Aweber provides reporting and analytics tools that let users keep tabs on important statistics like open rates, click-through rates, and conversions.


Users may easily see the data that is most essential to them at a glance thanks to the platform's configurable reporting dashboard.


For users that manage online stores, Aweber also provides extensive reporting capabilities like subscriber segmentation reports, list growth reports, and e-commerce tracking.


Integrations


Two of the most popular solutions on the market for email marketing services are MailerLite and Aweber.


Both platforms include a variety of tools to aid businesses in growing their email lists and engaging with their subscribers successfully, but they differ in terms of integrations.


To assist you in determining which platform is the better option for your company, we will examine the integrations provided by MailerLite vs Aweber in greater detail in this post.


Numerous third-party apps, such as eCommerce sites, CRMs, and social media platforms, can be integrated with MailerLite. Popular integrations that MailerLite provides include:



• Shopify: MailerLite's smooth integration with Shopify enables companies to sync client data and manage email campaigns.


• WooCommerce: WooCommerce is a well-known eCommerce platform that interacts with MailerLite to help businesses automate email marketing campaigns and raise consumer engagement.


• Salesforce: MailerLite connects with Salesforce, making it simple for organizations to link their client data and create subscribers-focused email campaigns.


•Facebook: Due to MailerLite's integration with Facebook, companies may increase their email lists by adding signup forms to their Facebook pages.


In order to assist organizations in streamlining their email marketing initiatives, Aweber also provides a variety of connectors with third-party programs. Aweber has a number of well-liked integrations, some of which are:


• WordPress: Due to Aweber's integration with this platform, companies can quickly add signup forms to their websites and expand their email lists.


• PayPal: Aweber includes an integration with PayPal that enables companies to automate their email marketing campaigns and send subscribers customized emails based on their past purchasing patterns.


• Leadpages: Aweber connects with Leadpages to help companies build landing pages that convert well and get more email leads.


• Salesforce: Aweber connects with Salesforce, making it simple for organizations to link their client data and conduct subscribers-focused email messages.


In conclusion, in order to assist organizations in streamlining their email marketing initiatives, both MailerLite and Aweber provide a variety of connectors with third-party programs.


Aweber has more connectors with landing page builders and payment gateways, while MailerLite offers more with social media networks and eCommerce systems.


In the end, your specific business requirements and the tools you need to manage your firm will determine whether you choose MailerLite or Aweber.


Customer Support


Customer support should be taken into account when selecting an email marketing provider. Both MailerLite and Aweber provide a range of user assistance alternatives, however they differ in their strategies and accessibility.


This post will evaluate the customer service provided by MailerLite and Aweber to assist you in selecting the platform that is best for your company.


Users of MailerLite have access to a number of customer assistance options. They provide an extensive knowledge library with video lectures, written articles, and guidelines on a range of email marketing-related subjects.


During business hours, users may also access live chat support, and they have an active community forum where they can ask issues and receive assistance from other MailerLite users.


Additionally, MailerLite provides its users with email assistance that is accessible around-the-clock. Their support staff is renowned for offering people swift and beneficial solutions to their difficulties and often responds within a few hours.


Additionally, Aweber offers its subscribers a variety of customer service choices. They provide a thorough knowledge base that includes articles, videos, and tutorials on many email marketing subjects.


Users of Aweber can submit a support request to their staff for assistance with any concerns and use the live chat tool that is available during business hours.


Customers of Aweber can also get phone help, which is available during business hours, in addition to these options.


This distinguishes them from MailerLite since some users might choose to speak with a customer service agent on the phone as opposed to through other methods.


Finally, users of MailerLite and Aweber can choose from a variety of customer service choices.


Aweber offers phone assistance during business hours, while MailerLite offers email support that is available around-the-clock and a lively discussion forum.


The decision between MailerLite and Aweber will ultimately come down to your unique business requirements and the degree of customer service you need.


Pricing


When selecting an email marketing solution, cost is an important consideration. To accommodate organizations of all sizes and purposes, both MailerLite and Aweber have a variety of pricing tiers.


We will analyze the price structures provided by MailerLite and Aweber in this article to assist you in selecting the platform that is best for your company.


MailerLite has a selection of price tiers to accommodate companies of all sizes. All of their subscriptions include with unlimited emails and access to all features, and they are based on how many users a company has.


Below are their price schedules:


• Free: Businesses can have up to 1,000 subscribers and send up to 12,000 emails each month with the free plan.


• Businesses can have up to 1,000 subscribers and send an unlimited number of emails with this $10/month service.


• With this $15/month package, companies can have up to 2,500 subscribers and send an unlimited number of emails.


• Businesses can have up to 5,000 subscribers and send an unlimited number of emails with this $30/month service.


• Businesses can send unlimited emails and have up to 10,000 subscribers with this $50/month service.


• Custom plans: MailerLite provides unique pricing based on the amount of subscribers for companies with more than 10,000 subscribers.


Aweber provides a number of price options based on the number of subscribers a company has. Unlimited emails, use of all services, and round-the-clock customer service are all included in their plans.


Below are their price schedules:


• Free Trial: Aweber provides a 30-day free trial during which companies can have up to 500 subscribers and send an unlimited number of emails.


• For $19 per month, companies can have up to 500 subscribers.


• Businesses can have 2,500 members with this plan, which costs $29 per month.


• Businesses can have 5,000 users with this package, which costs $49 per month.


• For $69 per month, companies can have up to 10,000 subscribers.


• Custom plans: Aweber offers unique pricing based on the number of subscribers for companies with more than 10,000 subscribers.


In conclusion, pricing for both MailerLite and Aweber is determined by the volume of subscribers a company has.


Aweber provides a free trial and phone service, but MailerLite offers a free plan and slightly reduced cost for subscriber lists with fewer subscribers.


In the end, your particular business requirements and spending capacity will determine which of MailerLite and Aweber you should use.


Conclusion


In conclusion, both MailerLite and Aweber are top-notch email marketing platforms that give their users access to a variety of features and advantages.


It's crucial to take into account aspects like platform usability, email automation features, integrations, customer service, and pricing when choosing which one is best for your company.


MailerLite might be a better choice for you if you're searching for an easy-to-use email marketing solution that provides a wealth of capabilities at a reasonable cost.


They make it simple to write and send emails with a professional appearance thanks to their drag-and-drop email builder and automation workflows, and they offer a variety of customer care alternatives so you can get assistance whenever you need it.


Aweber, on the other hand, can be a better option for your company if you're searching for an email marketing solution with sophisticated automation tools, integrations, and phone support.


Their campaign automation and autoresponder capabilities let you deliver tailored messages to your subscribers, and their interfaces with well-known systems like Salesforce, Shopify, and WordPress make it simple to communicate with your audience through a variety of channels.


The decision between MailerLite and Aweber will ultimately come down to your unique business requirements, spending limit, and preferences.


Before choosing, we advise you to carefully compare the two platforms and utilize their risk-free trials.

FAQ

MailerLite and Aweber offer user-friendly interfaces and drag-and-drop editors, making them great choices for beginners. However, MailerLite may be a better option for those on a tight budget, as they offer a free plan and lower pricing for smaller subscriber lists.

Aweber offers advanced automation features such as autoresponders, campaign automation, and behavioral triggers, making it a better option for advanced users who want to send targeted messages to their subscribers.

MailerLite offers integrations with a wide range of third-party platforms such as WordPress, Shopify, and Salesforce.

MailerLite and Aweber offer pricing plans based on the number of subscribers a business has. MailerLite offers a free plan and pricing that starts at $10/month, while Aweber offers a free trial and pricing that starts at $19/month.

MailerLite and Aweber offer comprehensive customer support options such as email, live chat, and knowledge base. However, Aweber also offers phone support, which may be a better option for businesses that prefer speaking to a customer support representative over the phone.

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